CEO of The 90:10 Group
London, United Kingdom
- Current
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- CEO at The 90:10 Group Ltd
- Past
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- Managing Director at Brando Social
- Digital Consultant at JWT London
- Freelance Digital Consultant at Betbrokers.com / Fashionspace.com / Boylesports
- Snr Digital Account Planner at Wheel / LBi
- Digital Strategist at SBG Global / Cypanda
- Managing Director at Lamnidae Ltd
- Producer at Ammo Films
- Education
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- London Metropolitan University
- Recommended
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3 people have recommended Jamie - Connections
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236
connections
- Industry
- Management Consulting
- Websites
Jamie Burke’s Summary
• Change Management
• Social Enterprise Consultancy
• Community Engagement & Management
• Brand planning
• Social media thought leadership
• Business Development
• Global digital project planning and management
• Social Media Marketing
• Web development and evolution
• Digital media planning
• 360 creative thinking and presentation
Jamie Burke’s Specialties:
Change Management, Social Enterprise Consultancy, Brand planning, Social media thought leadership, Business Development, Global digital project planning and management, Social Media Marketing, Web development and evolution, Digital media planning, 360 creative thinking and presentation
Jamie Burke’s Experience
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CEO
The 90:10 Group Ltd
(Management Consulting industry)
September 2009 — Present (3 months)
We are a pioneering social technology consultancy helping businesses and organisations adapt and prosper in the changing world.
We work with any number of divisions, departments and sectors including internal communications, marketing & PR, market research, HR, sales, customer service, R&D.
Our thinking is led by 15 world-renowned specialists with a combined 100+ years of advising businesses and organisations around social technologies.
Our doing is delivered by experienced specialist technicians and campaign teams who work with your respective agencies or in-house staff to ensure seamless initiatives
We have offices in the UK, France, Germany, Spain, Italy, China, USA with a network of consultants across the globe allowing for local expertise on a global level -
Managing Director
Brando Social
(Public Relations and Communications industry)
September 2008 — September 2009 (1 year 1 month)
Leadership of a pioneering full service social media agency. Where the ultimate goal is to get you better connected with your consumer whether to increase sales, evolve you product, or improve brand sentiment.
Specializing in business development and social media, I help Brando Social by using my knowledge of strategic management and business policy for continuous process improvement & efficiency and customer focused solutions.
I look to develop strong relationships that read both short term and long term results for Brando Social and its clients. -
Digital Consultant
JWT London
(Public Company; 10,001 or more employees; WPP; Marketing and Advertising industry)
March 2007 — August 2008 (1 year 6 months)
I provided digital strategy in a hybrid planner / creative role across a number of global accounts to both JWT and JWT Inside including Shell Retail, Kraft, Merrill Lynch, Diageo, Microsoft, B&Q.
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Freelance Digital Consultant
Betbrokers.com / Fashionspace.com / Boylesports
(Internet industry)
January 2007 — February 2008 (1 year 2 months)
I am very often recommended to companies to provide consultative advice. I have been contracted to assist companies on their digital strategies / business planning and have performed a consultative role outside of work hours on special projects. This has included:
Duties:
• Monetization of content
• Increased site / network ‘stickiness’
• The transition of extending an offline business to an online model
• Expansion into new technological platforms and environments (Web 2.0)
• Social Media strategy
• Buzz Marketing (Online PR / Amplification)
• Digital elements of business plan -
Snr Digital Account Planner
Wheel / LBi
(Marketing and Advertising industry)
January 2006 — December 2006 (1 year )
Oversaw digital stratgey and account management for the Rank Interactive & easyCar accounts.
The most successful project was the construction and development of Mecca Bingo as an online entity. Within a year it one of their leading brands which successful retention of existing brand equity, and saw the site win WhichBingo site of the year for its community area.
Duties:
• Online brand development
• Creative development / production
• Led Pan European online marketing strategy
• Search marketing (SEO / PPC)
• E-Commerce Site Development
• Email Marketing & Affiliate strategy
• Media Planning and management of buying teams -
Digital Strategist
SBG Global / Cypanda
(Online Media industry)
September 2004 — December 2005 (1 year 4 months)
• B2B / B2C, direct marketing disciplines and initiatives (online)
• Managed an all encompassing technical team including HTML, Flash designers, and programmers, SEO specialists
• Initiated and managed a sustained online brand awareness campaign
• Vastly improved the online marketing departments ROI
• On and Offline Media Buying / Planning, including PPC campaigns
• Gained an invaluable experience of global accounts
• Intimate knowledge of web research / marketing software -
Managing Director
Lamnidae Ltd
(Online Media industry)
2002 — 2004 (2 years )
A partner and I identified an emerging market, online gambling, built and managed a network of high-end online publications for online poker, casinos, and sports-betting. My primary role was Head of Marketing for the network. We sold our network in 2004.
• Oversaw the design and optimization of the Network
• Worked closely with the editors in content creation, edit and review, for each site to develop solid branding and CRM
• Initiated and managed aggressive DM online marketing campaigns, through a series of viral, email and affiliated marketing (media buying)
• Gained detailed knowledge of online marketing including; web design & development, online creative & design, online advertising and (SEO) search engine marketing
• Experience of B2B / B2C, direct marketing disciplines and initiatives (online)
• Managed / sold space to online media buyers -
Producer
Ammo Films
(Media Production industry)
March 2001 — July 2002 (1 year 5 months)
After successfully managing content Acquisitions for Brit Shorts (short film distribution dealing with Canal+, Sky, Tiscali, AOL) during my studies I was head-hunted by a successful UK Producer to help assemble an ‘edgy & youth orientated’ startup production company ‘Ammo Films’.
• Managed process from brief through production to delivery
• Selection and development of Artist’s pitch tailoring to Client requirements
• Concise communication of client demands and creative response
• Assembled and developed roster of directors and animators including; Jamie Hewlitt (Gorillaz Animator), Klaus Thymann, Henrik Bulow, Simon Ellis, Stephen Irwin, and Caradoch Wolfe James
• Repped roster at Major Record Labels Sony, BMG, Warners, Universal
• Assistant Producer on all productions, Producer on smaller budget shoots
• Assisted in the development of feature projects (The Listening directed by Giacomo Martelli)
Jamie Burke’s Education
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London Metropolitan University
BA , Film & Philosophy , 1998 — 2001
