James Wisdom

Current

Director, New Media at Aflac

Past

Management Consultant - Multichannel Ecommerce Retail at Accenture
Content Manager at QVC
Manager, HTML Production at QVC

Site Developer at QVC
Freelance Web Development (Self-employed)
Contract Administration & Intranet Development at Johnson & Johnson
Senior Reviewer at Pitchfork Internet Media
Application Consultant at GE Financial Assurance
Territory Sales Manager at Philip Morris USA

see less...

6 more...

Education

Pennsylvania State University-Great Valley Graduate Center
Shippensburg University of Pennsylvania

Recommended

15 people have recommended James

Connections

462 connections

Industry

Internet

Websites

@wisdom

James Wisdom’s Summary

Internet Cross-Channel Marketing / Social Media / Retail / Ecommerce pro with a passion for the ever-evolving world of the Internet. The perspective of 12 years of Fortune 500 experience blending creativity, persuasion, guts and fun, I bend like the willow but am strong like the oak.

jameswisdomLI.20.tpk@xoxy.net

James Wisdom’s Specialties:

marketing, social media, retail ecommerce, multichannel, promotions, online community, UGC, SEO, facebook,

James Wisdom’s Experience

Director, New Media

Aflac

(Public Company; AFL; Insurance industry)

April 2009 — Present (8 months)

Drives strategy development, planning, budgeting, and implementation of all communications and marketing functions that drive brand awareness on the Web through user-generated media sites, blogs, forums, content syndication services, and interactive community and social networking channels; creates a dialogue (and dialogue tools) with target audiences to build on Aflac’s image and reputation; recommends and deploys an appropriate mix of communications strategies and tactics with blogs, social media networks, social bookmarking, discussion groups and forums to drive brand awareness, engagement, and traffic to Aflac’s website/landing pages/social media pages in support of the overall web/social networking strategy and goals set by management.
Management Consultant - Multichannel Ecommerce Retail

Accenture

(Public Company; ACN; Management Consulting industry)

July 2007 — March 2009 (1 year 9 months)

The "must-have adviser" in business and technology consulting ($25B/yr), Accenture is known for "dreaming up and building services so cutting edge that they'll be required to compete in any industry." (BusinessWeek)

Development of multichannel merchandising, content management and marketing management strategy for market-leading clients across multiple categories. Creation of web 2.0, social and Ecommerce IP; top trends, market survey and research assets to support sales efforts and accelerators. Business development, project planning & scoping, requirements discovery, business analysis, process and capability mapping.

Placing customer engagement first with the target to increase brand affinity and drive bottom line results.
Content Manager

QVC

(Public Company; 5001-10,000 employees; LINTA; Retail industry)

June 2005 — June 2007 (2 years 1 month)

Global leader in electronic retail with sales consistently in the top 5 of ecommerce general merchants, Forrester Research has said that QVC’s “Internet team gets more done in one quarter than most retailers get accomplished in a year.” (Mastering Multichannel Retailing, Carrie Johnson)

Sales, marketing, content development & sourcing, multi-channel synergy, metrics analysis, social media, project management, interface development, technology integration, and team development.
Manager, HTML Production

QVC

(Public Company; 5001-10,000 employees; LINTA; Retail industry)

November 2001 — June 2005 (3 years 8 months)
Site Developer

QVC

(Public Company; 10,001 or more employees; LINTA; Retail industry)

November 2000 — November 2001 (1 year 1 month)
Freelance Web Development

Self-employed

(Self-Employed; Myself Only; Internet industry)

August 1997 — February 2001 (3 years 7 months)
Contract Administration & Intranet Development

Johnson & Johnson

(Public Company; 1001-5000 employees; Pharmaceuticals industry)

February 2000 — November 2000 (10 months)
Senior Reviewer

Pitchfork Internet Media

(Privately Held; 1-10 employees; Media Production industry)

January 1996 — July 2000 (4 years 7 months)

Author of over 300 Pitchfork reviews in the early days of the site.
Application Consultant

GE Financial Assurance

(Public Company; 5001-10,000 employees; Financial Services industry)

January 1999 — February 2000 (1 year 2 months)
Territory Sales Manager

Philip Morris USA

(Public Company; 5001-10,000 employees; Consumer Goods industry)

January 1996 — December 1999 (4 years )

James Wisdom’s Education

Pennsylvania State University-Great Valley Graduate Center

Webmaster Certification 1998 — 1999
Shippensburg University of Pennsylvania

BA , English / Computer Science , 1992 — 1995

An admiration of the written word led me to the major, but the discovery of email, GOPHER and ARCHIE began my online experience - much to the jest of my roommates. The day Kurt Cobain died is the same day I first saw Mosiac, the latter left a far more lasting impression.

Study abroad in Ormskirk, England. Graduated in 3.5 years.

Activities and Societies:

DJ on WSYC - FM, Secretary of English Club, President of the Up-All-Nite-On-The-DEC-VAX Club,