James Williams

Current

• Manager Online Communications at NSW Rural Fire Service
• Founder and New Media Producer at Lifestyle PodNetwork

Education

• University of Technology, Sydney
• University of Canberra

Recommended

12 people have recommended James

Connections

142 connections

Industry

Public Relations and Communications

James Williams’s Summary

A communications management professional with substantial experience managing culturally diverse and multidisciplinary teams. I am a communicator and a marketer with the technical expertise to work effectively in traditional and online settings. I have a particular interest in new media, and the challenges these emerging technologies create for organisations and communicators. My personal style and background in troubleshooting enables me to engage stakeholders, build trust and uncover core issues quickly, identifying problems and prescribing effective solutions. I have a proven track record of building, branding and marketing online services and motivating teams to deliver exceptional end-user experience.


Currently working with the world's largest volunteer firefighting organisation developing a new online communication channel to enhance volunteer communication across the service and provide tools to help them manage their brigade activities.

Industry/Sector Experience: Enterprise Application Integration, Financial Services, Financial Regulation, Government, Software, Information Technology, Telecommunications, Outsourcing, Consulting and Accountancy, Internal Communication, Public Relations

James Williams’s Experience

• Manager Online Communications

  NSW Rural Fire Service

  (Government Agency; Public Safety industry)

  May 2005 — Present (4 years 3 months)

  • Conceptualised, planned and managed MyRFS – an online volunteer communication portal
  • Established the MyRFS brand as a key channel for reliable, relevant and timely information
  •Provided consultancy services to the Service in Online Communication, Marketing and New Media, assisting business units reach youth demographics.
  • Reduced speed and increased efficiency of essential emergency information during bushfires by designing & building a Media Fire Updates module
  • Early adoption of Social media sites for delivery of essential emergency information.
  • Adopted SEO techniques to optimise search engine rankings for the Services’ external facing websites to drive a 30% increase in unique daily visitors to the site between 2006 and 2007.
  • Presenter at Elevating the Status of Communication (Melbourne, Ark Group). Presentation: 97% Content: 91%.
  • Presenter at Crisis Communication (Sydney, Ark Group). 01/09 Presentation 90% Content 98%.

• Founder and New Media Producer

  Lifestyle PodNetwork

  (Online Media industry)

  January 2005 — Present (4 years 7 months)

  Founded the Lifestyle PodNetwork in July 2008 to represent and support independent new media producers
  http://lifestylepodnetwork.com
  
  Founded Lifestyle Premium Content services in September 2008 to build a new and viable revenue stream for the Lifestyle PodNetwork and to support podcasters wishing to create paid podcast content for their audience.
  
  Established PodNetwork Hosting in March 2009 to create a vertically integrated content hosting platform to support Lifestyle PodNetwork content producers and a second revenue stream for the Lifestyle PodNetwork.
  
  Established a New Media digital production suite at the Lifestyle PodNetwork Headquarters, allowing remote podcast production and in-situ full chromakey video production.
  
  A specialist in the production of podcast content with remote hosts, using new media voice-over-IP toolsets like Skype in a virtual studio.
  
  Co-host the Podcasters' Emporium podcast. A show with a global audience covering in detail how to podcast well. http://podcastersemporium.com
  
  Established a podcast production consultancy, providing advice and assistance to new media producers on how to enter the space, become proficient and build thriving communities around their new media content.
  
  Host of the Lifestyle Chill Podcast, a downtempo chillout music podcast. http://lifestylechill.com
  
  Content Management and Content Editor for the Holiday Goddess Travel website at http://holidaygoddess.com

James Williams’s Education

• University of Technology, Sydney

  Master or Arts , Communication , 2007 — 2010 (expected)

• University of Canberra

  Bachelor of Arts , Tourism Management , 1991 — 1994

Additional Information

James Williams’s Interests:

digital photography, video production, professional networking, usability and interface design, customer touchpoint re-engineering, international travel, marketing and communications, branding, writing

James Williams’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch