James Sandoval

Current

Founder & Managing Director at Invizua
Independent Digital Marketing Consultant at J Sandoval Consulting

Past

Technology & Analytics Director + Kodak Pan Euro Digital Media Director at Neo@Ogilvy
Account Director & Global Search Marketing Strategist at Isobar Global, Aegis Group PLC
Director, Search (Paid & Organic) at Diffiniti, Aegis Group PLC

Account Director at Avenue A | Razorfish, aQuantive
Account Director at Carat Interactive, Aegis Group PLC
Senior Account Manager at Avenue A (UK)
Account Manager & Media Planner at Avenue A
Travel Agent at Council Travel (Seattle)

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Education

University of Washington

Recommended

14 people have recommended James

Connections

500+ connections

Industry

Information Technology and Services

James Sandoval’s Summary

I am a buy-side, data & technology-centric, digital marketing professional with 10+ years of US & UK client service & leadership experience.

Today, I am the Founder and Managing Director of Invizua, a digital marketing accountability company.

Invizua is 100% focused on supplying unparalleled technology products + consulting and data services to smart advertisers, their agencies and related organisations.

Invizua's current products and services are:

- TruEffect DirectServe™ (www.trueffect.com/products/DirectServe.aspx)

DirectServe™ is the most significant buy-side digital ad management platform innovation in a decade, enabling advertisers to build one-to-one relationships with their desired audiences and customers web wide.

How? DirectServe integrates the power of enterprise owned & controlled customer intelligence with the campaign data of digital advertising distributed from the advertiser's own domain (i.e "1st party"), which means the advertiser continues to completely own and control its digital marketing data.

Powerfully, advertisers who embrace a "1st party" approach to digital marketing distribution, management and targeting realise campaign performance lifts between 20% and 200% and greater vs. results via commonly used "3rd party" ad management systems.

Invizua very excitedly & exclusively represents TruEffect's products Europe-wide.

- Visokio's Omniscope (www.visokio.com)

Omniscope is an enormously powerful desktop application for data visualisation, distribution and collaboration.

Download and trial Omniscope 2.5 today: http://tinyurl.com/cvq4pp

Omniscope is an enterprise-wide solution, not just for use within functional BI teams.

Invizua is a proud UK Value Added Reseller partner of Visokio's Omniscope.

- ICDS (Invizua Consulting & Data Services)

Supplying revenue-generating consulting and bespoke data aggregation and reporting services to digital media and marketing [services] organisations.

James Sandoval’s Specialties:

- TruEffect's DirectServe for "1st party" digital ad management
- Visokio's Omniscope for killer data visualisation
- Digital marketing data strategies & products
- Data-driven digital media planning, buying, targeting, optimisation
- Custom reporting solutions
- Advanced targeting and re-targeting
- Happy customers

James Sandoval’s Experience

Founder & Managing Director

Invizua

(Privately Held; Information Technology and Services industry)

September 2008 — Present (1 year 3 months)

Invizua is a digital marketing accountability company.

Current products and services include:

- TruEffect's DirectServe™ (www.trueffect.com/products/DirectServe.aspx)

- Visokio's Omniscope (www.visokio.com)

- ICDS (Invizua Consulting & Data Services)
Independent Digital Marketing Consultant

J Sandoval Consulting

(Marketing and Advertising industry)

June 2008 — Present (1 year 6 months)

Delivering hands-on, pragmatic and invaluable guidance to buy and sell-side digital marketing organisations and individual professionals.

- Advised and assisted Nugg.ad with its UK market entry planning.

Nugg.ad is sell-side predictive behavioural targeting technology firm based in Berlin, Germany.

- Advised and assisted White Label Dating with its search engine marketing agency selection

White Label Dating, part of Global Personals Limited, provides dating software and services to some of the world’s most successful consumer media brands.
Technology & Analytics Director + Kodak Pan Euro Digital Media Director

Neo@Ogilvy

(Public Company; WPPGY; Marketing and Advertising industry)

October 2006 — June 2008 (1 year 9 months)

- Created, hired, trained and led the Technology & Analytics team & business processes
- Agency-wide data strategy leadership for custom reporting & targeting solutions
- Digital marketing data and technology consultant to Kodak Shop & Kodak Gallery businesses across Europe + American Express, British Airways and others
- Created ops and reporting business, incl. 1st year revenue @ £500k+ in 2008
- Owned and developed all strategic technology & syndicated research partnerships (DoubleClick, Atlas, comScore, other)
- Founded internal "best practices" training programme - dubbed "Neo Academy"
- Vastly improved operational efficiency by consolidating all ad management, including rich media, to Google's DoubleClick DFA

Clients engaged:
- American Express
- British Airways (APAC & Middle East)
- BT Tradespace
- Cisco
- IBM
- Kodak (Shop & Gallery)

Based in London.
Account Director & Global Search Marketing Strategist

Isobar Global, Aegis Group PLC

(Marketing and Advertising industry)

January 2006 — October 2006 (10 months)

Day-to-day clients:
- Disneyland Resort Paris
- Pernod Ricard e.g. Havana Club, Martell, Chivas
- Quiksilver
- Mandarin Oriental Hotel Group
- HTC
- Panasonic

Isobar search agencies with which I closely worked (all excellent):
- iProspect (Boston)
- TakeZo (Paris)
- WebAnalys (Stockholm)
- NTBuscadores (Madrid)

Based in London.
Director, Search (Paid & Organic)

Diffiniti, Aegis Group PLC

(Marketing and Advertising industry)

January 2005 — January 2006 (1 year 1 month)

Spearheaded the [re]development of Diffiniti's Paid & Organic Search marketing teams & service practices.

Based in London.
Account Director

Avenue A | Razorfish, aQuantive

(Public Company; 1001-5000 employees; AQNT; Marketing and Advertising industry)

October 2003 — December 2004 (1 year 3 months)

Clients serviced:

MSN (On Network)
- Approx. $4mm in annual rev
- A monster technology & data account
- Extremely advanced application of Atlas Solutions' platform to market MSN products & services e.g. Hotmail, Messenger, etc
- 3+ billion monthly display ad impressions
- All imps managed via Atlas' Customer Targeting engine (CT) for audience segmentation & message suppression via cookie-based/behavioral + IP intelligence targeting/filters

Shutterfly
- Pitched/won $3mm account
- Launched first web marketing campaigns
- Created breakthrough customer retargeting initiatives generating outstanding business results
- With AA|RF's BI team, created advanced web advertising reporting solutions

Caesars Entertainment
- $10mm account
- Marketed CE's portfolio of hotels and casinos, including Caesars Palace, Paris, Flamingo and Bally's
- Aggressive investor in all digital channels
- Extremely ROI-centric

Based in my US home city, Seattle.
Account Director

Carat Interactive, Aegis Group PLC

(Public Company; 51-200 employees; Marketing and Advertising industry)

August 2002 — October 2003 (1 year 3 months)

Provided digital media planning, buying & reporting services to Carat & Vizeum clients including:
- AOL
- Disneyland Resort Paris
- Opodo
- Royal Mail
- Office of the Deputy Prime Minister

Based in London.
Senior Account Manager

Avenue A (UK)

(Public Company; 1001-5000 employees; AQNT; Marketing and Advertising industry)

June 2000 — July 2001 (1 year 2 months)

A member of Avenue A's international expansion team, providing ahead-of-our-time digital marketing services i.e. data-driven media planning, buying & serving/measurement via proprietary ad serving platform.

Clients included:
- iVillage (launched iVillage in the UK)
- Barclaycard
- Carphonewarehouse
- eFinancialNews (www.efinancialnews.com)

Based in London.
Account Manager & Media Planner

Avenue A

(Public Company; 1001-5000 employees; AQNT; Marketing and Advertising industry)

February 1999 — May 2000 (1 year 4 months)

Approximately $20 million in web advertising investments under management, nearly all of which was served and tracked (on an ROI/conversion basis) via Avenue A's proprietary campaign management platform, Axis (now called Atlas).

Based in Seattle.
Travel Agent

Council Travel (Seattle)

(Leisure, Travel & Tourism industry)

January 1996 — January 1999 (3 years 1 month)

Additional Information

James Sandoval’s Interests:

Outside of work, I am a huge fan of my new son and two daughters (14 years and 18 months - as of May '09), Seattle (friends), Vancouver (family), Rome (partner's family), Tuscany (partner's family again), Germany (parents live there now). Plus, skiing in Whistler, photography, independent & foreign film, food, and, of course, wine.

James Sandoval’s Groups:

Institute of Practioners in Advertising's Digital Marketing Group - http://www.ipa.co.uk/digitalmedia

IAB (UK) Advisory Board of Directors - Digital Training Academy

iMedia Summit 2007 (UK) Advisory Board Member

I-COM (Barcelona, 5-8 Feb '08): Delegate/Panel Moderator, E-consultancy