Student at The George Washington University
Washington D.C. Metro Area
Student at The George Washington University
Washington D.C. Metro Area
web, marketing, web analytics, WebTrends, Omniture, Google Analytics, mobile, mobile analytics, writing, social media, social networking
(Public Company; 201-500 employees; Marketing and Advertising industry)
May 2008 — August 2008 (4 months)
- Developed, documented, and quality assured test recipes for VML client's A/B/n testing and optimization
- Audited enterprise-level clients' websites and documented recommendations for both Omniture and WebTrends implementations including page tagging, event tracking, and global rules development
- Researched mobile analytics marketplace, assessed vendors, and recommended VML mobile analytics solution
- Conducted weekly Omniture key performance indicator reporting for major VML client
- Researched email marketing best practices and created intelligence database for email deployment group
(Privately Held; 11-50 employees; Internet industry)
October 2007 — May 2008 (8 months)
- Led full Google Analytics implementation and reporting for frogloop, Care2's online marketing blog
- Devised and implemented strategies for improving traffic on frogloop, doubling monthly unique visitors
- Optimized frogloop's email capture box, helping to double newsletter list in six months
- Redesigned frogloop newsletter and doubled open rates and tripled click-throughs
- Researched content and wrote blog posts advising nonprofit marketers on how to develop an online presence
- Produced and deployed monthly frogloop e-newsletter
(Privately Held; 11-50 employees; Internet industry)
April 2007 — October 2007 (7 months)
- Conducted the nonprofit industry's first comprehensive studies of Facebook's Causes application and MySpace, assessing their value as a source of donations
- Co-authored and published the studies' results, advising nonprofits on how to utilize Facebook and MySpace (featured by the Direct Marketing Association of America and other online marketing professionals)
- Developed relationships with key blogs to promote Care2's content in the blogosphere.
Bachelor's, Business Administration with concentration in Marketing, 2006 — 2009 (expected)
Worked 18 hours per week at Care2 while still taking a full-time courseload.
- Dean's Honor List - GW School of Business
- First Care2 intern promoted to management role
- National Merit Scholarship Finalist
- Tom & Ilene Drape Journalism Scholarship