Web Analytics at VML (WPP-owned)
Washington D.C. Metro Area
Web Analytics at VML (WPP-owned)
Washington D.C. Metro Area
web, marketing, web analytics, WebTrends, Omniture, Google Analytics, Yahoo Web Analytics, IndexTools, mobile, mobile analytics, writing, social media, social networking, blogging, nonprofit, nptech
(Public Company; WPPGY; Marketing and Advertising industry)
May 2009 — Present (7 months)
- Leads all analysis, executive-level reporting, implementation, and optimization for a global client across multiple country sites
- Acts as primary analytics point of contact for several clients at multiple companies
- Develops, documents, and quality assures test recipes for clients' A/B testing and optimization
- Audits clients' websites and documents recommendations for Omniture, WebTrends, Yahoo Web Analytics, and Google Analytics implementations
- Works directly with clients to ensure proper implementation of web analytics strategies and tools
(Privately Held; Marketing and Advertising industry)
January 2009 — May 2009 (5 months)
- Wrote, reported, and optimized PPC advertisements for clients on Google, Yahoo, and MSN
- Determined keywords clients should bid on to maximize return-on-ad-spend
- Audited clients' websites to ensure SEO best practices and performed necessary adjustments
- Uploaded content to clients' websites through content management systems
(Privately Held; Internet industry)
August 2008 — December 2008 (5 months)
- Led full Google Analytics implementation and reporting for frogloop, Care2's nonprofit online marketing blog
- Devised and implemented strategies for improving traffic on frogloop, increasing monthly unique visitors by 210%
- Optimized frogloop email capture box, growing newsletter list by 500 subscribers
- Redesigned frogloop newsletter, doubling open rates and tripling click-throughs
- Writes blog posts advising nonprofit marketers on how to develop an online presence
- Featured on Alltop.com for excellence in nonprofit blogging
- Produces and deploys monthly frogloop e-newsletter
(Public Company; WPPGY; Marketing and Advertising industry)
May 2008 — August 2008 (4 months)
- Developed, documented, and quality assured test recipes for VML client's A/B/n testing and optimization
- Audited enterprise-level clients' websites and documented recommendations for both Omniture and WebTrends implementations including page tagging, event tracking, and global rules development
- Researched mobile analytics marketplace, assessed vendors, and recommended VML mobile analytics solution
- Conducted weekly Omniture key performance indicator reporting for major VML client
- Researched email marketing best practices and created intelligence database for email deployment group
(Privately Held; Internet industry)
April 2007 — May 2008 (1 year 2 months)
- Conducted the nonprofit industry’s first comprehensive studies of Facebook’s Causes application and MySpace, assessing their value as a source of donations
- Co-authored and published the studies' results, advising nonprofits on utilizing Facebook and MySpace (featured by Direct Marketing Association of America and other online marketing professionals)
- Developed relationships with key bloggers to promote Care2's content in blogosphere
Bachelor's , Marketing , 2006 — 2009
Worked 18 hours per week at Care2 and 24 hours per week at TIG Global while still taking a full-time courseload.
- Dean's Honor List - GW School of Business
- Featured on Alltop.com for excellence in Nonprofit blogging
- First Care2 intern promoted to management role
- National Merit Scholarship Finalist
- Tom & Ilene Drape Journalism Scholarship