James O'Malley

Current

• Web Analytics at VML

Past

• Web Marketing Intern at TIG Global
• Editor-in-Chief at Care2
• Web Analytics Intern at VML

• Senior Online Marketing Intern, Intern Program Manager at Care2

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1 more...

Education

• The George Washington University

Recommended

3 people have recommended James

Connections

57 connections

Industry

Marketing and Advertising

Websites

• frogloop

James O'Malley’s Summary

James O'Malley’s Specialties:

web, marketing, web analytics, WebTrends, Omniture, Google Analytics, Yahoo Web Analytics, IndexTools, mobile, mobile analytics, writing, social media, social networking, blogging, nonprofit, nptech

James O'Malley’s Experience

• Web Analytics

  VML

  (Public Company; WPPGY; Marketing and Advertising industry)

  May 2009 — Present (7 months)

  - Leads all analysis, executive-level reporting, implementation, and optimization for a global client across multiple country sites
  
  - Acts as primary analytics point of contact for several clients at multiple companies
  
  - Develops, documents, and quality assures test recipes for clients' A/B testing and optimization
  
  - Audits clients' websites and documents recommendations for Omniture, WebTrends, Yahoo Web Analytics, and Google Analytics implementations
  
  - Works directly with clients to ensure proper implementation of web analytics strategies and tools

• Web Marketing Intern

  TIG Global

  (Privately Held; Marketing and Advertising industry)

  January 2009 — May 2009 (5 months)

  - Wrote, reported, and optimized PPC advertisements for clients on Google, Yahoo, and MSN
  
  - Determined keywords clients should bid on to maximize return-on-ad-spend
  
  - Audited clients' websites to ensure SEO best practices and performed necessary adjustments
  
  - Uploaded content to clients' websites through content management systems

• Editor-in-Chief

  Care2

  (Privately Held; Internet industry)

  August 2008 — December 2008 (5 months)

  - Led full Google Analytics implementation and reporting for frogloop, Care2's nonprofit online marketing blog
  
  - Devised and implemented strategies for improving traffic on frogloop, increasing monthly unique visitors by 210%
  
  - Optimized frogloop email capture box, growing newsletter list by 500 subscribers
  
  - Redesigned frogloop newsletter, doubling open rates and tripling click-throughs
  
  - Writes blog posts advising nonprofit marketers on how to develop an online presence
  
  - Featured on Alltop.com for excellence in nonprofit blogging
  
  - Produces and deploys monthly frogloop e-newsletter

• Web Analytics Intern

  VML

  (Public Company; WPPGY; Marketing and Advertising industry)

  May 2008 — August 2008 (4 months)

  - Developed, documented, and quality assured test recipes for VML client's A/B/n testing and optimization
  
  - Audited enterprise-level clients' websites and documented recommendations for both Omniture and WebTrends implementations including page tagging, event tracking, and global rules development
  
  - Researched mobile analytics marketplace, assessed vendors, and recommended VML mobile analytics solution
  
  - Conducted weekly Omniture key performance indicator reporting for major VML client
  
  - Researched email marketing best practices and created intelligence database for email deployment group

• Senior Online Marketing Intern, Intern Program Manager

  Care2

  (Privately Held; Internet industry)

  April 2007 — May 2008 (1 year 2 months)

  - Conducted the nonprofit industry’s first comprehensive studies of Facebook’s Causes application and MySpace, assessing their value as a source of donations
  
  - Co-authored and published the studies' results, advising nonprofits on utilizing Facebook and MySpace (featured by Direct Marketing Association of America and other online marketing professionals)‏
  
  - Developed relationships with key bloggers to promote Care2's content in blogosphere

James O'Malley’s Education

• The George Washington University

  Bachelor's , Marketing , 2006 — 2009

  Worked 18 hours per week at Care2 and 24 hours per week at TIG Global while still taking a full-time courseload.

  Activities and Societies:

  Contributor at GWBlogspot.com, Radio show host at WRGW, Emerging Leadership Program

Additional Information

James O'Malley’s Websites:

• frogloop

James O'Malley’s Groups:

•    The George Washington University School of Business
•    NetSquared
•    Web Analytics Association
•    WRGW Alumni Association
•    Social Media Club DC (SMC-DC)

James O'Malley’s Honors:

- Dean's Honor List - GW School of Business

- Featured on Alltop.com for excellence in Nonprofit blogging

- First Care2 intern promoted to management role

- National Merit Scholarship Finalist

- Tom & Ilene Drape Journalism Scholarship

James O'Malley’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• reference requests
• getting back in touch