James McNab

Current

• Director, User Experience at Canwest

Past

• Director, Insight and Planning at Critical Mass
• Advisory Board Member at WeAreNetwork.com
• Senior Information Architect at Klick Communications

4 more...

Education

• Wilfrid Laurier University

Recommended

1 person has recommended James

Connections

263 connections

Industry

Design

James McNab’s Summary

James is a user experience design strategist, critic and team leader with a passion for insight and innovation. He focuses on developing value-based relationships between customers, brands and products, and specializes in the intersection of business, design and brand strategy.

Over the course of his career he has aided such organizations as RBC Royal Bank, Manulife, Panasonic, FedEx, Lavalife and Johnson & Johnson to design and implement industry-leading interactive, software and online solutions. He has worked both agency and client-side, most recently as Director of Insight and Planning at Critical Mass, Toronto.
James holds an Honours Bachelor of Arts in Philosophy from Wilfrid Laurier University in Waterloo, where his studies focused on philosophy of mind, logic and language.

James McNab’s Specialties:

Digital media, product and market strategy and planning, customer insight and design research, information architecture, interaction design, design evaluation, requirements gathering and analysis, team and project leadership, facilitation and strategic consulting.