
Editor in Chief, ibm.com at IBM
Greater Minneapolis-St. Paul Area

Editor in Chief, ibm.com at IBM
Greater Minneapolis-St. Paul Area
* I am a proven leader of large organizational content teams. My legacy in these positions is to improve systems and processes in order to ensure higher content quality and more efficient content processes.
* I chair ibm.com's Search and Syndication Council, which engages dozens of subject matter experts in content creation and delivery to improve search and syndication effectiveness for ibm.com.
* I have extensive experience as a writing instructor and in delivering self-help writing and editing educational resources.
* My M.S. degree in Scientific and Technical Communication was completed on August 31, 2008. My thesis relates to writing for the Web as distinct from writing for print media.
* My career goal at IBM is to continue to lead content standards organizations, which improve the ibm.com user experience through better, more integrated Web content and architecture.
* I am a subject matter expert in Web content usability.
* I am also a subject matter expert on writing for the Web, as a distinct practice from writing for print media.
* In the process of solving problems for IBM, I have developed subject matter expertise in content strategy.
*I am an award-winning writer; I have published more than 1000 articles on various business technologies, especially related to Web technologies.
(Information Technology and Services industry)
December 2006 — Present (2 years 8 months)
I develop and establish content standards and guidance for all sites on the ibm.com domain. I work with business-unit representatives and country managing editors to implement the standards. I also lead many search efforts within IBM Marketing, including Smarter Planet.
(Information Technology and Services industry)
1999 — 2006 (7 years)
My company is a content consultancy that helps companies improve Web content experiences for their clients. I am now on extended leave from actively pursuing new clients because of my duties with IBM.
(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)
January 2005 — September 2006 (1 year 9 months)
I edited white papers,online courses, and solution roadmaps authored by technical consultants who served IBM ISV Business Partners. I ran programs to improve the processes used to create and publish these resources online.
(Privately Held; 51-200 employees; Publishing industry)
February 1997 — July 2003 (6 years 6 months)
I planned, contracted, and edited all content for a monthly technology magazine and related Web site. I also wrote more than 1000 articles in my tenure with ComputerUser, which won several awards for content.
(Publishing industry)
June 1994 — June 1995 (1 year 1 month)
I produced six magazines related to student and faculty activities of the University of Minnesota's Institute of Technology.
(Information Technology and Services industry)
1993 — 1994 (1 year)
This is where I cut my teeth in the publishing industry while in graduate school. I did a little bit of everything and learned a lot of the skills needed to produce a successful daily newspaper.
M.S. , Writing Studies: Scientific and Technical Communication , 1994 — 2008
My graduation date was August 29, 2008. My thesis was on the method of writing for search engines as an effective way of writing relevant content for the Web.
M.A. , Philosophy of Language, Linguistics , 1988 — 1994
I worked on a PhD until it became clear that the job market in academia was getting worse. So I decided to just get the MA and pursue a professional degree in STC.
B.A. , Philosophy , 1985 — 1987
Graduated Summa Cum Laude
Outdoor travel, canoe camping, sailing (cruising), biking, all things coffee, fine wines and spirits, gourmet home cooking, church choirs and choral music, interdisciplinary language studies, baseball, Minnesota Twins
MLA
Minnesota Magazine Publishing Awards, ibm.com Bravo! innovation award