
Vice President of Marketing @ ShopWiki
Greater New York City Area

Vice President of Marketing @ ShopWiki
Greater New York City Area
I am a B2C and B2B sales & marketing professional involved with online businesses since 1999, including enterprise sales and advertising sales. I am experienced with search marketing (SEM & SEO), monetizing that traffic with CPA, CPC, and CPM. The past several years have been focused on online retailing and consumer level ecommerce.
Marketing management, Sales Manager, Business Development, Product Management, consultative sales, Media, Online, ecommerce, online retailing, Internet, site analytics, Search Engine Marketing, SEM, SEO, strategic selling, quantitative and qualitative analysis
(Internet industry)
February 2007 — Present (2 years 6 months)
Acquire traffic via SEO and SEM delivering a valuable user experience so we can qualify and send high quality traffic to online retailers, effecting high conversion rates.
(Internet industry)
2007 — Present (2 years)
(Privately Held; 11-50 employees; Internet industry)
December 2005 — February 2007 (1 year 3 months)
The Guidester Network helps B2C manufacturers position their products in front of undecided consumers on a reatiler's web site, at the time of decision. Retail partners include Circuit City, CompUSA, TigerDirect, NewEgg, Abt Electronics and over 50 others.
My team and I were responsible for making partnerships with retailers and acquiring product manufacturer's advertising budgets.
(Privately Held; 51-200 employees; Internet industry)
June 2005 — December 2005 (7 months)
Responsible for developing Affiliate relationships to maximize revenue generation for Affiliate, Merchants, and LinkShare.com
(Privately Held; 1001-5000 employees; Internet industry)
June 1999 — February 2003 (3 years 9 months)
Internet Publisher (B2B) Thomas Publishing / Thomas Register bringing buyers and sellers (users and advertisers) together through detailed content, online advertising, and eCommerce solutions.
(Privately Held; 11-50 employees; Semiconductors industry)
June 1997 — June 1999 (2 years 1 month)
(Privately Held; 11-50 employees; Machinery industry)
August 1992 — May 1997 (4 years 10 months)
MBA , Marketing / Finance , 2003 — 2005
BS , Electrical Engineering , September 1987 — May 1991
Photography, international travel, theater, music, investing, sales management techniques, sales practices
Treasurer and Board Member of Epic Repertory Theatre (NYC non-profit), Phi Kappa Phi, Beta Gamma Sigma, Omicron Delta Epsilon, Alpha Mu Alpha, Internet Oldtimers, NextNY
Phi Kappa Phi, Beta Gamma Sigma, Omicron Delta Epsilon, Alpha Mu Alpha