Jim Walker

Current

President, Managing Director at Giraph Works LLC
Director, Online Sales & Marketing at Transcat

Past

Distribution Market Manager at Fluke Corporation

Education

Rochester Institute of Technology
Fairleigh Dickinson University
Metropolitan Technical Institute

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Connections

104 connections

Industry

Marketing and Advertising

Websites

My Company

Jim Walker’s Summary

Professional Online Marketer with experience in web & business system integration / project management, new customer acquisition campaign development & online analytics.
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Best of Web Finalist 2008 by Rochester Business Journal

Online Marketer of the Year Finalist 2008 by American Marketing Association - Rochester

*** Special thanks to Mike Johnson, Bob Dunning and all at Innovative Solutions.
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Jim Walker’s Specialties:

Certified Google AdWords Professional, B-B Marketing & Advertising, Business Systems & Processes, Marketing Analytics, Project Management

Jim Walker’s Experience

President, Managing Director

Giraph Works LLC

(Partnership; Internet industry)

March 2009 — Present (5 months)

Giraph Works LLC is a Rochester NY consulting company specializing online marketing, advertising and business system integration. Creating and managing a robust online business presence requires multiple disciplines and expertise. Our charter is to work with medium sized businesses headquartered in the Monroe County NY area where hiring for these disciplines is not always economically feasible. We can bring the right expertise in at the right time or complement the expertise you already possess in house. Our passion is to add measurable new value streams to help your company and our local economy grow.
Director, Online Sales & Marketing

Transcat

(Public Company; 201-500 employees; Business Supplies and Equipment industry)

June 2000 — Present (9 years 2 months)

As Director, Online Sales & Marketing - Our team completed an overhaul of our web site, and back-end order processes. Online revenue tripled. Transcat.com was named as a finalist in the Rochester Business Journal - Best of Web for 2008. Developed and now manage a diverse portfolio of online ads through Google, Yahoo and other online channels. Nominated Online Marketer of the Year – Rochester - American Marketing Association.

As Director, Product Marketing - Our team developed a successful new-customer acquisition plan while developing and implementing a marketing data warehouse for campaign analysis and target list creation.

As Vendor Marketing Manager - Developed the co-op plan for monetizing pages and advertising space in our master catalog. This generated significant positive bottom line profit to the company. Restructured and managed our catalog production realizing significant cost savings.
Distribution Market Manager

Fluke Corporation

(Public Company; 1001-5000 employees; DHR; Computer Networking industry)

June 1979 — June 2000 (21 years 1 month)

As Distribution Market Manager – Distribution Channel Management, Technical Sales, Dynamic speaker at industry events. Achieved high growth and received corporate “Pinnacle Award”.

As Networks Regional Manager – Developed distribution channels for eastern region for new Fluke Networks Division. Speaker at industry events.

As Distribution Marketing Specialist - Developer of successful marketing programs for channel partners.

As Field Service Engineer – Lead field engineer for board test and calibration products. Responsibility included technical instructor for new customer installations and new hires. Accomplishments included completing an installation with training for the Turkish Air Force.

Interned as a bench technician part-time while in college.

Jim Walker’s Education

Rochester Institute of Technology

EMBA , Business , 2000 — 2006
Fairleigh Dickinson University

EET , Electrical Engineering Technology , 1979 — 1985
Metropolitan Technical Institute

AS , Electrical Engineering Technology , 1977 — 1979