Senior Brand Strategist at RedLever
Melbourne Area, Australia
- Current
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- Senior Brand Strategist, RedLever at Adconion Media Group
- Interactive Producer at Pixel8
- Brand Integration Strategy at InShot
- Past
- Education
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- Bond University
- Victorian College of the Arts
- Swinburne University of Technology
- Geelong Grammar School
- Recommended
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5 people have recommended James - Connections
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483
connections
- Industry
- Online Media
- Websites
James Grant Hay’s Summary
Brand Integration and Content Strategist career working with Fortune 500 clients to create premium entertainment led custom campaigns in-program that engage and interact with online audiences via full exploitation of all new media digital platforms and devices.
James Grant Hay’s Specialties:
Digital Content, Online Video, WebTV, IPTV, iTV, B2B, B2C, Social TV, Video Games, Brand Integration, Branded Content, Content Monetization: Syndication, Distribution, Aggregation and Measurement.
James Grant Hay’s Experience
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Senior Brand Strategist, RedLever
Adconion Media Group
(Privately Held; Online Media industry)
July 2009 — Present (5 months)
Client solutions and channel planning lead for online branded content creation, development and distribution. Slate acquisition and market trend reporting. RedLever is a full service digital branded entertainment studio. Our global video network, powered by Adconion.TV reaches 300 million unique users worldwide – the largest independent global audience content network in 16 offices and 7 countries around the world.
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Interactive Producer
Pixel8
(Motion Pictures and Film industry)
June 2009 — Present (6 months)
Pixel8 is a WebTV production company.
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Brand Integration Strategy
InShot
(Privately Held; Online Media industry)
November 2003 — Present (6 years 1 month)
Digital entertainment consultant working with rights holders, publishers, brand owners, agencies and buyers to create premium entertainment led custom campaigns in-program that engage and interact with online and offline audiences. My clients have included Skype, Police, Kodak, Nike, Apple, Atari and Microsoft Xbox.
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Integrations Producer
OzGirl
(Privately Held; Motion Pictures and Film industry)
March 2009 — May 2009 (3 months)
OzGirl the Web series winner at ITVfest 2009 was syndicated across major video sharing, social and micro platforms including YouTube, MySpace, Bebo, Facebook, Twitter, iTunes, TiVo and now Microsoft Zune capturing an estimated 20,000 views per episode.
Sponsors were provided with an exciting vehicle to extend their brand recognition and build on an existing online audience as well as attracting new, targeted customers in the 14 to 24-year-old female demographic worldwide.
Stay tuned: future proposed developments include; OzGirl radio, character Vlogs and a weekly OzGirl magazine. -
Integrations Producer
Belo
(Public Company; Broadcast Media industry)
December 2008 — March 2009 (4 months)
Head of Brand Integrations for Belo Interactive New York; Belo Interactive, Inc. an Internet subsidiary of A. H. Belo, is taking the lead in delivering highly relevant news and information content to a typically educated and affluent Internet audience through 35 award-winning Web sites operated by A. H. Belo and Belo Corporation.
Spirits the Web series has been viewed in all 50 states and in over 55 countries around the world. This innovative online video drama combined new interactive storytelling techniques with current news and information to produce a unique and compelling cross-platform entertainment experience that allowed viewers to explore not only the spirit of the supernatural, but also the resilient spirit of the people of New Orleans. Online audiences had the opportunity to interact with the story’s characters and brands in a truly immersive real-time tale of adventure and mystery.
2009 Official Honoree Webby Award for best online video drama in a Web series. Visit spiritstheseries.com -
Integrations Producer
Lonely Planet TV
(Broadcast Media industry)
July 2005 — October 2005 (4 months)
Lonely Planet Television is the television arm of Lonely Planet Publications. Its flagship urban travel show Six Degrees has been screened in over 80 countries. The series was successfully launched by Discovery International in Asia in 2003.
Get Lost was a unique advertiser-funded cross-platform 20 x half hour travel series franchise concept to be delivered through MTV Asia followed by free-to-air networks across the region, DVD’s, publications, web content, on-line services and associated merchandising. The series pitch targeted the new generation of Asian travelers in the 18-34 demographic spawned by the massive economic growth and the rise of discount air travel.
I was engaged by LPTV as part of a pan-Asian integrations team to advise on brand sponsorships and content monetisation for the development of the series.
James Grant Hay’s Education
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Bond University
Bachelor of Arts , 1993 — 1995
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Victorian College of the Arts
School of Film & Television 2001
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Swinburne University of Technology
Masters of Media Convergence 1995
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Geelong Grammar School
Additional Information
James Grant Hay’s Websites:
James Grant Hay’s Interests:
N.B. "The Broadband Campfire" a book manuscript from my 2004 X|Media|Lab conference paper by the same title. I am interested in hearing from literary agents who are currently repping to non-fiction tech publishers.
James Grant Hay’s Groups:
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Web Video Marketing Council -
iptv -
NY Video -
Branded Entertainment -
Branded Content Strategy -
Bond University Alumni (500+ members) -
In-Video Advertising -
Internet TV -
Experiential Marketing -
INTERACTIVE & DIGITAL MEDIA GROUP -
Future Trends -
AIMIA National -
In-Game Advertising -
The ADVERTISING Club (New York) -
Digital Media Group - Australia and New Zealand -
MIPTV and MIPCOM Global Content Markets - Networking Group -
Ebooks, Ebook Readers, Digital Books and Digital Content Publishing -
Video Metrics -
Social TV - next generation media (Web 2.0, mobile, digital video broadcast, DTV, STB, MHEG, IPTV) -
t-Commerce
James Grant Hay’s Honors:
* Mentor X|Media|Lab Project Teams (ACMI) 2004
* Speaker X/Media/Lab (ACMI) 2004, Resfest Digital Film Festival (Sydney Opera House), Screen Producers Association of Australia (SPAA) Conference (Palazzo Versace), RMIT School of Applied Communication 2005, Facebook Developers Garage II (ACMI) 2008, Speaker at Digital Harbour: Content Montisation in a Digital World 2008
* Writer Marketing Magazine articles by author
- "Branded Storytelling"
- "The Rise of Branded Entertainment"
- "Playing The Game"
- "The New Game Plan"
- "In The Game"
James Grant Hay’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
