James Gormley

Current

Editor at Physicians Continuing Education

Past

Partner at Gormley NPI Consulting
Associate Director, Communications at Solgar Vitamin & Herb
Editorial Director at Vitamin Retailer Magazine, Inc.

Scientific and Regulatory Liaison at Nutrition 21, Inc.
Editor-in-Chief at Primedia
Assistant Managing Editor at Reed Elsevier
Production Editor at Plenum Publishing
Production Editor at Appleton & Lange
Staff Writer at SUNY Downstate Medical Center

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Education

City University of New York-Queens College

Recommended

7 people have recommended James

Connections

214 connections

Industry

Writing and Editing

Websites

James Gormley’s Summary

An award-winning editor and journalist with 15+ years of experience who can easily toggle between consumer-friendly content to deeply technical, scientific communications, Gormley has: run and launched consumer health magazines; headed up a group of trade magazines; performed strategic and market analyses; managed national and international regulatory efforts; co-represented industry at international meetings; handled global scientific and trade relations; developed web sites; brokered content-syndication and book deals; and created industry-consumer alliances.

James Gormley’s Specialties:

Publishing
Editing and writing
Public speaking and media appearances
Public affairs and trade relations
Dietary supplement regulations
International trade relations
Technical communications
Grassroots health advocacy

James Gormley’s Experience

Editor

Physicians Continuing Education

(Writing and Editing industry)

February 2009 — Present (10 months)

Serve as Editor for a respected and innovative anti-aging medical journal in the field of dermatology/cosmeceuticals, JDD.
Partner

Gormley NPI Consulting

(Writing and Editing industry)

January 2002 — February 2009 (7 years 2 months)

Serve as a consultant and expert for the natural products industry in the areas of strategic analysis and re-positioning, speechwriting and executive communications, trade relations (including trade shows and lectures), scientific affairs, regulatory issues, lobbying, press releases and media placement, brochures and collateral material, scientific and technical papers, and more. Recent work includes an ongoing monthly political column for NOW Foods e-newsletter.
Associate Director, Communications

Solgar Vitamin & Herb

(Public Company; Health, Wellness and Fitness industry)

January 2008 — July 2008 (7 months)

(1) Directed global corporate communications for this 61-year-old consumer nutrition products brand.
(2) Markedly increased trade media and endemic consumer media placements and interview opportunities; served as company spokesperson.
(3) Bidded out and managed the development of a website for the company’s premier new supplement program.
(4) Developed a variety of fully referenced flyers, retailer postcards and full product brochures.
(5) As part of developing an expanded strategic direction for the company, successfully managed the company’s first foray into consumer health shows, lecturing at the ALIVE! Expo in Atlanta.
(6) Revamped the company’s retailer training educational manuals (which involved thousands of pages of text).
(7) Brokered a book deal (and developed a 2009 roll-out) with a fast-growing health publishing house to put out a 6x9 consumer book that will support one of the company’s lines of products.
(8) Leveraged relationships with key industry leaders.
Editorial Director

Vitamin Retailer Magazine, Inc.

(Publishing industry)

September 2006 — January 2008 (1 year 5 months)

(1) Directed the editorial, art and production of three leading trade magazines: Vitamin Retailer, Nutrition Industry Executive and Organic Products Retailer magazines.
(2) Conducted pre-issue and long-range editorial planning for all three magazines.
(3) Performed top and final editing (including re-writes) of all articles and sections and assign articles to in-house or outside writers/experts.
(4) Managed a team of in-house editors and a group of external writers and industry experts.
(5) Identified and pursued key strategic collaboration opportunities to increase the magazines’ leadership in the industry, including speaking engagements at industry conferences.
(6) Oversaw the launch of an e-newsletter and online digital editions of all three magazines.
(7) Negotiated a content licensing/aggregation agreement with EBSCO Publishing.
(8) Serve(d) as a voting member of the Natural Products Association (formerly NNFA) Communications Committee.
Scientific and Regulatory Liaison

Nutrition 21, Inc.

(Public Company; 11-50 employees; Consumer Goods industry)

November 2002 — September 2006 (3 years 11 months)

(1) Directed Nutrition 21’s trade regulatory submissions, including: derogation submissions to 19-21 EU member states and EFSA; U.S. FDA Certificates of Free Sale submissions; 403[r] (6) post-market structure-function claim submissions to U.S. FDA; NDI and qualified health claim submissions; and Health Canada submissions.
(2) Engaged key opinion leaders (KOLs) in government, trade, scientific and consumer health media to build awareness of the published science, safety and efficacy behind Nutrition 21’s chromium-based products.
(3) Built and strengthened Nutrition 21’s ties to the industry, here and abroad.
(4) Developed key scientific white papers and backgrounders (e.g., NNFA’s Chromium Backgrounder).
(5) Developed and author key scientific review articles.
(6) Served as an active, official member of the Council for Responsible Nutrition (CRN) Delegation to Codex Alimentarius (Paris, April 2005; Rome, July 2005).
(7) Served as a voting member of key industry committees.
Editor-in-Chief

Primedia

(Public Company; 1001-5000 employees; PRM; Publishing industry)

April 1995 — January 2002 (6 years 10 months)

(1) Led Better Nutrition magazine to become the "must-have book" in the industry by: establishing a dedicated readership, leading in market share and with a solid circulation base.
(2) Captured awards from the University of Georgia School of Journalism.
(3) Implemented a multi-year plan to enhance market position and branding, leading magazine to national recognition via invited appearances on FOX-TV's "Good Day New York" and over 60 radio interviews.
(4) Established Better Nutrition magazine as one of the nation's authorities on healthy eating.
(5) On behalf of the magazine, sought, negotiated and secured key content licensing and aggregation/syndication agreements.
(6) Gave a major lecture on "organics" in 2001 for the Northeast Organic Farming Association (NOFA).
(8) In 1999, Gormley testified on behalf of readers (and the industry) before the New York City Council.
(9) In June 2001, he served as a U.S. delegate at a children’s health conference, in Beijing, China.
Assistant Managing Editor

Reed Elsevier

(Public Company; 10,001 or more employees; REL; Publishing industry)

May 1993 — December 1994 (1 year 8 months)

Managed two monthly medical journals for Reed Elsevier: the American Journal of Surgery and the American Journal of Medicine. Oversaw the entire editorial process, which involved managing the work of in-house staff, proofreaders and copy-editors. Responsibilities included: complex line-editing under strict house guidelines, writing article summaries, and editing on-line. Made frequent contact with article authors and with the medical editorial offices. Represented the American Journal of Surgery at the 1993 ACS Clinical Congress, in San Francisco.
Production Editor

Plenum Publishing

(Publishing industry)

May 1992 — May 1993 (1 year 1 month)

Managed the editorial production of 10-to-12 books at any given time (from manuscript through bound book) for Plenum and Insight imprints: textbooks and trade books for spring and fall seasons. Responsibilities included: copyediting and proofreading; working with in-house acquisition editors, author/volume editors, artists, copywriters, internal DTP staff, outside compositors (sending manuscripts out for cast-off and estimate), freelance vendors; and interior book design (typographical specs, etc). Book of which Gormley is most proud: The Parents Hyperactivity Handbook (Insight Books, 1993).
Production Editor

Appleton & Lange

(Publishing industry)

September 1990 — September 1991 (1 year 1 month)

Managed all phases of editorial production for an inventory of medical and allied-health titles. Performed pre-launch editorial analyses, presented the titles at book-launch meetings and supervised freelance vendors. Worked with internal art department, in-house acquisition editors and with authors. Worked with manufacturing buyer. Successfully kept production costs within pre-assigned budgets. Book of which Gormley is most proud: Cultural Diversity in Health and Illness (Third Edition, 1991).
Staff Writer

SUNY Downstate Medical Center

(Educational Institution; 1001-5000 employees; Hospital & Health Care industry)

April 1988 — September 1989 (1 year 6 months)

Created, wrote and edited a medical-management newsletter for 500+ academic physicians, Clinical Practice Management Plan (CPMP) News. Monitored healthcare reimbursement legislation and news from many sources, and maintained a constant link with Governor Cuomo’s press secretary, Tom Conroy. Set up a database to support a physician-referral phone line (718-MED-SUNY); marketed this service to the local community through major cooperating companies (such as Brooklyn Union Gas) and created a Physician Referral Directory that was distributed to the neighborhood (Bedford-Stuyvesant, Crown Heights, East New York, Flatbush) in support of this effort.

James Gormley’s Education

City University of New York-Queens College

B.A. , English , 1986 — 1989

Activities and Societies:

Graduated at the top of my class with a 3.85 index.

Additional Information

James Gormley’s Websites:

James Gormley’s Interests:

health,nutrition,new media,website development,content syndication,publishing,natural products,dietary supplements,career opportunities,job opportunities,consulting,public speaking,radio and TV interviews