Marketing Director at Appliances Online
Sydney Area, Australia
- Current
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- Marketing Director at Appliances Online
- Past
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- Senior Account Director - Performance Marketing at Tribal DDB
- Online Strategy Consultant at Westpac New Zealand
- Online Sales & Marketing Manager at Tourism Enterprises
- Business Development Manager at First Rate Ltd
- Business Development Manager at TMP Worldwide
- Sales Reperesentative at Telecom Directories New Zealand
- Advertising Sales Manager at Sailing New Zealand Publications
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James Fleet’s Summary
My passion is online strategy development where I have eight years experience working in client services, business development, sales management and technical implementation capacities. I also have experience in search engine marketing strategy, e-commerce, interactive media (and associated software) and analytical reporting.
My long term goal is to remain at the forefront of online marketing and e-commerce strategy internationally. Ideally in a leadership role where my experience in business development, management and implementing search engine marketing strategies can be best put to use.
I have a strong external and internal sales management background with the ability to maintain focus on bottom line
business results & profit. Whilst I feel at home in business development and sales roles, I am also confident in the technical implementation of online marketing strategies and the related technology required.
I am proficient and trained in the following software: Google Analytics, Omniture, ClickTracks, Google Adwords (Qualified Google Advertising Professional), Hitwise,
various bid management tools (e.g. Atlas and Keyword Max) as well as the Microsoft Office package.
James Fleet’s Specialties:
Web 2.0, E-commerce, Online Marketing, SEM, SEO (white hat), PPC advertising & bid management, Interactive Media, Email Marketing, Customer Database Segmentation,Affiliate Marketing, Website Information Architecture, ROI and Web Analytics, E-CRM Software, Sales Management, Search Phrase Research, Hitwise Analysis.
James Fleet’s Experience
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Marketing Director
Appliances Online
(Internet industry)
April 2009 — Present (9 months)
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Senior Account Director - Performance Marketing
Tribal DDB
(Public Company; OMC; Marketing and Advertising industry)
March 2008 — April 2009 (1 year 2 months)
My role involves the development and implementation of performance based online marketing strategies for clients of the DDB Group. The role involves a combination of client services, creative and strategy development skills.
My overall objective is to grow the performance marketing channel into a profitable business for the DDB Group. At a client level, my objective is to maximise the return on investment that is made in the online channel. Performance marketing strategies that I develop revolve around key online marketing tactics such as;
• Search engine marketing (paid and organic)
• Contextual advertising
• Online display advertising
• Affiliate marketing
• Website analysis
• Landing page optimisation
• Multivariate testing -
Online Strategy Consultant
Westpac New Zealand
(Public Company; 5001-10,000 employees; WBC; Banking industry)
April 2007 — October 2007 (7 months)
This consultancy role involved providing leadership and strategic services to Westpac’s internal business partners, predominantly in the consumer, products, and marketing communications space.
Being responsible for the internet business teams awareness of Westpac’s strategic imperatives and enterprise initiatives my role involved the collaborative development of new online marketing strategies. This included the implementation of Westpac’s foundational search engine marketing campaign and web analytics. -
Online Sales & Marketing Manager
Tourism Enterprises
(Leisure, Travel & Tourism industry)
July 2006 — April 2007 (10 months)
Brought into the Tourism Enterprises business in an online sales and marketing consultancy function with a brief to develop and implement a completely new online strategy for this Trans Tasman tourism company. This included the recruitment of online marketing specialists, development team and online customer support crew.
Reporting at a P&L level to the managing director and board, my objective was to maximise revenue in the online channel and turn the business around in one year. This was achieved and online revenue increased by 600% year on year.
Directly managing a team of eight (2 technical and 6 sales) the online strategy I was responsible for included the aggressive use of various tactics such as;
• Search engine marketing
• Pay per click bid management
• Link building
• Affiliate marketing
• Web analytics
• Email marketing
• Hitwise analysis
• E-CRM software implementation
• Multivariant testing -
Business Development Manager
First Rate Ltd
(Public Company; 51-200 employees; ASX:QXQ; Marketing and Advertising industry)
August 2003 — August 2005 (2 years 1 month)
My role at First Rate was a genuine technical “solution” sales role given the relative infanancy of the search engine marketing industry at the time. My objective was to sell search engine marketing strategies and oversee implementation in a key account management capacity. I reported directly to the CEO.
I was successful in obtaining strategic service agreements with key brands such as Air New Zealand, Telecom Yellow Pages, The Warehouse, The Radio Network, Ezibuy, Torpedo7 and Tourism Holdings. I also introduced and implemented e-crm software to help sustainability of optimal business growth as sales team expanded both geographically and in numbers. -
Business Development Manager
TMP Worldwide
(Privately Held; 10,001 or more employees; Marketing and Advertising industry)
February 2002 — July 2003 (1 year 6 months)
I was offered a role in TMP Directional Marketing whilst employed by Telecom. Our team focused on directory advertising billings (Yellow Pages), related interactive media (IYP and UBD) and search engine optimisation. This was my introduction to a large international advertising agency environment and the area of search engine marketing.
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Sales Reperesentative
Telecom Directories New Zealand
(Publishing industry)
March 2001 — February 2002 (1 year )
As a Yellow Pages sales representative my objective was to maximise revenue in my allocated portfolio of printed directory
and interactive media advertisers. During my time at Yellow Pages I achieved the following;
• Achieved 408% of annual revenue target
• Gained 100% record in all internal company training assessments
• Developed $500,000 strategy with previously $0 client
• First employee to implement full colour advertisement for client
• Awarded ‘Sales Person of the Year’ -
Advertising Sales Manager
Sailing New Zealand Publications
(Publishing industry)
January 1999 — February 2001 (2 years 2 months)
I started working for this niche publication in a sales capacity and eventually took a stake holding in the business as part of a strategy to target the sailing community during the lucrative America’s Cup period in New Zealand. My time running this publication helped me develop the raw skills I required for a future in media sales.
