Managing Director at Insightr Consulting, the marketing optimisation business.
Singapore
- Current
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- Regional Manager, South East Asia at Web Analytics Association
- Managing Director at Insightr Consulting
- Past
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- Partner, Director, Web Analytics at OgilvyOne, New York
- Director, Analytics at XM Asia Pacific
- Product Development & Analytics Manager at AKQA Inc
- Software Configuration Manager at Eqos Limited
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James Dutton’s Summary
James is the Managing Director of Insightr Consulting, digital marketing and optimisation business.
As the founder of Insightr, James brings over a decade's experience in digital marketing where he has created highly successful data driven and insightful global and regional marketing and digital media programmes for major brands across Asia, North America and Europe.
James is a well connected and respected digital analytics and strategy consultant with a rare combination of analytical and creative strengths making him a whole brain thinker.
Capabilities:
• Ability to think laterally and find solutions to marketing problems.
• Driving change within organisations requiring digital transformation.
• Formulate data driven marketing and communication strategies.
• Proven capabilities in digital marketing optimisation, generating impactful ROI for clients.
• Excellent presentation skills, with a special ability at communicating complex ideas.
• Passionate about emerging and social media.
• Experienced business consultant, with senior partner relationships with Atlas, Omniture, Coremetrics, Interwoven, Yahoo, Google, Epsilon Interactive.
James Dutton’s Specialties:
acquisition, retention, online media, advertising, channel strategy, email, communications planning, strategic planning, web analytics, omniture, doubleclick, asia pacific, singapore, new york, performance marketing, marketing optimisation, marketing optimization, results driven
James Dutton’s Experience
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Regional Manager, South East Asia
Web Analytics Association
(Marketing and Advertising industry)
July 2009 — Present (5 months)
In this volunteer role I am responsible for promotion and marketing of the Web Analytics Association to agencies and businesses in South East Asia. Please contact me for further information about this important organisation.
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Managing Director
Insightr Consulting
(Privately Held; Marketing and Advertising industry)
January 2009 — Present (11 months)
Managing Director of Insightr, a digital marketing agency founded on a model that works with marketing organisations and agencies to provide leadership in the use of digital data for optimising marketing ROI.
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Partner, Director, Web Analytics
OgilvyOne, New York
(Public Company; WPP; Marketing and Advertising industry)
January 2007 — April 2009 (2 years 4 months)
James ran the Web Analytics practice for Ogilvy North America. In this role he was responsible for setting the strategic direction of the practice, operating as subject matter expert and thought leader. Operating within the wider marketing analytics group at Ogilvy, the web analytics practice functioned closely with Neo@Ogilvy media analytics and OgilvyOne CRM and Analytics consulting.
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Director, Analytics
XM Asia Pacific
(Public Company; 51-200 employees; Marketing and Advertising industry)
January 2004 — December 2006 (3 years )
Strategic brand and marketing consulting. This position extends to a wide range of vertical markets and fields of speciality including communications planning, online advertising, customer insight & analytics
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Product Development & Analytics Manager
AKQA Inc
(Privately Held; 201-500 employees; Marketing and Advertising industry)
December 1999 — January 2004 (4 years 2 months)
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Software Configuration Manager
Eqos Limited
(Privately Held; 51-200 employees; Computer Software industry)
January 1999 — December 1999 (1 year )
James Dutton’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
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