
Senior Executive with Extensive Marketing Strategy and Implementation Experience
Dallas/Fort Worth Area

Senior Executive with Extensive Marketing Strategy and Implementation Experience
Dallas/Fort Worth Area
Numbers-oriented executive with marketing, product management, sales management, product development and systems experience. Driven to constantly improve results and develop leaders within the organization.
Extensive experience devising marketing strategies that enable significant gains against much larger competitors. Also experienced in setting software strategy, selecting and partnering with vendors and internal development teams and successfully implementing major systems projects.
Analytical, bottom-line and team/company results-focused. Exceptional problem-solving, decision-making, public speaking, and verbal and written communication skills.
Marketing, Sales, Sales Management, Product Development, Product Management, Web Site Development/Management/Optimization, Channel Management, Internet Marketing, Direct Marketing, Software Development Strategy, Vendor Management, Relationship Management, Enterprise Systems, Marketing Operations
(Public Company; 501-1000 employees; UTR; Insurance industry)
September 2003 — Present (5 years 11 months)
Responsible for all marketing, advertising, communications, design, PR, events and web site for half-billion-dollar personal and commercial auto insurance company.
Also managed corporate initiative to evaluate, select and implement replacement for core policy, billing, rating and forms systems.
(Computer Software industry)
June 2000 — September 2003 (3 years 4 months)
Co-founder of insurance enterprise software firm, now owned by Oracle.
Responsible for company formation, product design, fundraising, sales and marketing.
(Insurance industry)
May 1998 — June 2000 (2 years 2 months)
Responsible for all sales and marketing for $50 million auto insurance company. Selected and managed 500 distributors through staff of 10. Managed corporate initiatives to upgrade channel technology and corporate automation.
Obtained board approval for and managed creation of direct-to-consumer chain of retail locations.
(Public Company; 10,001 or more employees; c; Financial Services industry)
January 1995 — May 1998 (3 years 5 months)
Responsible for development or sourcing of products for cross-selling to consumer and commercial lending and credit card customers.
Managed development and execution of marketing plans to maximize revenue, profit and retention on sales of cross-sold products.
(Insurance industry)
July 1992 — January 1995 (2 years 7 months)
Created new auto insurance program. Managed development of the program and its implementation in multiple states.
Managed implementation of new corporate system to support the product.
(Public Company; 1001-5000 employees; Insurance industry)
June 1988 — June 1992 (4 years 1 month)
Managed all personal lines products in 10 states, with a total of $150 million in sales.
Also held various sales and underwriting positions across the country.
MBA , August 1994 — July 1996
BA , English and Political Science , September 1984 — June 1988