James Del

Sales at Gawker Media

Greater New York City Area

Current
Past
  • On-Air Panelist at mtvU
  • Associate Manager, Network Strategy at Mr. Youth
  • A&R Intern at Columbia Records
  • Grassroots Marketing Consultant at Kadium
  • Host/Reservationist at Caroline's On Broadway
  • Executive Assistant at International Artists Agency & Benevolent Management
Education
  • New York University
  • Seaford High School
Connections
218 connections
Industry
Online Media
Websites

James Del’s Summary

I showed up in NYC less than 4 years ago, and things have been nonstop ever since. My freshman year at NYU I spoke at the MIXX conference during AdWeek, and a silly quote of mine made it into the New York Times. That led me to work for a whole slew of different companies as a consultant on trends, Web 2.0, youth marketing, and viral syndication, among other things. I'm good at finding a niche and then expanding it, both in my self promotion and for the companies I work for. The internet has completely changed how consumers interact with media and each another, so I typically like to capitalize on that. If I'm not ahead of the curve at some point, it's because I'm either stranded on a remote island or in a coma. Hopefully the former.

James Del’s Specialties:

Viral syndication, New Trends, Music, Booking, Selling Things, Web 2.0 integration, Online Promotion, Blogs


James Del’s Experience

  • Sales Associate

    Gawker Media

    (Privately Held; Online Media industry)

    February 2009Present (10 months)

    With a year plus worth of ad operations background, the Sales overlords decided I should be selling things...namely our sites. I still bury my nose in analytics and party planning whenever I can, but now I get to contribute to the revenue generating maelstrom that is the Gawker Sales team. Daily activities include brainstorming, media planning, Powerpoint mastery, and perfunctory liver damage.

  • Advertising Operations

    Gawker Media

    (Privately Held; Online Media industry)

    January 2008February 2009 (1 year 2 months)

    Everything from ad trafficking to copywriting to party planning...if the sales team needed to make something happen, I was the guy to make sure it did. I was also Gawker's in-house traffic analytics guru, running traffic numbers through Excel and making pretty charts come out.

    And occasionally donned a dress for comedic value.

  • Viral Syndication Consultant

    Mekanism

    (Privately Held; Marketing and Advertising industry)

    20072009 (2 years )

    I managed a small team that uses blogs, message boards, and social networking to syndicate a series of viral commercials. I also helped launch a viral prank site for a major car corporation.

  • Trend School Panelist

    The Intelligence Group

    (Privately Held; 201-500 employees; Marketing and Advertising industry)

    June 2006September 2008 (2 years 4 months)

    I regularly spoke at The Intelligence Group's Trend School, which featured the latest trends, brands, activities, and websites for the 18-25 demographic. Major Fortune 500 companies sent their marketing directors to this day-long seminar to get their finger on the pulse of what's hot and what's up and coming.

  • On-Air Panelist

    mtvU

    (Public Company; Entertainment industry)

    April 2006August 2008 (2 years 5 months)

    I was a regular panelist on the mtvU new music show, The Freshman. I also appeared on mtvU's weekly top 10 show, The Dean's List, as well as various short segments and VJ hits for the station. I also made a few correspondent appearances on TRL.

  • Associate Manager, Network Strategy

    Mr. Youth

    (Privately Held; Marketing and Advertising industry)

    May 2007January 2008 (9 months)

    I helped manage website development, researched new trends on blogs and social networks, produced the monthly newsletter and provided technical support both internally and externally. I acted as a project manager for our web portals, which were ultimately complicated web applications that allowed users to post photos, follow leader boards, take polls, post announcements, and send messages. The portals I helped develop are still in use to this day.

  • A&R Intern

    Columbia Records

    (Public Company; 501-1000 employees; Music industry)

    January 2007May 2007 (5 months)

    I got to sit in a glorified closet and listen to new music all day, every day. Pretty much the coolest job ever.

  • Grassroots Marketing Consultant

    Kadium

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    November 2005May 2007 (1 year 7 months)

    I offered online grassroots marketing services to promote clients within the blogosphere and message boards. I also occasionally offered consulting services for other youth-oriented, viral syndication marketing campaigns. I was responsible for managing up to 4 grassroot marketers online at any given time.

  • Host/Reservationist

    Caroline's On Broadway

    (Entertainment industry)

    September 2005May 2007 (1 year 9 months)

    Answering phones for upper management and taking reservations for the most famous comedy club in NY.

  • Executive Assistant

    International Artists Agency & Benevolent Management

    (Music industry)

    February 2006September 2006 (8 months)

    I did everything from drafting contracts and maintaining the office network to booking my own roster of bands across the U.S.


James Del’s Education

  • New York University

    BA in Individualized Study , Intellectual Property in the Digital Age , 20052008

    Graduated a year early, magna cum laude.

    Activities and Societies:
    The Dean's Team, Gallatone
  • Seaford High School


Additional Information

James Del’s Websites:

James Del’s Interests:

Blogs, Social Marketing, Music, Traveling, New Media, Web 2.0

James Del’s Groups:

NYU Gallatin Dean's Team, Grammy University Network, Seaford Key Club

  •    Gallatin Alumni
  •    Habitat Participant Community

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