Web Strategist at Manpower
Greater Milwaukee Area
- Current
-
- Web Strategist, Interactive Marketing at Manpower
- Past
-
- Interactive Strategist at Hanson Dodge Creative
- Technology Director at Versant
- Web Solutions Architect and Developer at Versant
- Lead Developer at GradWeb Ltd
- Education
-
- Griffith University
- Recommended
-
11 people have recommended James - Connections
-
315
connections
- Industry
- Internet
- Websites
James Davidson (james.davidson@gmail.com)’s Summary
A tech-savvy Interactive/New Media enthusiast able to analyze, develop internet strategy, plan and implement defined interactive solutions in direct support of client business objectives resulting in quantifiable success.
Former Web Developer and Solutions Architect with notable success developing and project managing a broad range of corporate large scale web sites and multimedia interactive initiatives.
With a background in technology and marketing communications I offer a broad range of experience in Web Design and Application Development, Web 2.0, Semantic Web, Social Media, Search Marketing and Online Brand Protection, eMarketing, Online PR, Content Management Systems, E-commerce, Viral and Email Marketing, Flash, Blogs, Web Video, Analytics and Online Media. This rare combination of experience affords the client the ‘create it once – pay for it once – use many times’ approach.
I thrive in a fast-paced, entrepreneurial environment where teamwork, customer service skills, creativity, attention to detail and the ability to handle multiple tasks are valued.
My goal is to continue working in the Interactive / New Media space for any organization that maximizes my management, web, technical, design and communication skills while offering a challenging and interesting career path encouraging self development and rewarding initiative.
James Davidson (james.davidson@gmail.com)’s Specialties:
Internet Strategy, Web Solutions Architecture, Search Marketing - SEO / SEM, Social Media, Semantic Web, Online Advertising & PR, eMarketing, eCommerce, Traffic Building Strategy, Hosting, Database design, DNS / Domain name registration, HTML, JavaScript, ASP.NET, Web Services, PHP, AJAX, Content Management - CMS, SQL, Visual Studio, Dreamweaver, Flash, ActionScript, Analytics. Adobe Photoshop, Illustrator, Visio, MS Project, Execution and Site Launch, Streaming video, Pay-per-click and Adwords
James Davidson (james.davidson@gmail.com)’s Experience
-
Web Strategist, Interactive Marketing
Manpower
(Public Company; 10,001 or more employees; MAN; Staffing and Recruiting industry)
May 2008 — Present (1 year 7 months)
Responsible for the execution of online initiatives to generate revenue/sales leads, attract and retain associates, and build brand reputation. Manage external web presence, ensuring rich, refreshed and relevant content for optimized user experience, unique and innovative visual and design to accurately project brand, products, services for target audiences, on company-owned and third party sites. Responsible for domain name strategy and search engine optimization. Analyze and optimize site performance to cost-effectively increase traffic and conversion rates. As well as determine primary- and secondary-level navigation.
-
Interactive Strategist
Hanson Dodge Creative
(Privately Held; 51-200 employees; Marketing and Advertising industry)
March 2007 — May 2008 (1 year 3 months)
As an Interactive Strategist at Hanson Dodge I develop internet strategies that integrate branding, marketing communications and the business goals for clients. Interactive strategy at pertains to a variety of on-screen initiatives such as complex, large-scale web sites with highly effective design, structurally, visually, and functionally. Critical strategic components also include traffic-building, community-building, SEO, online media planning, and ongoing analytics, all based on strategies which fundamentally enhance our clients’ brands and build their businesses. The scope of this role spans proposals, strategy discovery and development, and project & team consultation and leadership.
Working in the role has given me the ability to work with some of America’s leading active lifestyle brands in the consumer space including: Trek, Horizon Fitness, Johnson Outdoors, Saris, Wolverine, Alterra Coffee, and Nike Cycling. -
Technology Director
Versant
(Public Company; 11-50 employees; Marketing and Advertising industry)
April 2006 — March 2007 (1 year )
- Working with Account Managers to sell clients our interactive products and service offerings
- Development of online strategy and promotions for client projects and campaigns in keeping with timeframe and budget
- Writing or contributing to proposals, estimates and documentation for Interactive projects
- Project managing of Interactive team including designers, programmers and copywriters to develop large scale Web 2.0 next generation web sites built on the latest technology
- Creating documentation for web projects including: timelines/project plans, paper prototypes, functional wireframes, site maps and flowcharts
- Client management: Daily client communications, project follow up and billing -
Web Solutions Architect and Developer
Versant
(Public Company; 51-200 employees; Marketing and Advertising industry)
August 2004 — April 2006 (1 year 9 months)
• Lead Developer for all Interactive web projects. Responsible for web site architecture, platform, development and documentation.
• Managed Interactive team members on project approach and implementation
• Changed direction in web site builds from brochure based static sites to dynamic Web 2.0 web applications running on Content Management System backend.
• Quality control of Interactive projects including: web standard compliancy, usability and bug testing
• Evaluation of new and emerging technologies (R&D) to create new products and services offerings
• Generation web analytics, email marketing and other custom reports for clients -
Lead Developer
GradWeb Ltd
(Privately Held; 11-50 employees; Computer Software industry)
July 2001 — June 2004 (3 years )
- Responsible for design, development and maintenance of career web sites with integrated recruitment systems for large corporate and government clients, some include; Unilever, Thames Water , British Energy, UK Local Government, Network Rail, BT Syntegra, Severn Trent Water, InterbrewUK and London Finance
- Liaise with clients daily, managing their projects simultaneously
Developer
- Career web site design, programming and management.
- Delivered technical support and training on our products to staff, clients and end users
- Introduced an Intranet to improve business communication, free up time and reduce costs
- Managed an extensive hardware and software update to the companies IT infrastructure
- Team player, working with colleagues internally and externally daily to meet targets and deadline
James Davidson (james.davidson@gmail.com)’s Education
-
Griffith University
Bachelor of Multimedia , Information Technology & Arts , 1997 — 2000
- Web development and site maintenance, information and content management
- Computer games programming and animation
- Digital film and TV production (including special effects creation and script development)
- Advertising and/or marketing material development and management
- Development of interactive educational and training products
- Design, implementation, testing and usability engineering of interactive products (internet, CD/DVD, interactive kiosks etc)
- Graphic visual media design and development
- Sound production
Additional Information
James Davidson (james.davidson@gmail.com)’s Websites:
James Davidson (james.davidson@gmail.com)’s Interests:
I am a new media enthusiast with a love of all things interactive as they relate to the web. I currently work as a Web Strategist at Manpower As a former web developer and programmer I have a keen interest in Web Development, Content Management (CMS), SEO, SEM and the application web 2.0 technologies to jazz things up!
