
Internet, Marketing & Social Media Strategist
Toronto, Canada Area

Internet, Marketing & Social Media Strategist
Toronto, Canada Area
James Burchill is an Internet marketing and social media expert, SEO consultant, corporate blogger, speaker, publisher and author. He consults with businesses on how to create web marketing that gets you found, gets you noticed and gets you more busine$$.
James is also a certified Coach and creator of numerous web sites and other educational and training materials. His unique approach to web marketing (along with his personable training services) makes him the preferred choice for select companies of all sizes: from ’solo-preneurs’ to large corporations including Goodyear, eBay, Esso, CAA, Rolls Royce, BMO, and DoFasco.
Prior to starting his own consulting practice in 1999, James was Vice President of IT & Consulting for an international management and recruiting firm in southern Ontario. There he lead numerous multi million dollar development projects and managed a team of more than a dozen skilled web programmers and designers.
James has lived in Europe, Africa and Australia and along with numerous credentials including public speaking, psychology, communications, automation and technology, James is a certified Neuro Linguistics practitioner and learned the craft of penmanship at England’s prestigious London School of Writing.
James enjoys public speaking, training and writing about Internet technologies (such as social media and content marketing) and why you need to embrace the Internet for both personal and professional use. Current presentations and keynotes include: social media marketing, online brand and personal reputation management, and strategic content - blogging for business.
Internet Marketing. Social Media. SEO, SEM, Strategic Content. Classical Advertising. Corporate Blogging. Business & Sales Writing. Creative Writing. Online Reputation Management (Corporate Governance Issues)
(Internet industry)
January 1999 — Present (10 years 7 months)
Business Speaking, Corporate Training and Management Consulting in the following fields: Internet Marketing, Social Media & SEO, Strategic Content and Classical Marketing and Advertising.
A few choice achievements include:
• Sourced, secured, designed and implemented Goodyear Canada's pilot Internet marketing program
• Created a cross medium marketing campaign for the CAA resulting in "the most successful ... in 100 years"
• Delivered "the best" Internet Marketing and Blogging seminar for Festival and Events Ontario
• Developed new prospecting system resulting in over 1,400% increase in lead generation
• Innovative internet marketing program doubled client sales in 30 days + FREE radio and front page coverage
• Streamlined client staff workflow resulting in 4,000% improvement in efficiency
• Coached CEO, developed remedial action plan saving $400,000
• Developed new prospecting system resulting in over 1,400% increase in lead generation
(Public Company; 51-200 employees; Information Technology and Services industry)
March 1998 — December 1999 (1 year 10 months)
• Hired to orchestrate continued growth for the I.T & Consulting division. Achieved all set targets.
• Held pivotal role on executive board, worked closely with legal and prepared proposals and contracts.
• Developed new key alliances with strategic partners. Led the department sales initiatives.
• Directly managed a team of 15 diverse programmers and developers. Responsible for staff of 55.
• Responsible for ʻlast-minuteʼ Y2K plan, personally overseeing the successful implementation - no
losses.
• Conceived, developed and managed numerous multi-million dollar projects including a web based
document management system for the US Navy.
(Privately Held; 1-10 employees; Information Services industry)
1996 — 1998 (2 years)
Sourced and secured the development contract for a multi-tier client-server application. Recruited the
development team and third party sub-contractors, and managed the international development efforts.
• With only 14 days notice, wrote and successfully delivered training course for a large US client.
• Recognized for securing an ʻunobtainableʼ Lotus Notes project for a major CDN bank.
• Evaluated query tools and pioneered the development of new project management standards.
Computer Science, Pyschology, Communications 1983 — 1986
Internet marketing, strategic content, coaching, writing, online media, marketing, classical advertising, public speaking, e-publishing, direct response copywriting, entrepreneurial issues, and NLP.