
Founder, Objective Digital
Sydney Area, Australia

Founder, Objective Digital
Sydney Area, Australia
Organizational Psychologist with extensive experience helping people make the most out of technology. I am dedicated to improving the implementation and success of all types of software to drive a solid return on investment and to improve the global community.
Innovation, Management, Psychology, User Interface Design, Usability testing, Eyetracking, Planning how technology from a users point of view, Strategic Sales, Research design for technology requirements gathering.
(Privately Held; 1-10 employees; Information Technology and Services industry)
February 2007 — Present (1 year 6 months)
I am Founder and Chief Experience Officer at Objective Digital. It is a Usability Consultancy, offering a range of research and design products. We help businesses to leverage user insights to build usable technology.
We are also the authorised Tobii Eyetracker (www.tobii.com) reseller for Australia and New Zealand.
Products include:
* Expert Review
* Remote User Testing (Automated survey, Forum-based or Moderated)
* On-site User Testing (with Eyetracking)
* Subscription Audits
* User-Centred Design
* Information Architecture
* Custom Consulting
Our leading edge products utilise the power of the Internet to research more users, with greater speed and reliability than has ever before been possible.
(Privately Held; 11-50 employees; Information Technology and Services industry)
August 2000 — December 2006 (6 years 5 months)
James was with the company from its first year and managed the sales, partnerships and market positioning across technologies and industry sectors. Driving PTG to the number one position in the user interface design and usability space in Australia. Working with Australia's biggest enterprises to maximize the technology ROI
He also worked with PTG Global’s consultants to maximize their capacity to deliver successful client projects and work together as a team in a very enjoyable environment.
His primary role is to help create new innovations, manage sales and PTG Global staff, along with partner relationships, public relations and university placement students.
(Privately Held; 1-10 employees; Human Resources industry)
January 1998 — August 2000 (2 years 8 months)
Sold and managed employee motivation and organizational culture research projects across large enterprise in Australia.
(Public Company; 5001-10,000 employees; Information Technology and Services industry)
July 1997 — January 1998 (7 months)
Undertook recruitment, placement and management of ICT contractors and permanent staff
MOrgPsy, Organisational Psychology, February 1998 — November 2000
BSc (Hons), Psychology, 1995 — 1997
Ranked in the top 10% of graduates from UniSA in 1997
BSc, Psychology, 1993 — 1995
Exchange, Fluent in Thai, 1991 — 1992
Creating knowledge, Innovation, Helping people with technology, Networking, Public speaking, Commercialization, Organizational culture & change, Motivating staff, Improving IT system usability and ROI, Surfing, Salsa dancing, Adventure sports, Meditation, Buddhism.
Registered Psychologist in NSW, Usability Professionals Association Sydney, Member Australian Computer Society, Member Australian Institute of Company Directors, Previous Co-Chair AIMIA Accessibility and Usability Industry Development Group, IA-Peers member, Member The Indus Entrepreneur, AIMIA
Chancellors Award list - Top 10% of Honour Students University of South Australia
Honorary Associate and Masters of Organisational Psychology supervisor - Macquarie University