James Archer

James Archer

CEO at Forty (digital, brand, and communication design)

Location
Phoenix, Arizona Area
Industry
Design

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James Archer's Overview

Current
Past
Education
Connections

500+ connections

Websites

James Archer's Summary

James Archer is the founder and CEO of Forty, a nationally-respected design firm that for nearly a decade has helped companies get their crap together and present a unified and powerful experience for their customers and staff.

He has shared his passion and expertise with clients like Microsoft, Motorola, Walmart, and Yahoo, and projects he's worked on have appeared in U.S. News & World Report, Fast Company, Business Week, Entrepreneur, The New York Times, AdAge, TechCrunch, and NPR.

James regularly speaks at conferences and workshops, and writes frequently about design, marketing, branding, and business. He's an active member of the community, sometimes serving on as many as half a dozen organizations' boards at once. He's also a frequent community initiator, having been involved with the founding of conferences, organizations, and industry meetups.

He's best known as a relentless, future-focused optimist with a willingness to have a conversation with anyone, about anything, at any time—and a bad habit of working late catching up on everything else.

Specialties

design, branding, marketing, advertising, experience design, user experience, customer experience, user experience design, user interface design

James Archer's Experience

CEO

Forty

Privately Held; 1-10 employees; Design industry

January 2003Present (11 years 9 months)

For over a decade, Forty has been designing compelling digital experiences for companies that are growing, changing, and rethinking their approach. We've done it for everyone from Fortune 500 companies to newly-funded startups.

Over the years, our work has been featured in The New York Times, U.S. News & World Report, Fast Company, Business Week, Entrepreneur, and NPR. And we've worked across countless industries (including yours).

Anchor Member

Gangplank

Nonprofit; 1-10 employees; Nonprofit Organization Management industry

January 2008March 2013 (5 years 3 months)

Education Co-Chair

Commpose

Nonprofit; 11-50 employees; Writing and Editing industry

December 2009December 2010 (1 year 1 month)

Interactive Director

AIGA Arizona

Nonprofit; 11-50 employees; Design industry

August 2009December 2010 (1 year 5 months)

Marketing Advisor

Phoenix Design Week

Nonprofit; 11-50 employees; Design industry

April 2009September 2010 (1 year 6 months)

James Archer's Skills & Expertise

  1. Corporate Culture
  2. Marketing Strategy
  3. Advertising
  4. Social Media
  5. Design Thinking
  6. Business Strategy
  7. Public Speaking
  8. Experience Design
  9. Branding & Identity
  10. Customer Experience
  11. User Experience
  12. Marketing
  13. Copywriting
  14. Web Development
  15. Creative Direction
  16. Entrepreneurship
  17. Web Design
  18. Email Marketing
  19. Start-ups
  20. InDesign
  21. SEO
  22. Graphic Design
  23. Digital Strategy
  24. Leadership
  25. WordPress
  26. Brand Development
  27. Google Analytics
  28. Social Media Marketing
  29. Blogging
  30. PPC
  31. Online Marketing
  32. Website Development
  33. User Interface Design
  34. CSS
  35. E-commerce
  36. Social Networking
  37. Integrated Marketing
  38. Web Analytics
  39. Digital Marketing
  40. Online Advertising
  41. Information Architecture

View All (41) Skills View Fewer Skills

James Archer's Publications

  • The Zombie Guide to Human Resources

    • Inc. Magazine
    • November 12, 2012
    Authors: James Archer

    If your team was the last surviving band of humans in a city overrun by zombies, you wouldn't let just anybody through the door would you?

  • The #1 Marketing Mistake You're Making

    • Inc. Magazine
    • December 5, 2012
    Authors: James Archer

    Marketers need to inject a bit of this into their efforts to catch the most customers.

  • Let Them Sniff; Customers Will Buy More

    • Inc. Magazine
    • January 23, 2013
    Authors: James Archer

    Are profits and productivity hiding right under your nose? Here's how to take advantage of scent marketing.

  • The Real Reason Your Marketing Doesn't Work

    • Inc. Magazine
    • February 20, 2013
    Authors: James Archer

    You may have a bunch of demographic stats, but do you really understand how your customers feel?

  • Challenge: Come Up With a New Idea

    • Inc. Magazine
    • March 18, 2013
    Authors: James Archer

    You can't get to the top just by imitating great successes from the past.

James Archer's Additional Information

Websites:
Interests:

design, branding, marketing, advertising, experience design, user experience, customer experience, company culture

Groups and Associations:

AIGA, Commpose, Phoenix Design Week

Honors and Awards:

35 Entrepreneurs under 35, Small Business of the Year, All-USA Academic Team

James Archer's Education

Arizona State University

Bachelor's degree, Communication

19982000

James Archer's Languages

  • Spanish

Contact James for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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