James Carroll

Current

• eMarketing Manager at World Vision Canada
• Principal / Technical Designer at Class+Mates Learning Systems, Inc

Past

• Web Marketing & Database Manager at Ceridian Canada
• Owner / Partner at Remember This...
• Web Manager at ACCO Brands, Inc

• Contributing Editor at Slave River Journal

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Education

• St. Clair College
• Canadian Marketing Association
• Canadian Marketing Association

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Recommended

10 people have recommended James

Connections

100 connections

Industry

Marketing and Advertising

Websites

• My Website
• My Company

James Carroll’s Summary

Development and management of effective, measurable integrated SEO, SEM and email campaigns; web development, metrics and analytics; social networking marketing and brand awareness campaigns across conusmer and business to business markets.
Award winning web designer and application developer, recognized by the Web Marketing Association.
Certified in Direct Marketing and eMarketing by the Candian Marketing Association and certified as an email marketing professional by Marketing Experiments.

James Carroll’s Specialties:

Web Development,SEO, SEM, email program development and management, HTML, XHTML, JSP, ASP, SQL, Graphic Design and Development, copy editing, Team Management, Virtual Management, Direct Marketing, Electronic Marketing, integrated direct marketing and email campaign development and management.

James Carroll’s Experience

• eMarketing Manager

  World Vision Canada

  (Non-Profit; 1001-5000 employees; Non-Profit Organization Management industry)

  June 2008 — Present (1 year 6 months)

  Developing and managing programs to drive new and existing membership through World Vision's Canadian web site(s) while increasing awareness and participation in World Vision's sponsorship and donation-based programs via electronic channels.

• Principal / Technical Designer

  Class+Mates Learning Systems, Inc

  (Privately Held; 1-10 employees; Education Management industry)

  January 2003 — Present (6 years 11 months)

  Principal founder and partner. Lead designer/developer for internet communications and marketing. Electronic licencing manager and application developer.
  http://www.classmatesinc.com

• Web Marketing & Database Manager

  Ceridian Canada

  (Public Company; 1001-5000 employees; Marketing and Advertising industry)

  May 2005 — April 2008 (3 years )

  Responsible for leading and mentoring Ceridian’s national web marketing team while overseeing the development and management of Ceridian Canada's national marketing web properties, electronic marketing campaigns, SEO, SEM, email, customer electronic marketing communications infrastructure and intranet.
  
  • Implemented and managed corporate SEO & SEM campaigns featuring web site optimization, landing page and registration testing and optimization and usability testing.
  
  • Responsible for the redesign and maintenance of corporate marketing website (www.ceridian.ca). Awarded 2007 Web Marketing Association Standard of Excellence Award.
  
  • Developed external email marketing communications infrastructure. Responsible for electronic programs, contests and integrated campaigns.
  
  • Designed and implemented electronic customer surveys; development and maintenance of Corporate profiles and marketing via social networking sites including facebook.com and twitter.com

• Owner / Partner

  Remember This...

  (Retail industry)

  September 2003 — June 2006 (2 years 10 months)

  Responsible for day to day retail business operations, development, purchasing, resource management, accounting and Marketing.
  
  • Successfully grew market and sales during operation by double digit growth year over year.
  
  • Designed and managed promotions, electronic and direct marketing strategy including SEM, SEO and email programs to foster customer loyalty and in-store sales.

• Web Manager

  ACCO Brands, Inc

  (Public Company; 5001-10,000 employees; Business Supplies and Equipment industry)

  May 1997 — September 2003 (6 years 5 months)

  Manger of national Web team, responsible for brand internet sites and corporate intranet sites.

• Contributing Editor

  Slave River Journal

  (Privately Held; 11-50 employees; Newspapers industry)

  June 1993 — April 1997 (3 years 11 months)

  Contributing editor for the publication and principal developer for on-line properties.

James Carroll’s Education

• St. Clair College

  Journalism , Journalism , 1990 — 1993

• Canadian Marketing Association

  eMarketing Certificate ,

• Canadian Marketing Association

  Direct Marketing Certificate ,

Additional Information

James Carroll’s Websites:

• My Website
• My Company

James Carroll’s Groups:

Canadian Marketing Association, Search Engine Marketing Professionals, Port Credit Yacht Club

•    Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
•    eMarketing Association Network
•    Canadian Marketing Association
•    Non-Profit and Charity Network
•    ACCO Brands Alumni Network

James Carroll’s Honors:

Email Marketing Certification - Marketing Experiments (2008)
CMA E-Marketing Graduation with Distinction
CMA Direct Marketing Graduation with Distinction
Web Marketing Association Web Award 2002 - Excellence in design - swingline.com
Web Marketing Association Web Award 2007 - Standard of Excellence - ceridian.ca

James Carroll’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch