James Broadley

Past

CFO at Barnaby, Inc - Scottsdale, AZ
VP International Sales & Marketing at MARS - Food USA - Houston, TX
Finance Director at MARS - Petcare USA - Los Angeles, CA

European IT Director at MARS - SnackFoods Europe - Strasbourg, France
IT & Finance Director at MARS - MasterFoods Europe - Paris, France
IT Director at DIAGEO - United Kingdom
Financial Planning Manager at DIAGEO - Stellenbosch, South Africa
Financial Consultant at Deloitte Consulting - South Africa

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Education

South African Institute of Chartered Accountants
University of South Africa/Universiteit van Suid-Afrika
University of South Africa/Universiteit van Suid-Afrika

Peterhouse School

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1 more...

Recommended

3 people have recommended James

Connections

325 connections

Industry

Food & Beverages

James Broadley’s Summary

James resides in California & very much wants to land a new CFO/COO position in the consumer packaged goods industry.

He is a dynamic, bilingual leader with impressive international skills and experience in finance & accounting, business planning & strategy, information technology, human resources, business development, sales & marketing. He is an accomplished global consumer product Chartered Accountant (SA), who has lived & worked in South Africa, United Kingdom, Europe and USA.

James Broadley’s Specialties:

Strategic Business Planning; General Accounting & Treasury; Financial Reporting; Internal Controls; Business Analysis; Information Systems; Project Management; Risk Management; Complex Negotiations

James Broadley’s Experience

CFO

Barnaby, Inc - Scottsdale, AZ

(Consumer Services industry)

January 1998 — June 2009 (11 years 6 months)

Barnaby specializes in providing brand marketing and consulting services to the consumer products industry. Developed and implemented financial strategies and business plans, including all aspects of financial control, tax planning, information systems & human resources. Reported to the President.
• Provided brand marketing & consumer promotional strategies for Philip Morris USA (Virginia Slims).
• Worked in the wine industry with Chandon Estates, a subsidiary of Louis-Vuitton Moët Hennessy, to develop global management integration & consumer promotional events.
• Provided brand marketing & consulting services to Shamrock Farms, the largest dairy producer in Arizona.
VP International Sales & Marketing

MARS - Food USA - Houston, TX

(Food & Beverages industry)

May 1994 — January 1998 (3 years 9 months)

Responsible for international products division, including global brand development, creation and expansion of new markets around the world and for the procurement and sales of commodity ingredients. Reported to the President.
• Responsible for ~$100 million in revenue, and generated ~$25 million incremental sales over 3 year period despite volatile trading conditions
• Opened new markets, set up business operations and generated incremental sales in Saudi Arabia ($12 million), Nigeria ($3 million), South Africa ($5 million), and South America ($2 million)
• Developed new multi-million dollar brands (American Heritage and Hakeem’s Dream) which generated ~$7 million in incremental revenue
• Led all aspects of procuring and selling commodity ingredients
• Delivered key-note food industry presentations and expert panel representation
• Achieved diplomacy on the International Policy Committee of the US Rice Federation and the Business Council for International Understanding, forging relationships with US Ambassadors and Foreign Ministers
Finance Director

MARS - Petcare USA - Los Angeles, CA

(Food & Beverages industry)

July 1992 — May 1994 (1 year 11 months)

Responsible for all financial, treasury and commodity accounting, plant accounting, payroll, information systems and office services for $1 billion North American pet care unit (Pedigree®, Whiskas®, Sheba®, etc)
• On team which generated $50 million bottom-line turnaround as a result of market segmentation, product metrification, effective advertising and improved controls on sales and capital project expenses
• Chaired the North American Financial Services Team for Mars, Inc., winning $100 million systems plan that facilitated ~$30 million in organizational and process cost saving
European IT Director

MARS - SnackFoods Europe - Strasbourg, France

(Food & Beverages industry)

January 1991 — June 1992 (1 year 6 months)

Re-engineered key business processes, information systems and office services across the $2.6 billion pan-European snackfoods business (Mars®, Snickers®, Milky Way®, "M&M's"®, etc). Member of the French unit Management Team.
• Implemented complex multi-lingual, multi-currency ERP systems across 9 countries, using SAP as the primary platform, thereby improving revenue by >$20 million and reducing cost by $30 million
• Re-defined hardware platform strategy and communications infrastructure (email, video-conferencing, global desk-to-desk dialing) to radically improve office effectiveness.
• Appointed to special task force to consolidate the UK and European candy businesses, resulting in a total pan-European re-organization and $40 million in additional profit
IT & Finance Director

MARS - MasterFoods Europe - Paris, France

(Food & Beverages industry)

January 1989 — December 1990 (2 years )

Re-engineered business processes, information systems and office services for the $500 million pan-European mainmeal business (Uncle Ben's®, Dolmio®, Suzi-Wan®, etc). Served as the Service & Finance Director for the French unit and a member of the Management Team.
IT Director

DIAGEO - United Kingdom

(Wine and Spirits industry)

January 1985 — December 1988 (4 years )

Efficiently operated the Data Centers and telecommunications infrastructure for the world's largest wines and spirits group (Smirnoff, Baileys, J&B Rare, Gilbey's Gin, etc) which spanned a national network of 5 plants, 15 depots and 850 epos-based retail liquor shops. Developed the medium-term IT strategy and supportive flexible application systems.
Financial Planning Manager

DIAGEO - Stellenbosch, South Africa

(Wine and Spirits industry)

March 1983 — December 1984 (1 year 10 months)

Responsible for all aspects of financial planning, capital expenditure plans, cash-flow forecasting, costing analysis and feasibility studies for the South African unit.
Financial Consultant

Deloitte Consulting - South Africa

(Partnership; Management Consulting industry)

July 1973 — February 1983 (9 years 8 months)

Responsible for offering assistance in corporate planning, feasibility studies, financial modeling and information technology design and analysis, and conducting the audits of numerous public and private corporations, including shipping, coal and gold mining, banking, insurance, retailing and the auto industry.

James Broadley’s Education

South African Institute of Chartered Accountants

Chartered Accountant (SA) , 1983
University of South Africa/Universiteit van Suid-Afrika

Masters , Accounting , 1981
University of South Africa/Universiteit van Suid-Afrika

Bachelor , Accounting , 1979
Peterhouse School

Oxford & Cambridge A & O Levels

Additional Information

James Broadley’s Interests:

Fluent - English & French Sports - Cricket, Rugby, Tennis, Golf Leisure - Boating, Fishing & Rotary Arts - Music, Theatre, Movies Hobbies - Genealogy & Wine

James Broadley’s Groups:

Big Four Firms Alumni & Professionals Global Network (Big4.com)
OCEAN - Orange County Executives And Networkers
Deloitte Alumni
Chief Financial Officer (CFO) Network
marsXchange : Mars, Inc & Alumni w/wide
OC| CFO Network
Mars
Wine Connections
Laguna Niguel Connectors
Official Rotary International Group
Boot Camp For Executives
Wine and Spirits Job Opportunities
Alcohol/Beverage, Adult Beverage Jobs and Networking Forum, #1 Beverage Jobs Group
Executives in Transition
Growinfinance
Diageo Alumni Network
Challenger Networking Group (CA)
Nelson and Associates
Petrean Society
Mentor Business Associates Program - Chapman University '09-'10
MyCFONetwork
IPFA @ Project Pro Search