Jason Aloia

Experienced Technology Product Management

Location: Reno, Nevada Area
Industry: Internet

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Jason Aloia's Overview

Current

Products - Active.com, Search, Community, Results at The Active Network

Past

Internet Director at SWIFT COMMUNICATIONS, INC
Director of Web Products at Time Warner
International Project Manager, Development Manager at Infoseek Corporation

Copywriter at Rose-Glenn Advertising and Public Relations

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Education

University of Nevada-Reno

Recommendations

6 people have recommended Jason

Connections

443 connections

Websites

Company Website

Passionate and proven digital media professional with more than 15 years of experience developing technical teams and operations that deliver financially successful products, brands and multimedia publishing systems. Utilize strong leadership, technology, creative, and communication skills to develop products and strategies that grow existing media properties and extend them into innovative and emerging channels.

Specialties

Expertise and Qualifications: • Cross-Functional Leadership • Organization & Operation Development • Client/Partner/Vendor Management • Search Technology • Content Development & Syndication • Mobile & Emerging Technologies • Talent Acquisition & Cultivation • Agile & Traditional Product Development • Budgeting & Expense Control • Communication & Presentation Skills • Audience Engagement & Development • Social Media & Marketing / SEO & SEM

Products - Active.com, Search, Community, Results

The Active Network

Public Company; 1001-5000 employees; Computer Software industry

April 2007 – Present (4 years 10 months) Greater San Diego Area

Applied leadership, technical and media skills to assemble cross-functional teams and leverage company's relationships with software clients, National Governing Sports Bodies, content providers and vendors to grow the Active.com family of online brands into a comScore top 20 sports media property attracting 4.2M monthly unique visitors.

• Strategically applied technology to grow traffic and ad inventory between 19% - 43% year over year
• Defined and executed product, content, audience development and social media strategies
• Oversaw roadmaps and deliverables of four cross-functional technical teams, 34 people
• Reorganized into Agile teams resulting in improved efficiency, quality and employee satisfaction
• Spearheaded open API initiative resulting in 5% incremental growth in unique monthly visitors
• Extended Active.com and LaxPower.com brands into mobile channel
• Consistently managed expenses under budget

Internet Director

SWIFT COMMUNICATIONS, INC

Privately Held; 1001-5000 employees; Marketing and Advertising industry

April 2001 – April 2007 (6 years 1 month) Reno, Nevada Area

Hired as Internet Director of this privately-held regional newspaper company. Defined and administered internet strategy and best practices, centralizing 14 local web operations into a single high-profit-margin organization. Through centralization of technical systems, grew division to profitability from deep losses, exceeding annual revenue goals 2002 - 2006

• Managed and motivated cross-functional team through development and maintenance of web products
• Conceived and executed innovative, high-profit development initiatives including
o Self-service online advertising platform
o Online real estate solution
o One-to-one email marketing
• Negotiated and managed third-party contributor and vendor relationships
• Collected functional and business requirements from autonomous business units
• Composed technical specifications and business requirements

Director of Web Products

Time Warner

Public Company; 10,001+ employees; TWX; Entertainment industry

December 1999 – April 2001 (1 year 5 months) San Francisco Bay Area

Founding contributor to launch of eCompany.com, online compliment to Time-Warner's national eCompany Now magazine (now Business2.0). As technical product lead, defined and led implementation of all product and user experience specifications. Staffed and managed development and design operation, established technical infrastructure, and successfully launched site by deadline.

• Led content distribution strategy with partners, AOL, Netscape, Fortune and Yahoo!
• Worked with legal in negotiating and securing content licensing agreements
• Established e-marketing strategy and systems, growing monthly unique visitors 34% within 6 months
• Defined revenue strategy; interest & geographic targeting, sponsorship and transactional models

International Project Manager, Development Manager

Infoseek Corporation

Public Company; 201-500 employees; SEEK; Internet industry

July 1995 – December 1999 (4 years 6 months) Sunnyvale, CA

Joined company as International Product Manager responsible for managing the integration of Infoseek's search technologies with partners in Japan, Italy, Mexico and Portugal. Advanced to Development Manager overseeing a team of 9 programmers tasked with developing and maintaining custom content management systems for top internet destination, Infoseek.com - later Go.com after Disney acquisition.

• Planned and managed the development of new services and applications for Infoseek's GO Network
• Hired, managed and motivated team of 9 web developers through the design, development and release phases of the GO Network Internet Portal product
• Developed custom content management solutions for use on go.com