General Manager, Active Media Properties at The Active Network
Reno, Nevada Area
- Current
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- General Manager, Web Properties at The Active Network
- Past
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- Internet Director at Swift Communications
- Director, Web Products at Business 2.0
- Director, Web Products at eCompany Now
- Director of Web Products at Time Warner
- International Project Manager, Production Manager at Infoseek Corporation
- Copywriter at Rose-Glenn Advertising and Public Relations
- Education
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- University of Nevada-Reno
- Recommended
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6 people have recommended Jason - Connections
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245
connections
- Industry
- Internet
- Websites
Jason Aloia’s Summary
Senior Internet product and business development specialist.
Jason Aloia’s Specialties:
* Internet product and business development
* Enterprise-level content management solutions
* Custom e-commerce enabled applications
* E-marketing product and strategy development
* Contemporary search engine optimization techniques
Jason Aloia’s Experience
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General Manager, Web Properties
The Active Network
(Privately Held; Computer Software industry)
September 2007 — Present (2 years 3 months)
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Internet Director
Swift Communications
(Privately Held; 501-1000 employees; Online Media industry)
April 2001 — April 2007 (6 years 1 month)
* Devised and administered corporation's Internet strategy across 14 newspaper markets
* Strategy included development and launch of following centralized solutions:
* Content Management
* Staged Demographic Profile Builder
* Custom Tracking
* Preference-based/geo-targeted ad server
* Online Classified Ad Builder
* Real Estate Solution
* Preference-based eMail Marketing
* Spider-friendly Business Directory and "Popular Topics" engine
* Collected functional and business requirements from autonomous business units
* Composed technical specifications and marketing requirements documents
* Managed development team through discovery, development, release and maintenance phases of Swift Web products
* Achieved after-tax profitability, exceeding 2003 projections
* Managed third-party contributor and vendor relations -
Director, Web Products
Business 2.0
(Public Company; Internet industry)
1999 — 2001 (2 years )
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Director, Web Products
eCompany Now
(Internet industry)
1999 — 2001 (2 years )
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Director of Web Products
Time Warner
(Public Company; 10,001 or more employees; TWX; Online Media industry)
December 1999 — April 2001 (1 year 5 months)
* Defined and led implementation of all product specifications for ecompany.com
* Staffed operation, established technical infrastructure, launched site by deadline
* Online content management and publishing applications and processes
* Searchable index of current and archived editorial content
* Full directory of web resources organized by topic, including internal Client/Server Directory Management Application
* Integration of community applications such as chat and discussion boards
* Conception and creation of proprietary Talent Pool and What Works applications
* Member Registration application
* Conducted formal usability studies, reported on and revised product based upon results
* Established e-marketing strategy, which resulted in average of 22% growth in unique visitors/month over 6 months
* Defined revenue strategy for the site, which included interest-based and geographic targeting, sponsorship and transactional models -
International Project Manager, Production Manager
Infoseek Corporation
(Public Company; 201-500 employees; seek; Online Media industry)
July 1995 — December 1999 (4 years 6 months)
* Defined product specifications and coordinated installation of Infoseek search technology in foreign markets (Japan, Italy, Mexico, Portugal)
* Planned and managed the design and development of new services and applications for Infoseek's GO Network
* Hired and managed team of 9 web developers through the design, development and release phases of the GO Network Internet Portal product
* Developed browser-based applications that allowed Editors and Producers to publish, manage and archive editorial content for use on go.com
* Spearheaded publishing technology integration programs between Infoseek Corporation and then newly acquired Seattle division, Starwave Corporation -
Copywriter
Rose-Glenn Advertising and Public Relations
(Privately Held; 11-50 employees; Writing and Editing industry)
January 1993 — July 1995 (2 years 7 months)
Jason Aloia’s Education
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University of Nevada-Reno
1989 — 1993
Additional Information
Jason Aloia’s Websites:
Jason Aloia’s Interests:
screen writing, trail running, guitar
Jason Aloia’s Groups:
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Action & Sport Innovators -
Ex-Infoseek -
Internet Product Management Group
Jason Aloia’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
