Joseph Alfarero

Ad Traffic Manager at Demand Media

Greater Los Angeles Area

Current
  • Ad Traffic Manager at Demand Media
Past
  • Strategic Sales Manager at Move.com
  • Account Manager at Yahoo! Search Marketing
  • Account Executive at Internext Media Corp. (ABCSearch)
  • Account Executive (RentNet Division) at Homestore Inc.
Education
  • California State University-Northridge
Connections
65 connections
Industry
Online Media
Websites

Joseph Alfarero’s Summary

Online marketing and advertising professional with deep client relationship building abilities and strong sales background.

-Exclusively worked in online media from paid search, SEO, paid inclusion, fixed intergration sponsorships and display media.

-Extensive sales background in traditional mediums from print, retail and online.

-Worked in many different facets of verticles from education, finance, real estate, auto and entertainment.

-Created many successful advertising campaigns and deep knowledge of online metrics (CPM, CPA, CPC, CPL, eCPM, etc.).

Joseph Alfarero’s Specialties:

-Knowledge and understanding in using ad serving/reporting systems such as Dart, Atlas, Right Media, Mediavisor, Mediaplex, MS Sharepoint and Omniture.

-Experience in bid management tools and ad system use such as Yahoo Search Marketing, Google Ad Words and MS Ad Center.

-Familiarity and usage in XML, Javascript and HTML.


Joseph Alfarero’s Experience

  • Ad Traffic Manager

    Demand Media

    (Privately Held; 201-500 employees; Internet industry)

    March 2008Present (5 months)

    Demand MediaTM is a social media company that connects content creators and large audiences with advertisers through its network of vertical media web properties.

  • Strategic Sales Manager

    Move.com

    (Public Company; 501-1000 employees; MOVE; Online Media industry)

    April 2007January 2008 (10 months)

    • Strategically managed and optimized display media advertising.
    • Established strong relationships working closely with advertising agencies and direct clients.

  • Account Manager

    Yahoo! Search Marketing

    (Public Company; 10,001 or more employees; YHOO; Internet industry)

    December 2004March 2007 (2 years 4 months)

    • Responsible for expanding, managing and optimizing a portfolio of national accounts with campaign budgets totaling in excess of $1.2 - $1.6 million/mo.
    • Analyzed account performance by optimizing pricing strategy, client ROI goals, data reporting on current objectives and industry marketplace.

  • Account Executive

    Internext Media Corp. (ABCSearch)

    (Privately Held; 1-10 employees; Internet industry)

    March 2004November 2004 (9 months)

    • Successfully established new clients and maintained solid base of renewing customers for rich media advertising.
    • Aggressively recruited new distribution partners

  • Account Executive (RentNet Division)

    Homestore Inc.

    (Public Company; 501-1000 employees; HOMS; Online Media industry)

    May 2003January 2004 (9 months)

    • Developed successful marketing strategies to real estate companies through established online distributions.
    • Actively called on new business through in-house leads distribution and cold calling.


Joseph Alfarero’s Education

  • California State University-Northridge

    Communications, Marketing, 19952002

    Activities and Societies:
    Public Relations Student Services of America (PRSSA)

Additional Information

Joseph Alfarero’s Websites:

Joseph Alfarero’s Groups:

  •    Yahoo Alums member
  •    Online Advertising Professionals member
  •    Yahoo Employees and Alumni Group member

Joseph Alfarero’s Contact Settings

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  • getting back in touch

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