Ad Traffic Manager at Demand Media
Greater Los Angeles Area
- Current
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- Ad Traffic Manager at Demand Media
- Past
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- Strategic Sales Manager at Move.com
- Account Manager at Yahoo! Search Marketing
- Account Executive at Internext Media Corp. (ABCSearch)
- Account Executive (RentNet Division) at Homestore Inc.
- Education
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- California State University-Northridge
- Connections
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65
connections
- Industry
- Online Media
- Websites
Joseph Alfarero’s Summary
Online marketing and advertising professional with deep client relationship building abilities and strong sales background.
-Exclusively worked in online media from paid search, SEO, paid inclusion, fixed intergration sponsorships and display media.
-Extensive sales background in traditional mediums from print, retail and online.
-Worked in many different facets of verticles from education, finance, real estate, auto and entertainment.
-Created many successful advertising campaigns and deep knowledge of online metrics (CPM, CPA, CPC, CPL, eCPM, etc.).
Joseph Alfarero’s Specialties:
-Knowledge and understanding in using ad serving/reporting systems such as Dart, Atlas, Right Media, Mediavisor, Mediaplex, MS Sharepoint and Omniture.
-Experience in bid management tools and ad system use such as Yahoo Search Marketing, Google Ad Words and MS Ad Center.
-Familiarity and usage in XML, Javascript and HTML.
Joseph Alfarero’s Experience
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Ad Traffic Manager
Demand Media
(Privately Held; 201-500 employees; Internet industry)
March 2008 — Present (5 months)
Demand MediaTM is a social media company that connects content creators and large audiences with advertisers through its network of vertical media web properties.
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Strategic Sales Manager
Move.com
(Public Company; 501-1000 employees; MOVE; Online Media industry)
April 2007 — January 2008 (10 months)
• Strategically managed and optimized display media advertising.
• Established strong relationships working closely with advertising agencies and direct clients. -
Account Manager
Yahoo! Search Marketing
(Public Company; 10,001 or more employees; YHOO; Internet industry)
December 2004 — March 2007 (2 years 4 months)
• Responsible for expanding, managing and optimizing a portfolio of national accounts with campaign budgets totaling in excess of $1.2 - $1.6 million/mo.
• Analyzed account performance by optimizing pricing strategy, client ROI goals, data reporting on current objectives and industry marketplace. -
Account Executive
Internext Media Corp. (ABCSearch)
(Privately Held; 1-10 employees; Internet industry)
March 2004 — November 2004 (9 months)
• Successfully established new clients and maintained solid base of renewing customers for rich media advertising.
• Aggressively recruited new distribution partners -
Account Executive (RentNet Division)
Homestore Inc.
(Public Company; 501-1000 employees; HOMS; Online Media industry)
May 2003 — January 2004 (9 months)
• Developed successful marketing strategies to real estate companies through established online distributions.
• Actively called on new business through in-house leads distribution and cold calling.
Joseph Alfarero’s Education
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California State University-Northridge
Communications, Marketing, 1995 — 2002
- Activities and Societies:
- Public Relations Student Services of America (PRSSA)
Additional Information
Joseph Alfarero’s Websites:
Joseph Alfarero’s Groups:
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Yahoo Alums member -
Online Advertising Professionals member -
Yahoo Employees and Alumni Group member
Joseph Alfarero’s Contact Settings
Interested In:
- getting back in touch
