Jake McKee

Current

Founder & Chief Ant Wrangler at Ant's Eye View

Past

Lead Samurai at Big in Japan
Director, Consumer Experience Strategy at Slingshot, LLC
Global Community Relations Specialist at LEGO Company

Director of Internet Integration at NVision Design (acquired by Vectrix)
Head of Online Development at i.con interactive

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2 more...

Education

Oklahoma State University

Recommended

29 people have recommended Jake

Connections

476 connections

Industry

Marketing and Advertising

Websites

Jake McKee’s Summary

Jake McKee is an evangelist for online and offline community building, social media, and customer-company interaction. He has been working with online communities, fan groups, and consumer groups since the early days of the Internet, and has a rich background in Web development, community management, business strategy, and product development.

Jake is the Chief Ant Wrangler and Principal Strategist at Ant's Eye View, a Dallas-based social media consultancy. In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.

For more info about Jake, check out Jake's blog at: www.communityguy.com, or Ants Eye View at: www.antseyeview.com.

Jake McKee’s Specialties:

community development, social networks, marketing, branding, non-traditional marketing, web development

Jake McKee’s Experience

Founder & Chief Ant Wrangler

Ant's Eye View

(Privately Held; 1-10 employees; Marketing and Advertising industry)

July 2007 — Present (1 year 1 month)

Oversee all company activities related to strategy development, social media training, and lead generation.
Lead Samurai

Big in Japan

(Privately Held; 1-10 employees; Marketing and Advertising industry)

July 2006 — July 2007 (1 year 1 month)

Oversee all daily activities, including process development, strategy consulting, Web tool creation, and client relations.
Director, Consumer Experience Strategy

Slingshot, LLC

(Privately Held; 51-200 employees; Marketing and Advertising industry)

February 2006 — July 2006 (6 months)

Responsible for overseeing all Consumer Interaction Strategy (especially as relates to social media implementations)

Oversaw usability, Information Architecture efforts.

Developed models for brand-to-consumer and consumer-to-brand interaction for clients such as Dr Pepper, Brown-Forman, the LAPD, Greyhound Bus Lines, and ConocoPhilips.

Worked with brand clients on topics such as pre- vs. post-moderation, blog writing training, and community/consumer interaction.
Global Community Relations Specialist

LEGO Company

(Marketing and Advertising industry)

October 2000 — February 2006 (5 years 5 months)

Senior level community evangelist and strategist, performing duties in community relations strategy,non-traditional marketing, leadership, business development, product development and Web content development. Created and implemented LEGO community strategy and maintained a relationship with the LEGO Group’s most loyal customer base; worked with colleagues to fully understand and market with that customer base.

Corporate Blog:
http://www.bricksonthebrain.com/blog/
Director of Internet Integration

NVision Design (acquired by Vectrix)

(Privately Held; 11-50 employees; Internet industry)

October 1998 — October 2000 (2 years 1 month)

Responsible for overseeing all Web development integration work - taking graphic design elements and tech code elements and turning it into a user experience, as well as overseeing usability testing and information architecture.

Responsible for a team of up to 14.
Head of Online Development

i.con interactive

(Privately Held; 11-50 employees; Internet industry)

December 1996 — October 1998 (1 year 11 months)

Helped to transition the company from a small, five person shop to a multi-million dollar multimedia development and
strategy firm, which was later acquired by Luminant Worldwide. Led all Web development activities for the company, including usability, strategy, QA, implementation, and sales support. Integral part of a development team that created the first Dallas Stars Web site, 2 seasons of the Texas Rangers site, and 2 seasons of the Texas Motor Speedway site.