
Photography Publishing
Orange County, California Area

Photography Publishing
Orange County, California Area
An accomplished photography and publishing professional in all aspects of the field with twenty years of experience marketing and licensing rights-managed images, running stock agencies, editing collections, acquiring, directing and authoring high-profile book projects, creating and launching Web-based businesses, and producing and promoting nationally recognized images, publications and films.
Promotions for photographers, agencies, authors and related groups!
(Publishing industry)
July 2005 — Present (4 years 5 months)
Photography production for assignments, promotional campaigns, documentary films and illustrated books from the proposal stage through manufacturing/post-production and to the final marketing and sales phases. Individualized programs for new and established photographers, agencies and creatives providing innovative guidance on every aspect of the visual industry, from one-time portfolio consultations to brand reinvention, representation and project promotion.
Additional currently held positions:
NewsPlink: Photo Editor
Kboom Creative: Director of Visual Communications, Senior Producer of Photography & Visual Messaging
(Privately Held; 10,001 or more employees; Photography industry)
August 2001 — July 2005 (4 years )
Launched and promoted a professional online photography agency to editorial, corporate, and advertising clients in North America while expanding sales and customer base. Introduced a campaign to identify, create, and market syndication packages resulting in increased utilization of companys cartography, editorial, and photography divisions. In final year, increased revenue more than 85 percent over previous year. Noteworthy contributions include landing major distribution partnership and licensing agreements with Getty Images, New York Times Digital, AOL, Yahoo, Hilton Hotels, and Allposters.
(Privately Held; 51-200 employees; Online Media industry)
1999 — 2000 (1 year )
As part of the founding three-person team, built from startup a B-to-C financial services and information Web site for women that launched in less than six months, conceiving original site layout, navigation, content, setup, and design. Implemented over 30 site modules such as lending, insurance, debt management, investing centers, experts on call, advice columnist, discussion groups, daily financial news, quizzes, polls, and feature articles. Devised an innovative online site visitor workbook that allowed content such as articles, calculators, and financial profiles to be saved in a personalized location. Produced, wrote, and designed an offline financial organizer as a companion piece to the online workbook for both promotional and revenue-generating use.
(Public Company; 5001-10,000 employees; Online Media industry)
1996 — 1997 (1 year )
Developed and launched effective and innovative online marketing Web sites to rollout and promote new books by authors Tom Clancy and Stephen King, increasing site stickiness with the Dark Tower IV: Wizard and Glass trivia game, exclusive screensaver, and sweepstakes, and the Politika exclusive online game that allowed readers to enter Clancys world and encouraged repeat site visits with online prizes.
(Public Company; 10,001 or more employees; Publishing industry)
1994 — 1996 (2 years )
Successfully produced and edited celebrity and event-related large format photography books by heading matrix teams of authors, photographers, designers, packagers, copyeditors, and printers. Unified marketing copy, sales collaterals, and backgrounders to position and promote the books, expanding exposure in the media and at distribution channels. Negotiated publishing contracts and originated proposals, outlines, budgets, profit-and-loss analysis, production schedules, licensing agreements, and status reports that resulted in increased productivity and cost savings.
The Author’s Guild
American Society of Picture Professionals
Picture Licensing Universal System (PLUS) Advisory Council Participant
Canon Professional Services Member
Photographs represented by Danita Delimont Agency