
Chief Executive Officer at SAMAA TV
Pakistan

Chief Executive Officer at SAMAA TV
Pakistan
Strategic Communications, Content and Programming Analysis for Electronic Media, Government Liaison, Head Hunting and Human Resource Manangement, Public Relations, Management and Strategic Alliances, Project Managment, Non-Profits, Competitive Media Industry Analysis, Innovation Journalism, Communication on The Global Competitiveness Index of the World Economic Forum
(Research industry)
April 2009 — Present (9 months)
Advising on the advancement of the VINNOVA-Stanford Center of Innovation Journalism on Journalism and Media in Pakistan.
The VINNOVA Stanford Research Center of Innovation Journalism was founded in January 2009 by H-STAR institute (Human-Sciences Advanced Research institute) of Stanford University and VINNOVA (the Swedish Governmental Agency for Innovation Systems).
This new research center at Stanford pursues human-sciences and technology research in areas that will impact and promote the development of innovation journalism, i.e. journalistic coverage of innovation processes and ecosystems. This involves looking at how journalism influences innovation, how innovation influences journalism, and the ability of journalism to recognize and cover innovation. It is building a network of researchers in innovation journalism by hosting visiting scholars from Sweden and inviting researchers from other countries to join.
The new center has taken over the operation of the Stanford-based Innovation Journalism Fellowship Program, the world's first fellowship program in innovation journalism, which was initiated by VINNOVA in 2003 and has been located at Stanford since 2004. Each year selected journalists participate in workshops and conferences at Stanford and collaborate with newsrooms across the U.S. in covering innovation. The program has so far hosted journalists from Sweden, Finland, and Pakistan, with support from several sources.
VINNOVA is providing the initial funding of the center; additional sponsors will be sought to continue and expand the Center's activities.
(Public Company; CNBC; Broadcast Media industry)
March 2009 — Present (10 months)
Advising the President CNBC Pakistan on Corporate Matters and Strategic Communications and Planning.
CNBC is the world leader in business news and information, breaking the major stories of the day and providing viewers the world over with insight, detailed analysis and real-time access to market data as well as minute to minute indispensable business information and interviews with business leaders.
CNBC was launched by NBC Universal in the US in 1989. The channel quickly rose to market leadership in television business news when the new cable network broke ground as the first to broadcast directly from the floor of the New York Stock Exchange.
Since then, CNBC has expanded globally, and with its successful services in Europe, Middle East, Australia, USA and Asia, the channel is the first port of call for the worldwide business and financial picture.
CNBC Pakistan:
Owned by Vision Network Television Limited, a Pakistani Company, CNBC Pakistan has access to the global CNBC network. While broadcasting with state-of-the-art studios and production facilities from Karachi, Lahore and Islamabad, CNBC Pakistan transmits live programming in both Urdu and English from a Pakistani perspective 24 hours a day, 7 days a week. The channel is already poised as the most important media outlet in Pakistan for the economic sector, reflecting the sustained growth and opportunities in the nation’s financial markets.
CNBC Pakistan is a notable addition to the Pakistani media landscape, utilizing the global resources of the CNBC network, delivering continuous flow of relevant engaging news from all of the Pakistani markets and from business centers around the world. Broadcasting according to the highest international news gathering and reporting standards, investing heavily in the Human Resource area to bring the best and the most talented Pakistanis to the channel.
(Privately Held; Broadcast Media industry)
August 2008 — Present (1 year 5 months)
SAMAA is the first private satellite news channel providing live transmission simultaneously from Karachi, Lahore, Islamabad, Quetta and Peshawar and Dubai. The channel is launched under the banner of Jaag Broadcasting Systems (Pvt) Ltd.
SAMAA presents up-to-the-minute news bulletin, incisive political analysis, programs for women, youth and children besides entertainment shows including sports, film and music.
Initiatives by SAMAA TV after joining as the Chief Executive Officer:
HEALTH INITIATIVES THROUGH MEDIA:
Won the Awards on:
Asian CSR Excellence Award 2009: Concern for Health
Asia-Pacific Child Rights Award 2009 by ABU, CASBAA & UNICEF: Walk Towards Hope
Special Award for Innovation in Health Journalism 2009 by Government of Pakistan
Certificate of Honour 2009 by UNICEF Pakistan
Award for Health Initiatives for Polio Eradication by World Health Organization, UNICEF and Ministry of Health 2008
EDUCATION INITIATIVES THROUGH MEDIA:
Initiated the First Media Scholarships with the Higher Education Commission of Pakistan. Started with 10 scholarships for 2 years Master Level Programmes in Mass Commission Studies in Pakistan. The Scholarships were increased to 20 the in phase 2.
CULTIVATING HOPE against EXTREMISM
The first national inter-university documentary compitition on the issues of extremism. Engaging more then 128 public and private sector universities, the project provides a unique oppurtunity to "Cultivate Hope"in more than 1 million students across Pakistan. The turnover of almost 250,000 students every 4th month enter/exit the academic circles in the country.
SOCIAL ENTREPRENEURSHIP INITIATIVES
CHILD DEVELOPMENT THROUGH MEDIA
SAMAA TV launched world's first Digital News Gathering System through WiMax technology in Q2 of 2009.
(Privately Held; 501-1000 employees; S&P; Market Research industry)
October 2005 — Present (4 years 3 months)
The Society of Industry Leaders is an international organization dedicated to bringing together authorities from all fields in a truly global network. The Society works to connect industry veterans and academia professionals with institutional investors. Providing industry insight on the Telecom, Media and Technology Sectors in Pakistan.
(Privately Held; 51-200 employees; Market Research industry)
January 2005 — Present (5 years )
The Council of Technology, Media & Telecommunications Services Advisors is a leading network of professionals in the Technology, Media & Telecommunication Business Services sector. The Council of Financial and Business Services Advisors is an international association of academic and industry thought leaders consulting for leading investment professionals worldwide. Council members collaborate with Gerson Lehrman Group's clients to discuss business issues and trends occurring within the Technology, Media and Telecommunication Services industry.
(Non-Profit Organization Management industry)
March 2008 — July 2008 (5 months)
The Competitiveness Support Fund is a joint initiative of the United States Agency for International Development (USAID) and Ministry of Finance, Government of Pakistan and working as an independent body on improving Pakistan's competitiveness worldwide. CSF is also the country partner institute of the World Economic Forum in Pakistan and strongly engaged in developing knowledge-based enterprise sectors and promoting sustained economic growth in Pakistan. Support for CSF is part of the $1.5 billion in aid that the U.S. Government is providing to Pakistan over five years to improve economic growth, education, health, and governance.
Worked closely to develop strategic alliances and communication models with/for:
- Creating a knowledge-based system for integrated communication strategy for an overall media development initiative on national level
- Local governance
- Decentralization
- Municipal finance and administration
- Local economic growth
- Public-private partnerships
- Municipal service development and implementation.
(Public Relations and Communications industry)
October 2003 — June 2008 (4 years 9 months)
Developing a network of media organizations for strategic communication for non-paid communication strategies.
Communication & Public Relations Consultant to the Privatisation Commission, Government of Pakistan.
Communication & Media Consultant to J. E. Austin Associates Inc. USA on Pakistan’s Initiative on Strategic Development and Competitiveness (PISDAC) for various SME sectors (December 2005 - April 2006)
Management Consultants for ATCO Frontec in Pakistan.
Developing the behavior change communications interactive modules strategy for the Healthcare sector w.r.t. AIDS in Pakistan and its soci-economic and political impact on the Poverty Alleviation Strategy.
Providing consultancies to the Pakistani media companies for their programming, marketing, distribution and human resource management requirements.
Building a behavior change communication strategic plan to address the Women and Child Health issues through an integrated media strategy for Print, Television and Radio.
(Public Relations and Communications industry)
March 2006 — March 2008 (2 years 1 month)
USAID's CSF was created in March 2006, in collaboration with Pakistan's Ministry of Finance. It works as a funding mechanism for pilot projects and innovative initiatives emanating from the SWOG strategies as well as other Pakistani industries. USAID has committed nearly $12 million with the Government of Pakistan contributing an additional $12 million. The fund provides technical assistance for economic and sectoral development. It also promotes business incubation and venture capital using GoP funding.
In January 2007, CSF published the first-ever State of Pakistan's Competitiveness 2007 Report. In addition, it is sponsoring the Stanford International Innovation Journalism Fellowship program through which four journalists enrolled in a four month program in economic and innovation journalism at Stanford University.
Worked on mapping the entire media industry in Pakistan for creating a knowledge-based initiative for building the overall capacity of the media and communication industry.
Mapped clusters and created initiatives for identifying relevent resources to create innovative models generate content on the identified clusters.
(Wireless industry)
June 2005 — April 2006 (11 months)
Developed the concept and feasibility of the project of MobileSync Pakistan
Hired and managing the core team for the project including technical, marketing and operations.
Successfully negotiated a JV with the largest media group in Pakistan for the project.
Developed two new revenue streams for the media group as a joint venture partner estimating to Rs. 850 million in 5 years.
Conceived and developed interactive solutions for television and radio companies through SMS2TV and MMS2TV.
(Non-Profit; 201-500 employees; Al-SHIFA TRUST; Non-Profit Organization Management industry)
June 2005 — December 2005 (7 months)
Al-Shifa Trust was established in 1985. It is a non-governmental, non-political, charitable organization. President of Pakistan is the ex-officio Patron-In-Chief of the trust .The board of trustees comprises of retired service men, businessmen, bureaucrats and professionals.
The aims and objectives of the trust are prevention and control of blindness by providing standard and sustainable eye care services which are accessible and affordable, human resource development through training of doctors, nurses and paramedics and to establish facilities for research in ophthalmology.
We are developing a unique devcomm solution for the Trust for mass awareness on blindness issues and fund raising.
(Public Company; 51-200 employees; TELEBIZ; Broadcast Media industry)
January 2005 — June 2005 (6 months)
Corporate level decision making.
Corporate restructuring for the future role of the organization with its principle company for the launch of Pakistans first licensed international business news channel CNBC PAKISTAN.
Strategic Planning and Policy formulation with implementation along with the management team.
Developing synergies and strategic alliances with diversified group of partners in the media and telecom sector to maintain the organizations position as the market leader.
Contributions made in the proposed electronic media communications and advertising policy announced by the Pakistan Electronic Media Regulatory Authority.
Editorial and Content Policy decision making. Looking after the Content Development Strategy and Code of Conduct of the programs with respect to the strategic partners.
Government relations especially with the regulatory authorities for media and telecom.
(Broadcast Media industry)
June 2003 — June 2005 (2 years 1 month)
Vision Network Television Limited (VNTV) is the holding company of Television Business Production Limited (TELEBIZ), VNTV acquired a 15 years licnese to operate an International Scale Satelitte Television Channel from Pakistan. VNTV has also signed an agreement with CNBC Asia Pacific to launch CNBC Pakistan.
CEO for the holding company of Telebiz and the first International branded business news channel CNBC PAKISTAN.
Interaction with the Pakistan Electronic Media Regulatory Authorities for the formulation of electronic media policy and regulations.
Developed the initial feasibility study of the channel along with programming and business news reporting policy and content integration with the prospective advertisers.
Successfully negotiated the negation of the royalty issues with PEMRA in the collective interest of the private satellite channels in Pakistan.
Secured the license to operate the first business satellite channel without any content restrictions.
Owned by Vision Network Television Limited, a Pakistani Company, CNBC Pakistan has access to the global CNBC network. While broadcasting with state-of-the-art studios and production facilities from Karachi, Lahore and Islamabad, CNBC Pakistan transmits live programming in both Urdu and English from a Pakistani perspective 24 hours a day, 7 days a week. The channel is already poised as the most important media outlet in Pakistan for the economic sector, reflecting the sustained growth and opportunities in the nation’s financial markets.
CNBC Pakistan is a notable addition to the Pakistani media landscape, utilizing the global resources of the CNBC network, delivering continuous flow of relevant engaging news from all of the Pakistani markets and from business centers around the world. Broadcasting according to the highest international news gathering and reporting standards, investing heavily in the Human Resource area to bring the best and the most talented Pakistanis to the channel.
(Public Company; 51-200 employees; TELEBIZ; Broadcast Media industry)
June 2004 — January 2005 (8 months)
(Public Company; 51-200 employees; TELEBIZ; Broadcast Media industry)
December 2002 — June 2004 (1 year 7 months)
Responsible for the management of the company.
Strategic Communication Analysis and Image Building Strategies for the blue chip companies.
Setting the direction of the company for vertical and horizontal growth in the regional media industry.
Strategic planning & development of the news gathering network for the content of business, economic and current affairs programming catering for the domestic and international television networks.
Looking after the strategic growth and positioning of the company in the media sector.
Designed and developed a comprehensive program on the development work in the country in collaboration with the NGO sector, donors and the respective community
Developed synergies and strategic alliances with diversified group of partners in the media and telecom sector to maintain the organizations position as the market leader.
Government relations with the regulatory authorities for media and telecom.
(Public Company; 51-200 employees; TELEBIZ; Broadcast Media industry)
February 2001 — December 2002 (1 year 11 months)
Responsible for the operations of the company.
Conducted annual assessments of performances for all the departments and subsidiaries
Implement the prerogatives and policy decisions of the CEO insofar as operation management function of the organization is concern and the policy function of the board of directors.
Planned, Negotiated and Supervised the first Pakistani Program for BBC World Question Time Pakistan.
Development, assessment and advise on the communication strategies for corporate clients, providing advice and consultation to achieve their strategic short and long term goals.
Coordination with International donor agencies for the development of various Corporate Videos and documentaries for the image building on various issues and topics.
(Privately Held; 51-200 employees; TELEBIZ; Broadcast Media industry)
December 1999 — February 2001 (1 year 3 months)
Developed the content policy for the business news programs, incorporating Technology and Innovation news in the weekly and daily bulletins, creating revenue streams resulting in 45% of the annual revenue increase.
Negotiated, developed and coordinated for 5 years, the Image Building Coordinator for PTCL.
Assisted in Strategic Communication for various IT and Telecom companies including the Ministry of IT & Telecom for their Image Building across the World.
Conceived, planned and implemented the first technology magazine show on any Pakistani Television, creating a revenue stream, which contributed 4% of the total company revenue.
Chief Coordinator for the Image Building of the merger and transformation of Small Business Finance Corporation and Regional Development Finance Corporation into the First Small and Medium Enterprise Bank of Pakistan (SME Bank Limited).
Government Relations
(Privately Held; 11-50 employees; CNEWS; Writing and Editing industry)
June 1998 — December 1999 (1 year 7 months)
Responsible for the Editorial Policy of the publication.
Responsible for the overall augmentation of the publication.
Responsible for the coordination with all the clients and to keep their interest in the publication.
Submission of a monthly progress report to the Publisher and the Editor-in-chief of the magazine, evaluating the progress, achievement and shortcomings of the magazine in all the business areas.
Interaction with the policy makers and the stakeholders to address the issues of Grey Markets in the IT sector in Pakistan.
Hiring & firing of employees in all the departments.
Coordination with all the Area Managers in all the branch offices
To meet high government officials in the public sector and business executives in the private sector related to Information Technology.
To set the policies of the magazine to play the role of a catalyst in the expansion of the information technology in Pakistan.
(Partnership; 1-10 employees; GAJ&A; Market Research industry)
February 1997 — November 1999 (2 years 10 months)
Research for the information required for the cases related to customs and excise issues.
Research sources include: the Internet, Encyclopedia Britannica, Pakistan Customs Tariff, Harmonized System Manual of World Customs Organization, Brussels (WCO)
Correspondences with various international and national organizations e.g. UNO, WCO, ILO, WTO and CBR, Islamabad by E-mail, Fax, Telephone or written correspondences.
Working independently under the direct supervision of the CEO.
(Public Relations and Communications industry)
January 1998 — June 1998 (6 months)
Editorial coverage and news gathering.
Promotion of the magazine in the southern region of Pakistan i.e. Karachi, Hyderabad and Sindh
Designing and implementation of strategic plans to expand the functioning of the magazine.
Introduction of the magazine in the concerned circles of the society:
business community, traders & merchants, institutions and governmental organizations, students, NGOs and IT professional.
Launching campaigns through various media means.
Submission of a monthly progress report to the head office in Islamabad, evaluating the progress, achievement and short comings of the organization in the designated area.
Recommending the future strategies & campaigns to increase the awareness of the organization
(Writing and Editing industry)
January 1997 — May 1998 (1 year 5 months)
Covered news on information technology, computers, reviews on new hardware and the new trends in the technology arena
(Program Development industry)
June 1990 — June 1994 (4 years 1 month)
Awareness and Advocacy about the importance of peace and harmony among the various classes and sectarian groups in the society.
Collection of funds and donations for different welfare purposes.
Communicate with various government departments for the eradication of mass poverty and illiteracy in the country.
Expansion of the organization in other cities.
(Non-Profit Organization Management industry)
May 1988 — January 1990 (1 year 9 months)
Responsible for the Public Relations and expansion of the organizations' membership.
Program on Negotiation , How to Deal with An Angry Public , 2008 — 2008
Bachelor of Arts , Economics, History of India and Pakistan, Islamic History , 1995 — 1997
SSC , Science , August 1988 — September 1989
Poetry, Social Work, Music, Reading
VINNOVA-Stanford Research of Innovation Journalism,
The Competitiveness Institute (TCI),
International Communication Association (IAMCR),
International Sociology Association (ISA),
International Association of Business Communicators (IABC),
Asian American Journalist Association (AAJA),
TELEBIZ,
Marketing Association of Pakistan,
Management Association of Pakistan,
National Association of Television Program Executives (NATPE),
International AIDS Economic Network (IAEN),
Asian CSR Excellence Award in Concern for Health 2009, Manila
Member International Jury Awards 2009, Association for International Broadcasters, London
Asian Child Rights Award 2009, ABU, CASBAA, UNICEF
National Award for Innovation in Health Journalism 2009
WHO/UNICEF Award 2008 for creating and launching the 1st ever Media Control Cell for Polio at SAMAA TV
UNICEF Award for Polio Eradication Initiatives in Pakistan 2008.