Bilal Jaffery

Bilal Jaffery

Worldwide Marketing Manager - Web, Social Media Strategy, Viral Marketing, SEO and e-Commerce at IBM

Toronto, Canada Area

Current
Past
  • Marketing Manager (e-Marketing and CMS) at DesiVibe Media
  • Marketing Coordinator at Epson Canada

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2 more...

Education
  • Sheridan College
  • University of Toronto
Recommended
Bilal has 14 recommendations 14 people have recommended Bilal
Connections
388 connections
Industry
Marketing and Advertising
Websites

Bilal Jaffery’s Summary

Strong Strategy and Marketing background as demonstrated by work at IBM, Tech Data, Microsoft, Epson, Rogers Wireless and DesiVibe Media in Marketing and Business Development. Special focus on Online Marketing, SEO, SEM and Web 2.0 Social Media marketing.

Currently leading the web/social media efforts for Lotus Software Group. Main focal point for SMB, IBM Smart Market Midsize marketing initiative. Part of the core team behind IBM's latest Lotus Knows campaign. Launched IBM's first C2B online jam, IdeaJam.

B2B, B2C & C2B Sales, Brand Positioning and Project management in SMB markets. (Wireless/Mobile, Hardware and Software).

Quoted in ComputerWorld, LinuxWorld, CIO, InfoWorld, LinuxToday, Windowsrelated.com, and various other IT magazines. ie, http://bit.ly/3dvP1S

Knowledge of upcoming technological trends and consultation experience. Regular speaker at University of Toronto's Technology mentorship program.

I've been involved with Web since the early 1990s, when I launched my first web portal that offered web services for a niche segment. I developed that portal into a 43,000 member strong community (back in 1996) and provided email services, online streaming media, file storage and 'community discussion'. The portal's mail services were offered by my partner firm at that time, Outblaze, now IBM (2009). The portal was featured in various magazines and TV shows.

My first experience with online media was back in 1987 with BBS systems (PCBoard, WildCat, FIDONET).

Editor at Lotus Journal.com

I also sit on the boards of Jobtec, MarketingMinds and my previous employer, DesiVibe.ca as well. Along with web, my other passion is my co-founded non-for-profit charity project, Our Foundation, with the deeply held and shared belief that we all are capable of giving back to our communities, not only financially, but also through our time and talents. We support registered non-profit groups through donations and volunteering.

Bilal Jaffery’s Specialties:

Online marketing
Social Media Strategy and Execution
Social Media, Web 2.0,
Channel Distribution
Product Management
Business Development,
e Marketing, Communications and Corporate Strategies.

Bilal Jaffery’s Experience

  • Chief Technology Officer

    Trifecta Risk Management Solutions, Inc.

    (Privately Held; Insurance industry)

    November 2009 — Present (2 months)

    Overseeing Trifecta's corporate branding, messaging and web media strategy.

  • Worldwide Web Marketing Manager, Social Strategy, Viral Marketing, SEO and e-Commerce

    IBM

    (Public Company; IBM; Information Technology and Services industry)

    February 2008 — Present (1 year 11 months)

    Overseeing IBM's Workplace, Portal & Collaboration Products (WPLC) & Lotus social web marketing. Emphasis on Online Commerce, Leads Generation, Web 2.0 and Social Media. (Worldwide Management - Americas, Asia, Europe).

    Responsible for development, execution and implementation of online strategy for IBM Lotus Software to increase end user and business partner awareness, worldwide channel enablement and e-commerce.

    Specialization in Social Media, User Interface, functionality, SEO, SEM, Agency advertising and data analysis to drive campaigns.

    Leading the creation, development and placement of viral marketing and other web assets and spearhead social networking activities for Lotus brand worldwide.

    Leading IBM's Software Group Social Media Council's Educational, Social Media Innovation and Web Intelligence streams.

    IBM's BlueIQ Ambassador.

  • Web Marketing Manager - Lotus Foundations

    IBM

    (Public Company; IBM; Information Technology and Services industry)

    June 2008 — February 2009 (9 months)

    Web Marketing Manager for IBM's SMB Segment - Lotus Foundations. Responsible for the overall Web strategy for Lotus Foundations. (Design, Implementation, Content Management, Business Commerce Portal and Social Media).



    Enabled teams to utilize social media to connect with business partners to increase pipeline and improve support.

  • Business Development Manager

    IBM, Lotus Foundations

    (Public Company; IBM; Information Technology and Services industry)

    June 2007 — June 2008 (1 year 1 month)

    Business Development Manager at IBM Lotus Foundation. Specializing in Corporate Partnerships with IT Consulting firms in North American SMB market.

    Brand Management and placement of Linux based software OS platform against Microsoft's competing Small Business Server Solution.

    Management of corporate alliances and recruitment of SMB VARs all across North America. Corporate partners range from top manufacturer's such as Ricoh, Xerox and IBM Lotus Domino channels along with management of SMB VAR channel of over 2600 partners.

    Management of online marketing and search engine optimization manager at Net Integration Technologies.

    Consistently over-achieved targets and was named, Man of the Quarter January 2008 at IBM.

  • Microsoft Channel Accounts Marketing Manager

    TechData

    (Public Company; TECD; Information Technology and Services industry)

    April 2006 — June 2007 (1 year 3 months)

    Responsible for the attainment of marketing revenue and profit goals of assigned product lines through the successful design, sale and execution of different Microsoft campaigns.

    Responsible for team's attainment of revenue and profit goals of assigned vendors and product lines through the successful design, sale, execution and administration of marketing campaigns.

    Management of 40,000 SMB reseller accounts and increase run rate business. Specializing in Software licensing - Microsoft along with market intelligence activities on Symantec, Barracuda and Cisco platforms.

    Development of software licensing training material for Sales division to reduce response time delay and hence increased sales and improved accounts relationships.

  • Marketing Manager (e-Marketing and CMS)

    DesiVibe Media

    (Entertainment industry)

    January 2004 — August 2006 (2 years 8 months)

    Responsible for development of DesiVibe.ca Brand in the market.

    Lead the team responsible for designing website UI, promotional materials.

    Assisted in development of online marketing strategies and campaigns for DesiVibe Media and content directory portals.

    Negotiated marketing contracts with sponsors and executed tailored campaigns.

    Designing print ads and implementing an online marketing strategy based on extensive competitive analysis via AdWords and SEO for Google and source code optimization.

    Increased traffic ranking on Alexa.com visitor ratings by 450% in just 6 months.

    Launched the top most viewed online television in Canada. (DesiVibe.TV).

    Negotiated and closed marketing contract between DesiVibe and Universal Music studios.

  • Marketing Coordinator

    Epson Canada

    (Public Company; 10,001 or more employees; Computer Hardware industry)

    January 2003 — February 2005 (2 years 2 months)

    Responsible for marketing & brand management for the Epson print products.

    Promoted Epson brand & trained the staff at major national retailers.

    Conducted competitive analysis research studies to ensure strong Epson brand presence.

    Increased brand loyalty and return business by implementing customer level rebates and by offering custom sales incentives for individual retailers.

    Increased overall Epson’s sales during the Christmas season in GTA West region over the previous years by over 35%.

Bilal Jaffery’s Education

  • Sheridan College

    Digital Communication , IT Communications, Web 2.0, Design , 2004 — 2005

    Part of the specialist program at University of Toronto, utilizing the IT labs at Sheridan College Institute of Technology. Employing the theories learned in a practical environment at the Sheridan Labs.

  • University of Toronto

    H.BBA. Digital Enterprise Management (MIS) , Specialist Degree in IT, Communications and Business Management, Minor in Economics , 2000 — 2004

    (MIS) Management Information Systems Specialist program at University of Toronto, affiliated with Rotman School of Management.

    Management strategies for the Web 2.0.

    Activities and Societies:
    Mentor at University of Toronto's Business Mentorship Leadership Program
    Communications, Culture and Information Technology Club at University of Toronto
    PSA Student Association Member

Additional Information

Bilal Jaffery’s Websites:

Bilal Jaffery’s Interests:

management training, IT strategy development, business development, online marketing, search engine optimization, accounts management, web 2.0, communications, brand management

Bilal Jaffery’s Groups:

University of Toronto's CCIT Club.
BLMG 2006-2008 - University of Toronto

  •    The Greater IBM Connection: IBM's alumni program for past and present IBM employees
  •    University of Toronto Alumni (5,000+)
  •    Inbound Marketers - For Marketing Professionals
  •    Lotus Software Professionals
  •    Toronto
  •    Lotus Professionals (3500+ Members)
  •    Toronto Entrepreneur Alliance
  •    eMarketing Association Network
  •    IBM Lotus Software Employees
  •    IBM Lotus Enthusiasts
  •    Marketing 2.0 Technology (Over 3400+ Members)
  •    IBM co/ex workers independent group
  •    IBMers
  •    Certified Project, Program & Portfolio Managers
  •    Digital Marketing
  •    Toronto Digital Marketing Professionals
  •    Social Media Today
  •    Social Media Marketing
  •    The Tech Data Alumni Network
  •    Lotus Software Users Group
  •    Social Media Marketing Group
  •    Academy of Management Association
  •    Future Social Media
  •    CCIT Alumni and Friends
  •    IBM Lotus Foundations User Group
  •    The Lotusphere community
  •    Toronto Sales Professionals
  •    Lotus for Small Businesses
  •    Opposable Minds
  •    Canada Connects - Media and Technology Innovators thinking Globally
  •    BinaryTree - Migrate to Lotus
  •    Lotus in New Zealand and Australia
  •    IBM Cloud Computing
  •    Torontonians Only
  •    Lotus Knows

Bilal Jaffery’s Honors:

Led the University of Toronto’s PSA association for over 3 years, management of events, recruitment, sponsorships and fund raising. (2002-2005)

Active participant in University of Toronto’s CCIT student mentor program.

Guest Speaker at University of Toronto on Career Development - March 2008.

Bilal Jaffery’s Contact Settings

Interested In:

  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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