EVP Marketing at Prosper, Inc. - Lead Generation, Customer Acquisition, Conversion [LION]
Provo, Utah Area
EVP Marketing at Prosper, Inc. - Lead Generation, Customer Acquisition, Conversion [LION]
Provo, Utah Area
email:jkoylesn@jadekoyle.com
Experienced multi-channel online direct marketer with extensive background in email delivery, email publisher partnering, and CPA networks. Passionate about lead generation models that leverage multiple online channels and diverse lead culturing methods.
I lead the team responsible for creating, optimizing, and distributing the David Bach, John Cummuta, One Minute Entrepreneur, Robert Allen, Adam Mesh, and Prosper offers.
direct response, profitable lead generation, online campaign design, multi-channel online media strategy, email cpa channel, conversion funnel and best source analysis, email delivery, website design and development, merchant processing, customer service, business information systems, and strategic execution.
(Privately Held; Professional Training & Coaching industry)
July 2005 — Present (4 years 1 month)
Direct all efforts relating to lead generation for Prosper, Inc.’s sales force including market research, media placement, creative, and marketing related technology.
Media buying, ad optimization, conversion programs, optimization, affiliate marketing, ad network placements, email marketing, paid search and SEO, creative team management, P&L, Online Lead Generation, recruiting, executive committee
family, lds, scouting, dirt bikes, investing, technology, leadership, internet, marketing