Jacques Warren

Current

Owner at WAO Marketing inc.

Past

Senior Advisor, Web Intelligence at BELL CANADA
Director, Sales at nurun
Director, Corporate Marketing at FokusGroup

Sales Representatives at Point Net Communications
Founder, CEO at Galaad inc.

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Education

Yoshida Institute of Japanese Language
University of Montreal

Recommended

9 people have recommended Jacques

Connections

464 connections

Industry

Marketing and Advertising

Websites

Jacques Warren’s Summary

I have been involved in Internet Marketing for thirteen years, focusing solely on Web Analytics for the last seven. I truly believe that it is essential to get Web Analytics right in order to efficiently manage a Web site. I intend to spend the next professional years deepening the implementation of Web Analytics, and integrating Database Marketing in Web marketing.

I am also the co-author of the upcoming book: "Web Analytics : Mesurer le succès et maximiser la profitabilité de votre site Web"

Jacques Warren’s Specialties:

Web Intelligence, Web Analytics Consulting, WebTrends, eBusiness, Multivariate Testing, Attitudinal Analysis, Web Marketing

Jacques Warren’s Experience

Owner

WAO Marketing inc.

(Privately Held; Myself Only; Internet industry)

April 2007 — Present (2 years 8 months)

I am now in a position to assist you with your needs in Web Analytics: planning, implementation, outsourcing, analysis, and general consulting. I currently work Canada, the US, and Europe.

WAO stands for "Web Analytics & Optimization". I am interested in working with companies that are serious about getting the optimization process right, be they just beginning to grasp web analytics, or already advanced multi-database analytics organizations. Analytics are going to have profound impacts on marketing, and I honestly believe that those who don't address it now will compromise their future competitiveness.
Senior Advisor, Web Intelligence

BELL CANADA

(Public Company; 10,001 or more employees; Marketing and Advertising industry)

September 2002 — March 2007 (4 years 7 months)

Current area of interest:

Web Intelligence
Database Marketing
Knowledge Management
Product Development Management

Following several months of a mandate dedicated to launch a new Web analytics offering, I officially joined the company to pursue the development of the service and its commercialization. I support sales with seminars and conferences targeting big corporation ebusiness managers. I have analyzed and advised organizations such as: Agrireseau, Ministry of Health (Quebec), Hydro-Quebec, Jetsgo, Cirque du Soleil, Desjardins, Desjardins Groupe d'Assurances generales, Desjardins Securite financiere, Ministry of Agriculture (Quebec), Bombardier, and Merck Frosst Canada Ltd.
Director, Sales

nurun

(Public Company; 201-500 employees; Internet industry)

September 2001 — September 2002 (1 year 1 month)

I was in charge of presenting to prospective clients nurun's services, from strategy consulting and business intelligence analysis, to technical development and emarketing activities. I was also responsible for keeping and growing business relationships with major project clients such as RONA, SNC-Lavalin, Corporate Express Canada, IMS Health Canada, Future Electronics, and Cascades.
Director, Corporate Marketing

FokusGroup

(Privately Held; 11-50 employees; Internet industry)

September 2000 — September 2001 (1 year 1 month)

I was responsible for introducing the research, strategy, marketing, and Web production of the firm's services to a wide variety of clients. I have secured clients such as Cirque du Soleil, Quebec Bar Association, Bombardier, Ombrelle (L'Oreal Canada), Lombard Odier (Switzerland), and Astral Outdoor Media.
Sales Representatives

Point Net Communications

(Privately Held; 11-50 employees; Internet industry)

May 1999 — May 2000 (1 year 1 month)

In charge of systemizing the business development operations.
Web site projects and marketing of proprietary products.
Solicited and unsolicited representation (cold calls).

At Point Net Communication, I obtained the account of organisations such as: Loto-Qu�bec, Granby Zoo, Curateur Public du Qu�bec (Public Curator), Bell Actimedia, Ministry of Industry and Commerce (Gov. of Quebec), Penningtons Stores, and TDK and KDI in Japan.
Founder, CEO

Galaad inc.

(Partnership; 1-10 employees; Internet industry)

October 1996 — April 1999 (2 years 7 months)

Japanese Internet marketing campaigns of Tourisme Qu�bec (Ministry of Tourism), Tourisme Montr�al, Montr�al International, and the Ministry of International Relations (Gov. of Qu�bec). Those campaigns were based on a solid marketing approach in order to help those organizations concretely exchange with Japanese users.

Expertise in market, data collection and research, development and business relations in Japan.
Deep understanding of Internet search.
Rare expertise in Japanese Internet offering a high business development potential to corporations wishing to add the Internet to their market penetration strategy.