Jacquelyn Corbett Cyr, MBA

Current

• Chief Executive Officer at Espresso | Brand Infiltration

Past

• Self-Employed at Corbett Cyr Consulting
• Publisher at Claptrap / Hitched
• Founder and Editor at Velocity Magazine (Canada)

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Education

• University of Toronto
• University of Toronto - Rotman School of Management
• Dalhousie University

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Recommended

3 people have recommended Jacquelyn

Connections

250 connections

Industry

Marketing and Advertising

Jacquelyn Corbett Cyr, MBA’s Summary

Over a decade of marketing experience across both domestic and international markets. A delightful combination of creative, quantitative, strategic, and entrepreneurial leadership result in consistently exceptional performance on client business.

Industry focus in telecom, wireless, technology, publishing, and entertainment.

Jacquelyn Corbett Cyr, MBA’s Specialties:

Brand infiltration
Emerging media marketing
Social marketing
Mobile marketing
Grassroots marketing
Interactive marketing
Promotional marketing
Experiential marketing
Sponsorship marketing
Cause marketing
Direct marketing
B2B marketing

Jacquelyn Corbett Cyr, MBA’s Experience

• Chief Executive Officer

  Espresso | Brand Infiltration

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  July 2004 — Present (5 years 1 month)

  Agency management, vision, development, and strategic client service. Offices in Toronto and Bridgetown. Worked as account director, group account director, and chief operating officer previous to current role. (Formerly RetailCom, rebranded in 2008.)

• Self-Employed

  Corbett Cyr Consulting

  (Partnership; 1-10 employees; Marketing and Advertising industry)

  January 2002 — December 2004 (3 years)

  Independent consultant specializing in marketing, branding, interactive, advertising, and communications projects.

• Publisher

  Claptrap / Hitched

  (Publishing industry)

  November 1999 — July 2004 (4 years 9 months)

  Founded two online entertainment websites directed at women. Obtained advertising partnerships for each product with large international networks.

• Founder and Editor

  Velocity Magazine (Canada)

  (Privately Held; 11-50 employees; Publishing industry)

  February 1998 — November 1999 (1 year 10 months)

  Founded monthly arts and entertainment publication. Sold to national publisher in 1999.

Jacquelyn Corbett Cyr, MBA’s Education

• University of Toronto

  PhD Student , Faculty of Information , 2008 — 2012 (expected)

  Specialization around emerging media, particularly focusing on social technologies, social network analysis, and natural versus branded word-of-mouse.

• University of Toronto - Rotman School of Management

  MBA , Strategy, Marketing , 2008

  Studied International Business on exchange at European Business School (Germany) during 2007 summer semester.

• Dalhousie University

  BSc , Economics

  Dean's List.

Additional Information

Jacquelyn Corbett Cyr, MBA’s Groups:

Canadian Youth Business Foundation Mentor
Word of Mouth Marketing Association Member
Digital Signage Association Advisory Board - Executive VP Representing Agencies and Brands
White Ribbon Campaign Volunteer

•    Rotman MBAs (University of Toronto)
•    Rotman Alumni Network
•    MobileMonday Toronto
•    University of Toronto Alumni (4,000+)
•    Design Thinking
•    Dalhousie University Alumni
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Mobile Marketing & Advertising
•    Toronto Digital Marketing Professionals
•    New Media, Social Media, and Social Networking Participants
•    Canadian Interactive Experts
•    Tweeple
•    Digital Signage Association
•    Rotman School of Management Group - Students/Alum's
•    Self-Service & Kiosk Association
•    Five Years of Great Text Celebration - May 15, 2008
•    Girl Geek Dinners
•    twitter innovators Innovation & Creativity Network of Tweeters
•    Building Walls of Wisdom
•    Third Tuesday

Jacquelyn Corbett Cyr, MBA’s Honors:

Marketing Agencies Association Worldwide Globes Award - Bronze (2008)
Canadian Agencies Practicing Marketing Activation Promo! Award - Bronze (2008)
Canadian College and University Entrepreneur of the Year (2004)
Progress Magazine Icons and Innovators (2004) Cover Girl - "The Multitasker"
Atlantic Canada Opportunities Agency Innovator of the Year Finalist (2000)

Oh, and amazing at life.

No. Really.

Jacquelyn Corbett Cyr, MBA’s Contact Settings

Interested In:

• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch