Account Manager, Technology at Edelman
United Kingdom
Account Manager, Technology at Edelman
United Kingdom
Highly-effective marketing communications/ PR professional with extensive strategic marketing and digital media experience with innovative and fast-paced entrepreneurial business environments in the US and across EMEA. Demonstrable experience in enterprise software; database, automation and data loss prevention solutions for the financial services risk and compliance markets, retail, consumer technology, entertainment and telecommunications.
Proven track record the development, management and execution of highly effective strategic marketing plans; campaign planning, management, lead tracking and analysis; lead-generation and demand creation; event planning, pre-post event marketing, management and logistics; public relations; marcomms and other relevant marketing disciplines.
(Privately Held; Public Relations and Communications industry)
July 2009 — Present (6 months)
(Self-Employed; Marketing and Advertising industry)
November 2008 — July 2009 (9 months)
Develop, project manage and execute strategic marketing projects working in close partnership with clients across multiple sectors based in the Southwest - Bristol, Bath, Devon and Cornwall - and London. Account manage all clients providing consulting, planning and execution services for both contract and project-based freelance work.
(Public Company; Information Technology and Services industry)
October 2007 — October 2008 (1 year 1 month)
Responsible for the management and execution of strategic marketing plan to support global CRM software solution targeted to retail, gaming and financial services sectors. • Led 4-person EMEA Marketing team in direct and digital marketing activities; accountable for planning, budget, ROI, and campaign analysis. This was a 12-month Maternity cover contract.
(Public Company; OXIG; Nanotechnology industry)
May 2007 — October 2007 (6 months)
Introduced and supported marketing activity plan for Plasma Technology divisions’ US, APEC, and EMEA regions in close collaboration with key internal stakeholders. Developed digital channel with oversight for content and information architecture of the corporate website; SEO, PPC and digital viral marketing. This was a 6-month contract position with the hi-technology organisation.
(Privately Held; Computer Software industry)
February 2006 — March 2007 (1 year 2 months)
Developed and executed marcomms programmes for US and EMEA, reporting to VP of Global Marketing; fast-paced VC-funded enterprise software start-up targeting financial services and compliance sectors with data loss prevention and automation solutions. Responsible for execution and management of all campaign and lead-generation strategies as part of wider strategic marketing plan; demand creation and event planning (pre-post event marketing for customer and industry events, webinars) and accountable for oversight of all marketing collateral including corporate website and customer extranet.
(Marketing and Advertising industry)
March 2004 — February 2006 (2 years )
Managed all strategic marketing and events activity for New York office of expanding London-based enterprise software start-up targeting global financial services sector. Responsible for development, management and execution of strategic marketing plans in US, dual reporting to US Sales Manager and Head of Global Marketing based in London; assisted with UK marketing campaigns and events.
(Marketing and Advertising industry)
April 2003 — January 2004 (10 months)
Assisted in execution of strategic marketing plan and events activity, reporting to VP of Marketing; fast-paced enterprise software start-up targeting financial services sector. Launched and coordinated thought-leadership events programme targeting banks and brokerage firms; managed budget, planning, logistics, and marketing. Also, wrote, designed and maintained oversight for sales collateral.
BA , English Rhetoric, Sociology , 2000 — 2002
English Rhetoric is a journalism programme at Binghamton University, focusing on writing and editing techniques and methodologies. Specialism within Sociology: economic sociology.
N/A , Liberal Arts and Sciences , 1998 — 1999
Early Admissions Honors Program, transferred to Binghamton University, State University of New York to complete BA degree.
New technology & gagets, change management and organisational theory, new innovations in lifecycle marketing. On a more personal note; travel, food and a deep understanding of the consumer retail experience (i.e. shopping)
Direct Marketing Association, Institute for Direct Marketing