Marketing / Social Media Strategy
Montreal, Canada Area
Marketing / Social Media Strategy
Montreal, Canada Area
With a 10-year experience in building marketing initiatives for various clients in different industries, I consult with businesses of all sizes to market their products and services -- with a focus on social media and microblogging. I help my clients use web 2.0 tools and the social web to build long-term relationships with their customers as well as build their own reputation/influence on the Web.
Social media business strategy, online reputation management, community management and customer engagement, content development, blogging and microblogging, brand development, integrated marketing, business requirements and analysis, content development, information architecture, wireframes, web marketing, online advertising and promotions, creative and art direction.
(Privately Held; Internet industry)
September 2008 — Present (1 year 3 months)
I consult with businesses and individuals who want to understand social media and learn how to use the right tools to grow their personal branding and their influence on the Web.
(Internet industry)
December 2007 — August 2008 (9 months)
Managed the development and delivery of large-scale projects. Clients included: Bell Canada, Bell Interactive, Bell Canferencing Solutions, Bell Mobility, Montreal Stock Exchange (TSX), CED, DOMTAR, Van Houtte.
(Marketing and Advertising industry)
January 2007 — December 2007 (1 year )
(Privately Held; 11-50 employees; Marketing and Advertising industry)
June 2005 — December 2006 (1 year 7 months)
Initiated and led the creative strategy and development of interactive projects for the agency's key clients: Abebooks, Atrion, Procter & Gamble (Always, Beinggirl, Cover Girl, Herbale Essences, Olay, Old Spice, Pantene, Secret, Tampax), La Senza, Lavalife, Telus.
(Media Production industry)
February 2005 — April 2005 (3 months)
Mandate to define and organise the content of Virtual Canada, a 3D world in which one can choose an avatar and travel, explore and learn. This application premiered as an element of the Canada Pavilion at EXPO 2005 in Aichi, Japan.
(Public Company; 1001-5000 employees; Media Production industry)
March 2003 — December 2004 (1 year 10 months)
Developed the content for the Canada Pavilion at EXPO 2005 in Aichi, Japan and the This is Canada! Exhibit at the Cité des sciences in Paris, France.
(Public Company; 201-500 employees; Marketing and Advertising industry)
January 1999 — December 2004 (6 years )
Integrated marketing experience: advertising, promotions, direct marketing, event management, brand strategy, positionning, public relations. Main clients: Attraction Canada, The Government of Canada, Canadian Heritage, Canada Foreign Affairs, Molson, Le Lait, La Ronde/Six Flags, Honda Canada.
Acquired an expertise in cultural and travel marketing.
Graduate Certificate , eBusiness , 2008 — 2009
Bachelor of Commerce , Marketing , 1998 — 2004
Social Media Marketing, Travel Marketing, Mobile Technology Travel, Mountain Hiking, Art History, Photography