Jacob Wolfsheimer

Jacob Wolfsheimer

Digital Strategist | Senior Project Manager | Analytics and Marketing Professional

Location
Washington D.C. Metro Area
Industry
Internet

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Jacob Wolfsheimer's Overview

Current
Past
  • Owner, Online Marketing Consultant at MavenGlobe
  • Search Engine Marketing and Social Media Manager at Serengeti Communications
  • Owner, Web Producer at MavenGlobe
Education
Connections

312 connections

Websites

Jacob Wolfsheimer's Summary

Online marketer with experience in developing and maintaining organic and paid search initiatives, and social media marketing. Developing websites, including design and content writing for over 10 years.

Progressive responsibility in business development and integrated marketing strategy.

Specialties

Search Engine Optimization (SEO), Search Engine Marketing (SEM - PPC), Social Media Marketing, Reputation Management, Integrated Marketing Strategy, Online Growth Solutions, Business Development

Jacob Wolfsheimer's Experience

International Marketing

The Motley Fool

Privately Held; 201-500 employees; Online Media industry

2014Present (less than a year)

Senior Account Strategist and Online Marketing Manager

Interactive Strategies

Privately Held; 11-50 employees; Internet industry

20112014 (3 years)

Conducting duties of Marketing Strategist, Account/Project Manager, and Online Marketing Manager for this interactive agency.

Client work includes World Wildlife Fund, Concentric Cloud Solutions, and National Association of Home Builders Resource Center.

Interactive Project Manager, Search Engine Marketing Manager

Rock Creek Strategic Marketing

Privately Held; 51-200 employees; Marketing and Advertising industry

May 2008July 2011 (3 years 3 months)

Led projects in web design and development, print production, video, and marketing.

Managed full usability testing process including development of information architecture, wireframes, technical specifications, and usability testing plans; coordinated testing procedures, screen recording, and web analytics analysis.

Managed ad and media buying planning, negotiation, placement, and administration of over $100,000.

Created and managed web marketing strategies and campaigns across dozens of private sector and government agency websites, including search engine optimization (SEO), pay-per-click (PPC), reputation management, email marketing, Facebook marketing and custom page creation, iPhone application promotion, widget and video marketing, and social bookmarking; achieved 238% increase in qualified leads through SEO.

Prepared regular and on-demand analytics analysis reports with data from clients, analytics vendors, and PPC engines, including log files, WebTrends, Urchin, Google Analytics, Google AdWords, Yahoo Marketing Solutions, and Microsoft AdCenter.

Spearheaded Section 508 compliance testing and managed or coordinated completion of Section 508 compliance for multiple government agency website launches.

Project Manager

TIG Global

Privately Held; 51-200 employees; Marketing and Advertising industry

20112011 (less than a year)

Managed nearly three dozen web development projects for major hotel brands, including Hilton, Waldorf Astoria, Best Western, and Kimpton properties.

Developed and coordinated information architecture (IA) deliverables (including sitemaps and user flows) and conducted QA process on desktop, smartphone, and tablet versions of websites.

Determined project scope, compiled estimates, and established budgets with associated level of effort for the development of CMS-driven websites and database integration with a proprietary CRM system.

Managed client relationships and expectations by education via the production and delivery of presentations to clients throughout the web development lifecycle.

Owner, Online Marketing Consultant

MavenGlobe

20112011 (less than a year)

Freelance online marketing consulting for startup and small businesses. Conduct website audits, and develop and implement online marketing strategies. Clients include Monica Seeger Group, PowerSpeaking, Inc., and Fintel Communications.

Developed and managed four Twitter profiles (one with over 1600 followers, one with over 800 followers.)

Search Engine Marketing and Social Media Manager

Serengeti Communications

Privately Held; 11-50 employees; Marketing and Advertising industry

January 2007May 2008 (1 year 5 months)

Managing multiple clients paid search campaigns on Google, Yahoo, and MSN pay per click advertising programs. Designing and implementing social media marketing strategies, including content writing, posting, and monitoring. Generating weekly, monthly, quarterly, and on-demand reports of performance based on PPC and analytics packages. Making recommendations on client sites for search engine optimization. Evaluating negative consumer generated media for search engine visibility and impact.

Owner, Web Producer

MavenGlobe

April 2000January 2007 (6 years 10 months)

Monetized several weblogs with search engine optimization, CPC and CPM advertisements.

Managed advertising budgets on Microsoft AdCenter, Yahoo! Search Marketing, Google Adwords, and MIVA Ad Center.

Freelance website producer completing website design and development of forums, blogs, and websites for small business clients and individuals, beginning with Brandeis University student groups and the Department of Sociology.

Designed, implemented, and organized one of world’s first and largest teen advice websites. Managed team of volunteers to respond to teenager’s questions from sex and dating to family relations. Implemented all marketing and search engine optimization efforts to monetize a free website to cover hosting and overhead costs.

Jacob Wolfsheimer's Skills & Expertise

  1. Online Marketing
  2. Web Analytics
  3. Web Project Management
  4. Social Media Marketing
  5. PPC
  6. SEM
  7. Reputation Management
  8. Google Analytics
  9. Google Adwords
  10. SEO
  11. SMO
  12. Online Advertising
  13. Digital Marketing
  14. Content Strategy
  15. Digital Strategy
  16. Social Media
  17. Link Building
  18. Content Marketing
  19. Interactive Marketing
  20. Social Media Monitoring
  21. Marketing Strategy
  22. Conversion Optimization
  23. User Experience
  24. Information Architecture
  25. Web Content Management
  26. Email Marketing
  27. Web Development
  28. Web Design
  29. Blogging
  30. Analytics
  31. Advertising
  32. Web Marketing
  33. Integrated Marketing
  34. Usability
  35. CMS
  36. Digital Media
  37. Content Management
  38. CRM
  39. Organic Search

View All (39) Skills View Fewer Skills

Jacob Wolfsheimer's Education

Syracuse University College of Law

J.D., Law

20032006

Elected, Syracuse University Science and Technology Law Reporter, Form and Accuracy Editor
Elected, Disability Law Society, Executive Board Member
Elected, Phi Alpha Delta Law Fraternity, Community Service Chair
Selected, American Bar Association National Criminal Justice Trial Advocacy Competition
Selected, National Telecommunications Moot Court Competition
Selected, Student Mentor Program, to First Years

Brandeis University

B.A., Sociology, Politics, and Minor in Internet Studies

19992003

Elected, Brandeis University Hillel Theater Group, President
Actor, Ten Productions including Musicals, Drama, Improvisation Comedy
Webmaster, Brandeis University Department of Sociology
Webmaster, Brandeis University Justice Online
Webmaster, Brandeis University Hillel
Webmaster, Brandeis University Hillel Theater Group
Webmaster, Brandeis University Democrats

Activities and Societies: Brandeis University Mock Trial Association

Winston Churchill High School

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