Search Engine Marketing and Social Media Manager at Serengeti Communications
Washington D.C. Metro Area
Search Engine Marketing and Social Media Manager at Serengeti Communications
Washington D.C. Metro Area
Online marketer with experience in developing and maintaining organic and paid search initiatives, and social media marketing. Developing websites, including design and content writing for over 10 years.
Search Engine Optimization (SEO), Search Engine Marketing (SEM, PPC), Social Media Marketing, Reputation Management.
(Privately Held; 1-10 employees; Internet industry)
January 2007 — Present (1 year 5 months)
Managing multiple clients paid search campaigns on Google, Yahoo, and MSN pay per click advertising programs. Designing and implementing social media marketing strategies, including content writing, posting, and monitoring. Generating weekly, monthly, quarterly, and on-demand reports of performance based on PPC and analytics packages. Making recommendations on client sites for search engine optimization. Evaluating negative consumer generated media for search engine visibility and impact.
(Internet industry)
April 2000 — Present (8 years 2 months)
Freelance web developer including redesigns, accessibility reviews, and original designs of forums, weblogs, and sites for clients including, but not limited to, CapitalWeather.com, New Rochelle High School 40th Reunion, SUNY at Buffalo Reunion, Brandeis University College Democrats, Justice Online, Hillel Theater Group, and Department of Sociology. Monetized several weblogs with search engine optimization, CPC and CPM advertisements. Managed advertising budgets on Microsoft AdCenter, Yahoo! Search Marketing, Google Adwords, and MIVA Ad Center.
Designed, implemented, and organized one of world’s first and largest teen advice websites. Managed team of volunteers to respond to teenager’s questions from sex and dating to family relations. Implemented all marketing and search engine optimization efforts to monetize a free website to cover hosting and overhead costs.
J.D., Law, 2003 — 2006
Elected, Syracuse University Science and Technology Law Reporter, Form and Accuracy Editor
Elected, Disability Law Society, Executive Board Member
Elected, Phi Alpha Delta Law Fraternity, Community Service Chair
Selected, American Bar Association National Criminal Justice Trial Advocacy Competition
Selected, National Telecommunications Moot Court Competition
Selected, Student Mentor Program, to First Years
B.A., Sociology, Politics, and Minor in Internet Studies, 1999 — 2003
Elected, Brandeis University Hillel Theater Group, President
Actor, Ten Productions including Musicals, Drama, Improvisation Comedy
Webmaster, Brandeis University Department of Sociology
Webmaster, Brandeis University Justice Online
Webmaster, Brandeis University Hillel
Webmaster, Brandeis University Hillel Theater Group
Webmaster, Brandeis University Democrats