Sr. Director of Web at Sony Online Entertainment
Greater San Diego Area
- Current
-
- Sr. Director, Web Presence at Sony Online Entertainment
- Past
-
- Art Director, Web Presence at Sony Online Entertainment
- Sr. Web Producer at Mad Catz, Inc.
- Sr. Web Producer / Designer at FirstWeb
- Sr. Web Producer at Infogrames
- Network Producer at Mplayer.com
- Self-employed at J Robinson Designs
- Education
-
- Cuyamaca College
- Recommended
-
28 people have recommended Jacob - Connections
-
500+
connections
- Industry
- Entertainment
- Websites
Jacob Robinson’s Summary
Web and Interactive Entertainment Industry veteran, having created over 250 web sites since 1995. Jack-of-all-trades with skills in Web Strategy, Online Business Development, Web Site Design and Development, Art Direction, User-Experience, Project Planning & Management, Online Marketing, Web Analytics, Promotions, Online Advertisement Media Planning & Publishing, Search Engine Marketing, Social-Networking & Community Development, Loyalty Programs, Online Journalism, E-Commerce and Mobile Marketing. Direct industry experience in video games, online games, mobile games, game peripherals, game furniture, and luxury products.
Jacob Robinson’s Specialties:
Web production; including graphic design, art direction, web development, online marketing, community development, databases, online business development within the Interactive Entertainment Industry.
Jacob Robinson’s Experience
-
Sr. Director, Web Presence
Sony Online Entertainment
(Public Company; 501-1000 employees; SNE; Computer Games industry)
May 2006 — Present (2 years 3 months)
-
Art Director, Web Presence
Sony Online Entertainment
(Public Company; 501-1000 employees; SNE; Computer Games industry)
September 2003 — May 2006 (2 years 9 months)
Promoted to Art Director 2005.
Promoted to Lead Artist in 2004.
Promoted to Sr. Web Artist in 2003.
Started as Web Artist in 2003. -
Sr. Web Producer
Mad Catz, Inc.
(Public Company; 51-200 employees; MCZ; Consumer Electronics industry)
January 2002 — September 2003 (1 year 9 months)
- Managed online presence and interactive multimedia projects
- Online business planning, marketing and community development
- Online Advertisement sales, inventory and ad product management
- Database concept, design, programming, integration and mining
- Established relationships with game publishers and developers for GameShark.com
- Web Production including concepts, design, layout, development & maintenance
- Server Administration and Maintenance
- E-Commerce development and management for Mad Catz storefront
- Web traffic measurement and analysis
- GameShark.com site content management including editorial content, game info and code imports
- Media & Community relations such as teasers, newsletters, live chats and announcements on boards
- Intranet web site design, maintenance and content management
- Managed contributing writers and freelance writers for GameShark.com
- Journalism and editing on GameShark.com including game reviews, editorial, news and forum topics -
Sr. Web Producer / Designer
FirstWeb
(Privately Held; 11-50 employees; Internet industry)
April 2001 — January 2002 (10 months)
- Acquired new customers for agency (id Software and Infogrames). Introduced company to other major game publishers including 3DO, Interplay, and Eidos
- Designed and developed WildTangent 3D mini-game for Aliens versus Predator 2
- Daily content and editorial updates for Unreal brands
- Community research and development for EA Big, Activision, Paramount, Sierra and Infogrames
- Site Performance reports, graphs and analysis on a weekly basis
- Prepared presentations and copy for marketing teams
- Online advertising creative, concepts and copy
- Community discussion forums admin, moderation and interaction
- Web site strategy and online business development
- Wrote articles for clients that discussed community research and tactics on developing buzz around games. -
Sr. Web Producer
Infogrames
(Public Company; 1001-5000 employees; Computer Games industry)
June 2000 — April 2001 (11 months)
- Managed the online transition for all of North America’s online teams to be reformed in Santa Monica; also trained new team members
- Managed online marketing and web projects for brand lines such as Unreal, Terminator, and Alone in the Dark. This included live chats with product dev, news alerts, online media buys, promotions, email marketing and more.
- Established broader Infogrames communities, with a focus on major brands, resulting in an all-time high in traffic
- Produced and maintained official web sites for Unreal Brands (Main Portal, Unreal 2, Unreal Tournament, Unreal Championship & next-gen of Unreal titles), Alone in the Dark 4, Power Spike Pro Beach Volleyball, Test Drive brands, Slave Zero, V-Rally, Silver, Terminator, Mission Impossible, Motor Mayhem, Indepenence War 2, Outcast, Transworld brands, Boarder Zone, and more.
- Maintained Infogrames.com and corporate web site
- Assisted other web producers -
Network Producer
Mplayer.com
(Public Company; 51-200 employees; hearme; Computer Games industry)
May 1996 — June 2000 (4 years 2 months)
- Founded the Xtreme Network, a division of Mplayer Entertainment Network before having been purchased by GameSpy, which consisted of over 80 web sites (Quake, Quake 2, Unreal, Rainbow Six, Army Men, Asheron's Call, Total Annihiliation, Deus Ex, Half-Life, Mechwarrior 3, Starsiege, etc.) and 400 hosted web sites
- Created and managed many official live communities for games including Quake III Arena, Drakan, Daikatana, Metal Fatigue, Spec Ops 2, Starfleet Command 2, Baldur’s Gate 2, Club SSI and Sacrifice
- Managed editorial staff and a large group of volunteer webmasters and writers
- Introduced high CPM ad products and opportunities
- Brought traffic up to an all time high of 10 million monthly page views
- Managed the $150,000 Make Something Unreal Contest sponsored by Mplayer, GT Interactive (now Atari) and Epic Games.
- Wrote editorial for site content and traveled to game publishers for hands-on previews, Q&As and more. -
Self-employed
J Robinson Designs
(Privately Held; Myself Only; Entertainment industry)
November 1995 — January 2000 (4 years 3 months)
Clients included Mplayer (Editorial and managed Action Games Channel), Reallis (Game User-Interface design and art), inXile Entertainment (worked on Bard's Tale web site), MPOG (Editorial), Warzone Network (Editorial & web work).
Additional Information
Jacob Robinson’s Websites:
Jacob Robinson’s Groups:
Southbay Rod & Gun Club
International Academy of Visual Arts Member
-
AdMonsters member -
Advertising Professional member -
Casual Games member -
Digital Marketing member -
Rich Media Solutions Group member -
SONY member
Jacob Robinson’s Honors:
2008 W3 Awards and Davey Awards Judge
2007 W3 Awards and Davey Awards Judge
2007 WebbyAwards Honoree - Games Category - GodsAndHeroes.com
2007 WebbyAwards Honoree - Games Category - JoinVanguard.com
2006 WebbyAwards Nominee - Games Category - StarWarsGalaxies.com
Jacob Robinson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
