Senior Product Manager at Delta Air Lines
Greater Atlanta Area
- Current
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- Senior Product Manager, Customer Experience at Delta Air Lines
- Past
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- Senior Manager, Partnership Marketing at Delta Air Lines
- Product Manager, delta.com at Delta Air Lines
- Web Content Developer, delta.com at Delta Air Lines
- Leadership Development Program Participant at Delta Air Lines
- Web Content Developer, Corporate Intranet at Delta Air Lines
- Assistant Account Executive at The Banks Agency
- Education
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- Auburn University at Montgomery
- Kaplan University
- Recommended
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Jacob Morris’s Summary
Jacob Morris is a senior lead in the marketing team at Delta Air Lines’ world headquarters in Atlanta, Georgia with over 8 years experience in the travel industry.
In this role, Jacob guides cross-divisional teams in all aspects of interactive marketing at Delta for a multi-million dollar portfolio of online and partner-based initiatives.
Jacob is no stranger to the web and e-commerce industry, having spent 5 years as a strategist and conceptualizer charged with opening delta.com to the world in five languages and 68 countries, as well as Delta’s most recent foray into social media with the Delta Blog & YouTube, as featured on CNN, USA Today, and the New York Times.
With a bohemian appetite for creativity, Jacob also kindles a charismatic personality and an immutable craving of self-directed learning focused on the emerging ideas that help shape and enhance human interactivity.
Jacob Morris’s Specialties:
website content & design, e-commerce development, relationship management, project lifecycle management, website internationalization, contract negotiation, web standards & web 2.0, social media strategies, global payment solutions, user experience, information architecture
Jacob Morris’s Experience
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Senior Product Manager, Customer Experience
Delta Air Lines
(Public Company; Airlines/Aviation industry)
March 2009 — Present (5 months)
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Senior Manager, Partnership Marketing
Delta Air Lines
(Public Company; Airlines/Aviation industry)
March 2008 — March 2009 (1 year 1 month)
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Product Manager, delta.com
Delta Air Lines
(Public Company; 10,001 or more employees; DAL; Internet industry)
December 2005 — March 2008 (2 years 4 months)
Develop and implement website products and applications for delta.com, receiving 300 million visitors, processing 8 million transactions, and generating over $4 billion in sales annually.
— Performance Highlights —
• Established infrastructure to enable international online booking and payment capabilities for 54 countries, exceeding revenue target of $65 million by 15%, totaling $75 million in exit-international sales.
• Lead language translation of delta.com in to 5 languages: Spanish, French, German, Italian, and Portuguese, facilitating $12.9 million in sales within first year, receiving 650k visitors a month. Provided technical oversight for phase two implementation of Chinese, Japanese, and Russian.
• Directed implementation of Delta blog as part of online social strategy, reaching over 40,000 readers a month. Delta is the only legacy air carrier represented in the blogosphere. -
Web Content Developer, delta.com
Delta Air Lines
(Public Company; 10,001 or more employees; DAL; Airlines/Aviation industry)
June 2004 — December 2005 (1 year 7 months)
Wrote, edited, and maintained website copy and HTML for 800+ pages of delta.com. Collaborated with internal business units to secure appropriate and timely receipt of product, service, and operational updates. Tracked and reported on content section performance and information development.
— Performance Highlights —
• Supported $12.5mm distribution cost savings of the SkyMiles online statement migration by effectively delivering quality and timely updates to SkyMiles communication.
• Supported $313k online award ticket redemption goal by effectively delivering quality and timely updates of supporting website content.
• Supported $1b SkyMiles partner portfolio, by implementing new SkyMiles partner marketing content, offers, and promotions.
• Supported 2005 website redesign project as content developer lead. -
Leadership Development Program Participant
Delta Air Lines
(Public Company; 10,001 or more employees; DAL; Airlines/Aviation industry)
November 2003 — June 2004 (8 months)
Managed a professional call center sales team of 34 direct reports. Developed performance objectives, and conducted evaluations on quality assurance and performance to benchmarks. Provided professional coaching and feedback, and led team meetings and sales presentations. Analyzed call center data, identified trends and staffing needs, and recommended process improvements.
— Performance Highlights —
• Completed intensive six-month leadership development program. Achieved top-of-class by ranking 9% higher compared to peer group.
• Monthly team performance goals were successfully achieved by 98% of team members, with team improving overall performance department-wide from 9th to 2nd place within 3 months. -
Web Content Developer, Corporate Intranet
Delta Air Lines
(Public Company; 10,001 or more employees; DAL; Airlines/Aviation industry)
May 2002 — November 2003 (1 year 7 months)
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Assistant Account Executive
The Banks Agency
(Privately Held; 1-10 employees; Marketing and Advertising industry)
December 2001 — May 2002 (6 months)
Jacob Morris’s Education
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Auburn University at Montgomery
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Kaplan University
Additional Information
Jacob Morris’s Websites:
Jacob Morris’s Interests:
Piano playing, competitive swimming, snow skiing, exotic travel.
Jacob Morris’s Groups:
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FFP & Travel Loyalty Professionals -
KIVA -
Delta Airlines Platinum Medallion -
Luxury & Lifestyle Professionals -
eMarketing Association Network -
Travel 2.0: Interactive Travel Industry Professionals -
User Experience
Jacob Morris’s Honors:
Chairman's Club Nominee, Delta Air Lines, 2007
Chairman's Club Nominee, Delta Air Lines, 2003
Certificate of Excellence, Delta Air Lines, 2003
Chairman's Club Nominee, Delta Air Lines, 2002
Chairman's Club Nominee, Delta Air Lines, 2001
Certificate of Excellence, Delta Air Lines, 2001
Jacob Morris’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
