Jacob Høedt Larsen

Current

Blogger - speaker - consultant at Din Online Profil
Business Partner at Valad Property Group
Blogger - speaker - consultant at TaleGaver ApS

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Past

Vice President at BNI AB Business
Communications Advisor, Nordic at Valad Property group
Senior analyst at Cision Denmark

Senior consultant at PrimeTime Kommunikation
Chairman of the board at SoJa IT
Chairman of the board at YourCall
Member of the board at YourCall
Owner, partner at TaleGaver I/S
Information manager, web editor at Studenterhjaelpen.dk
Project Manager at European Movement

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7 more...

Education

Copenhagen Business School
University of Copenhagen
University of Copenhagen

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Recommended

3 people have recommended Jacob Høedt

Connections

469 connections

Industry

Public Relations and Communications

Websites

Jacob Høedt Larsen’s Summary

I believe that to be succesful you need to be visible and relate to your key stakeholders.
This is true whether you are a person or a business.

I love to help people and small businesses achieve this success through being visible
and distinct within their market place and relate to the right stakeholders
in a consistent and constant fashion.

I work with all types of stakeholders: Employees, the media, the public, investors, clients and
customers. The purpose is always the same: Tell the right story to the right people.

I carry this out in my daily job, I write about in books and blogs and I preach it in talks
and seminars.

My values: Giver's gain, passion

My passions: Connecting people, adventure, communication

Jacob Høedt Larsen’s Specialties:

Public relations, networking, employee communication, sales, social media, marketing, blogging

Jacob Høedt Larsen’s Experience

Blogger - speaker - consultant

Din Online Profil

(Public Relations and Communications industry)

August 2009 — Present (4 months)

I have joined forces with Bastian Lind to help business owners, students and artists tell their story online. They say that first impressions last. Today, very often, a google-search is the first impression. Therefore, businesses and individuals should take care of their online identity. We help them.
Business Partner

Valad Property Group

(Public Company; 201-500 employees; Real Estate industry)

December 2008 — Present (1 year )

Communication, PR, sponsorships, legal matters, business development, HR
Blogger - speaker - consultant

TaleGaver ApS

(Entertainment industry)

March 2005 — Present (4 years 9 months)

It is all about helping small businesses tell their story through the media. A small business very often do not have the money to employ professional PR people. At TaleGaver they can seek out advice by reading the more than 300 articles about PR written by my friend Klaus Risom and me. We have also written a book with hands-on PR advice called: "PR-manual for small businesses."
Vice President

BNI AB Business

(Marketing and Advertising industry)

October 2008 — April 2009 (7 months)

I had my networking upbrinning in BNI. In other words; Giver's gain and your network will take you places you could not go on your own.

I was a part of starting BNI AB Business which is today a very successful networking group.
Communications Advisor, Nordic

Valad Property group

(Public Company; 51-200 employees; Real Estate industry)

September 2007 — December 2008 (1 year 4 months)

Communications, public relations, marketing
Senior analyst

Cision Denmark

(Public Company; Public Relations and Communications industry)

May 2007 — September 2007 (5 months)

Cision was where I got my social media feet wet and had my first rendevous with the blogsphere. A survey on the Danish bloggers caused a stir and for a few days, I and my fellow colleagues at Cision where the centre of attention (not the good kind). It did teach me one of the lessons I am using now, though.
Senior consultant

PrimeTime Kommunikation

(Privately Held; Public Relations and Communications industry)

January 2001 — April 2007 (6 years 4 months)

I spend a bit more than 6 years learning the nooks and corners of public relations at PrimeTime. Working with a lot of different clients in a lot of different projects is the best way to learn about this industry. I got that chance with PrimeTime.

The main challenge was developing new business within our core competencies: PR and politics, tv and media training and public affairs. The company employed 5 people in 2002. When I left the company we employed 20. And we never had a year without profits.

During my last year with the company we rose revenues by 51 per cent while pushing up profits by 202 per cent.
Chairman of the board

SoJa IT

(Information Technology and Services industry)

July 1999 — January 2007 (7 years 7 months)

SoJa IT was my first try as an entrepreneur. We provided IT services to SMV's without an internal IT department. Outsourcing, software and database development, optimize work flow. The company still exist, but I sold my shares in 2007.
Chairman of the board

YourCall

(Public Company; 11-50 employees; Marketing and Advertising industry)

March 2005 — September 2005 (7 months)
Member of the board

YourCall

(Privately Held; 11-50 employees; Marketing and Advertising industry)

January 2005 — March 2005 (3 months)

Young, ambitious sales consultancy. Our first task was to secure angel investors for the further development of the business. Which we did in two weeks.
Owner, partner

TaleGaver I/S

(Public Relations and Communications industry)

October 2002 — December 2004 (2 years 3 months)

TaleGaver (the first TaleGaver) was my second try as a business owner. We did business communications. Wrote sales letters, booked sales meetings and train sales personell.
Information manager, web editor

Studenterhjaelpen.dk

(Privately Held; 11-50 employees; Public Relations and Communications industry)

May 2000 — February 2001 (10 months)

I wrote and edited a web site targetting university students. Moreover I developed a concept for a news paper, edited and managed two issues.
Project Manager

European Movement

(Non-Profit; 1-10 employees; Public Relations and Communications industry)

May 1998 — May 1999 (1 year 1 month)

I managed and carried out the Danish part of the anniversary of the European Council.