
Social Media Strategist
Dallas/Fort Worth Area

Social Media Strategist
Dallas/Fort Worth Area
I am working with a select group of companies on their SEO and Social Media strategies.
I possess a 19-year leadership career having built innovative marketing, sales and business development programs that have strengthened market position, enhanced brand image and driven sustained revenue/earnings growth. Expertise in redefining strategy, vision and long-term action plans, and evaluating industry structure and competitive situation to guide market repositioning. Proven success in spearheading E-Commerce and Web 2.0 Internet marketing opportunities, while leveraging traditional marketing tactics.
Key words: Rich Schefren, Jay Abraham, Tim Darnell, John Maxwell, Attention Age Doctrine, business mentoring, business coaching, marketplace ministry, Web 2.0 marketing, social media, SEO, social marketing, social networking, mastermind, The Christian Mentor, The Market Leaders, The Market Leaders, Social Traffic Explosion, List Building.
(Health, Wellness and Fitness industry)
June 2009 — Present (6 months)
I am a Social Media Strategist and Independent Representative of EIRO Research.
(Privately Held; Internet industry)
2004 — 2005 (1 year )
Brand development, web site traffic growth, web site UI and integration of our service and networking model for thousands of business partners.
(Privately Held; Medical Devices industry)
2002 — 2004 (2 years )
Responsible for developing the complete business plan and go to market strategy for this new enterprise. I was responsible for raising capital, forging exclusive distribution agreements, establishing a call center, all marketing initiatives, P&L responsibility, as well as selection and full integration with our Oracle system.
(Public Company; 201-500 employees; Internet industry)
2001 — 2002 (1 year )
Authored the company's 2001 corporate marketing plan, defined corporate vision and charted courses of action. Outlined objectives, strategy, mission, value proposition, SWOT analysis, target market, competition, research, financials and forecasts.
Served as project manager for the 2000 shareholders report. Conducted interviews with executive team and brought project in on schedule and under budget by 20%. Publication was hailed as an outstanding success and was leveraged in recruitment and business development initiatives.
(Privately Held; 51-200 employees; Medical Devices industry)
1989 — 2001 (12 years )
Record of rapid promotion with this $25 million privately-held distributor of medical supplies (via catalog and E-Commerce) to the K-12, collegiate and professional athletic marketplace. Provided strategic, tactical and creative leadership across the marketing discipline to accelerate the business development pipeline. Responsibilities included website development, traditional/electronic marketing/promotions, strategic business partnering, and cross-functional team leadership.
Developed high-profile marketing campaigns, integrating electronic media with traditional marketing tactics (catalogs, website, database marketing, direct mail, brochures, print advertisements).
MBA , Management , 1992 — 1994
BBA , Management , September 1985 — June 1992
Summa Cum Laude
nutrition, running, living in abundance, marketplace ministry, social media, SEO, local search, traffic generation, networking, travel, christian faith, ethics in business, investing, gold and silver bullion