
Search Marketing at Holiday-Rentals, Owners Direct and HomeAway UK
London, United Kingdom

Search Marketing at Holiday-Rentals, Owners Direct and HomeAway UK
London, United Kingdom
2 more...
• Solid experience in managing projects and building innovative technology solutions from planning to development to implementation
• Online marketing expertise focusing on Search Engine Optimisation (SEO) and Search Marketing (SEM)
• Proven ability to deliver multiple projects to short deadlines and within budget
• Agency management including briefing, budget control and evaluation
• Strong marcomms background covering print and production, direct marketing, internet and email
• PPC, SEO, and Search Marketing
• Online copywriting and content strategy development
• Internal & external communications
• Line management
• Online marketing strategy
(Privately Held; Internet industry)
July 2007 — Present (2 years 1 month)
• Search Engine Optimisation (SEO)
• Search Marketing (SEM)
• Strategy and implementation of Pay Per Click (PPC) marketing
• Team management and recruiting
• Agency selection and management
• Strategy and implementation lead across UK group
• Sustained 30%+ Natural Search growth YoY
• Increased PPC efficiencies by 85% YoY
(Information Technology and Services industry)
July 2007 — Present (2 years 1 month)
• This is the same position as above within the parent company organisation