Jackie Kuehl (Maluska)

Current

Business Advisor at Chicagoland Entrepreneurial Center
Adjunct Professor at DePaul University
President/Owner at Kuehl Marketing (Sole Proprietorship)

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Past

Marketing & Business Development Consulting at David James Group
Director of Marketing at The NPD Group
Sr. Business Development Manager at Frito-Lay, Inc

Account Executive at Acosta Sales & Marketing (Then known as P.M.I.)
Sales Representative at Edward Don & Company

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2 more...

Education

DePaul University - Charles H. Kellstadt Graduate School of Business
DePaul University

Recommended

6 people have recommended Jackie

Connections

180 connections

Industry

Marketing and Advertising

Websites

Jackie Kuehl (Maluska)’s Summary

Marketing Executive (M.B.A.) who believes in working with integrity, enthusiasm, and respect for a client's unique goals. Passionate about marketing and passionate about helping grow successful businesses.

Kuehl Marketing assists clients in two ways: 1) Acting as the marketing function for companies without a marketing resource and 2) Acting as an additional marketing manager for companies with a marketing department, but short on resources.

As a marketing contractor and consultant Kuehl Marketing will achieve your objectives, overcome barriers and move your organization forward. We can make your marketing work for you.

The Kuehl Marketing approach begins with relevancy first. Relevancy to your objectives and relvancy with your customers. Jackie's approach provides smart new perspectives, a customer focus, marketing best practices, and simply "get's the job done". She ensures strategy comes before tactics to align marketing plans and programs which deliver results.

Our clients think of us as an extension of their company working in their best interest. We will only recommend and implement programs that are relevant to your business.

Jackie Kuehl (Maluska)’s Specialties:

Competitive Analysis, differentiation & positioning
P & L management
Exceptional analytic skills
Adding value & communicating complex services
Solution sales/marketing (sales cycle engagement)
Interactive marketing programs
Marketing measurement & accountability
Market Research Development & Analysis
B2B and consumer services Marketing
Certified Search Engine Marketing Expert (Paid Search)
Branding and Corporate identity
CPG & Food Industry
Category Management Strategies & Analysis

Jackie Kuehl (Maluska)’s Experience

Business Advisor

Chicagoland Entrepreneurial Center

(Marketing and Advertising industry)

2007 — Present (2 years)
Adjunct Professor

DePaul University

(Privately Held; 1001-5000 employees; Higher Education industry)

September 2007 — Present (1 year 11 months)
President/Owner
Kuehl Marketing (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Marketing and Advertising industry)

June 2006 — Present (3 years 2 months)

As a marketing contractor and consultant Kuehl Marketing will achieve your objectives, overcome barriers and move your organization forward. We can make your marketing work for you.

The Kuehl Marketing approach begins with relevancy first. Relevancy to your objectives and relvancy with your customers. We provide smart new perspectives, a customer focus, marketing best practices, and deliver results. We will accomplish your objectives with a strategic laser-focus on your goals. Our clients work with us because we simply 'get the job done'.

Perhaps you've discovered that you cannot execute all of your marketing programs because of a lack of resources. Or, perhaps your organization needs marketing support, but you don't know where to start.

Kuehl Marketing is flexible to deliver in a number of ways:
Contract Marketer
Project Assistance
Consulting Assignment
Marketing & Business Development Consulting

David James Group

(Privately Held; 1-10 employees; Marketing and Advertising industry)

October 2005 — July 2006 (10 months)

Created the marketing and business development functions for this marketing agency and oversaw activities of the account staff. Planned the Strategic direction for the organization and set resources in place for future growth.

• Drove creation and implementation of new agency positioning, messaging and presentation templates.
• Created successful marketing plans for many key clients by infusing relevant industry practices with fresh marketing ideas.
• Closed 100% of priority prospects.
Director of Marketing

The NPD Group

(Privately Held; 1001-5000 employees; Market Research industry)

November 1999 — September 2005 (5 years 11 months)

Established and Lead the marketing team for the Chicago, Houston, and Canadian offices of this global market research company. Worked directly with CMO on corporate marketing strategy and planning, and drove overall marketing direction and execution throughout the organization. Developed corporate Brand strategy and tactical execution to increase brand awareness, integrity, and ensure corporate compliance. Established product marketing strategies including positioning, pricing, differentiation, key messaging and target market identification. Responsible for P & L of the marketing budgets for business units. Made significant contributions to the evolution of NPD’s marketing function.
Sr. Business Development Manager

Frito-Lay, Inc

(Public Company; 10,001 or more employees; Food Production industry)

1996 — 1999 (3 years)

Developed and managed business with Safeway and Dominick’s: a top tier national account. Responsibilities encompassed overseeing all sales, local marketing, category management, financial, and operational activities. Assessed and controlled financial plan to maximize customer profitability. Conceptualized and articulated complex business problems through impactful presentations to engage senior levels of the customer organization. Developed and aligned customer with measurable and successful category management strategies.
Account Executive

Acosta Sales & Marketing (Then known as P.M.I.)

(Privately Held; Consumer Goods industry)

1991 — 1996 (5 years)

Worked as an Account Executive at Professional Marketers Inc, which was then acquired by Acosta.
Sales Representative

Edward Don & Company

(Privately Held; 1001-5000 employees; Wholesale industry)

1989 — 1991 (2 years)

Jackie Kuehl (Maluska)’s Education

DePaul University - Charles H. Kellstadt Graduate School of Business

1992 — 1995

Activities and Societies:

Graduated with Honors
DePaul University

B.S. , Marketing , 1983 — 1987

Activities and Societies:

Founding President, Delta Omega Lambda Sorority

Additional Information

Jackie Kuehl (Maluska)’s Websites:

Jackie Kuehl (Maluska)’s Interests:

Clever marketing ideas, always learning new things, teaching, running, fitness, wine tasting, meeting nice people, new experiences with my little boys

Jackie Kuehl (Maluska)’s Groups:

Business Marketing Association (BMA)
Online Marketing Connect Committee Vice-chair
Business Advisor with the Chicagoland Entrepreneurial Center
Village of Lemont Committee member
Chicago Lithuanian Women's Club