
Faculty / Consultant
Dallas/Fort Worth Area

Faculty / Consultant
Dallas/Fort Worth Area
Ms. Barnett has achieved revenue growth and minimized market development risks by analyzing current situations and future opportunities. Adept at working with multi-disciplined teams and business leaders to achieve shared results, her skills are in building business through relationships, as well as characterizing business risk and market opportunities.
She has worked since 2001 primarily as a retainer-based consultant for individuals and companies interested in protecting and growing assets, building new markets, and integrated communications and positioning. She has also taught strategic business management and marketing courses as an adjunct professor for the University of Phoenix. Previous to that, she was on the startup team for an advanced technology manufacturing company, developing foreign markets.
Ms. Barnett has successfully implemented strategic marketing and business planning, with over 15 years experience in growing market share. This includes experience in collaborating with cross-functional, virtual teams to develop and implement programs. Ms. Barnett has a history of managing the details to get clients what they need to manage their business position and risks, when they need it, at a cost that fits their budget.
(Public Company; APOL; Higher Education industry)
February 2002 — Present (7 years 10 months)
Adjunct professor for graduate and undergraduate business and marketing. Areas of teaching include leadership and management, proglem-based MBA studies, strategy formulation and implementation, organizational behavior, advanced marketing management, marketing and stakeholder relations.
(Hospital & Health Care industry)
November 2001 — Present (8 years 1 month)
Facilitate patient registration through patient service, data and financial collection, and records compliance during the night shift in the emergency room.
(Financial Services industry)
June 2001 — Present (8 years 6 months)
- Led strategic marketing analysis and repositioning, resulting in new branding structures, new audience targets and positioning, significantly increased leads and response metrics.
- Facilitated expanded business opportunities through sales channel and end-user identification and characterization.
- Assisted individuals, families and small businesses via financial counseling, risk management planning and sales of associated products.
(Public Company; 201-500 employees; Religious Institutions industry)
August 2004 — June 2007 (2 years 11 months)
Team strategist for brand definition and positioning.
• Transformed branding structure and positioning strategies by defining optimal niche markets.
• Designed feedback mechanisms and interactive communications for niche market leaders and supplier groups.
• Increased response metrics and new leads by targeted strategic awareness and image-building campaign including all forms of media.
(Environmental Services industry)
March 1992 — June 2001 (9 years 4 months)
Managed foreign sales and distribution, national marketing, and integration of information system for start-up manufacturing and engineering corporation.
• Utilized integrated marketing to establish company as one of 3 global competitors for advanced on-site disinfection technology, driving resellers and sales reps to seek agency contracts; led to sales of $1.5 million in second year of start-up.
• Grew exports to 34% of $4 million total annual corporate sales within 5 years of first production item.
• Won for the company the U.S. Dept of Commerce President’s “E” Award for excellence in exporting.
• Won federal grants for foreign business development and sole source GSA contracts through successful proposal writing and partnering, minimizing costs and expanding resources and opportunities.
• Awarded for client satisfaction in effective project management against tight schedules and budgets; managed schedules, logistics and project implementation.
(Law Practice industry)
January 1987 — April 1992 (5 years 4 months)
• Managed promotional events and law firm marketing, including annual golf tournament, PR, print and broadcast media communications.
• Provided systems integration for legal functions, accounting, information technology.software and hardware
• Supported members of the practice in their involvement in state and national legislation and political offices.
• Legal document processing, tracking, auditing, court filing
MBA , Marketing Management , 1987 — 1990
my Christian faith, my family, stewardship, strategic planning, internet marketing, teaching, new technology, reading and audiobooks on management, history, and serial thrillers, hiking, camping, sewing, gardening, international societies, industry and civic organizations, church classes and community service activities
- DFWIMA - DFW Interactive Marketing Association
- DAL - Dallas Ad League
- Japan America Society – Albuquerque, NM and DFW, TX - Board Member
- Christ Church Plano - Alter Guild, women's ministry, Beta small group
- Meetup.com: hiking, museums, movies, sushi, books, others
- Leadership Richardson - Class XVIII
- Rotary International – Albuquerque, NM & Richardson, TX - fundraising, newsletter, membership and foreign exchange committee leadership, program development, primary school tutor and community volunteer
- Debate sponsor & judge – Albuquerque, NM and Richardson, TX high schools
- Leadership Richardson Alumni Association - Texas Scholars volunteer
- Junior Achievement - volunteer
U.S. President's "E-Award", US Dept of Commerce award for excellence in exporting - 2001
US DOC Export Certification Program - 2007
Water Environment Federation "Citation of Excellence in Advertising" - 1995
PR Society of America "El Conquistador Award" for marketing collateral - 1995
LATA (Los Alamos Technical Associates) President's "Award for Outstanding Achievement" for project performance and leadership - 1993
Paralegal Certificate - George Washington University - 1975
Texas State Teacher Alternative Certification Program - 2004
Securities Licensing - Series 6 & 63 - 2009
Insurance Licenses - PP&C, Life, Health - 2008