Jack Holt, APR

Current

Sr. Strategist for Emerging Media at Dept. of Defense, Defense Media Activity
Chief, New Media Operations at Office of the Assistant Secretary of Defense for Public Affairs

Past

Administrator at New Media Community of Practice
Deputy Director, Media Outreach at DoD
Media Officer at US Army Corps of Engineers

Public Affairs, Special Projects officer at Army National Guard

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1 more...

Education

University of Oklahoma
University of Central Oklahoma - College of Business Administration
Rose State College

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Recommended

7 people have recommended Jack

Connections

248 connections

Industry

Public Relations and Communications

Websites

My Company

Jack Holt, APR’s Summary

New technologies developed over the past 10 years have enabled people to engage in the most inherent of human natures; talking to each other. Share views, opinions, anecdotes, keep family and friends informed efficiently. This technology soon made the Web accessible to the thoughts and ruminations of everyone. Web logs became prevalent. Citizen Journalism began to emerge. Decision-making has fundamentally changed.

Now in the battle for the public’s attention enters competition by the public, for the public, of the public. And in this new "virtual" public square are gathered purposeful, passionate people. The New Media, and opportunity, emerges.

So, if the Press is the "4th Estate" is the "New Media" a 5th Estate? or the empowered "3rd Estate"?

My 20+ years experience in communication has brought me to this point and my goal is to get the "co" back in communication.

Jack Holt, APR’s Specialties:

Helping people tell their own story.

Jack Holt, APR’s Experience

Sr. Strategist for Emerging Media

Dept. of Defense, Defense Media Activity

(Public Relations and Communications industry)

March 2009 — Present (9 months)

Serves as senior strategist for emerging media with responsibility for identification, development, test, evaluation and implementation of new and emerging communication tools and development of corporate communication public affairs strategies and tactics in the New Media environment. Leads, supervises and coordinates research, development, testing and evaluation of relevant technologies for DoD use in support of OSD-level public affairs goals and objectives; identifies and develops strategies to leverage tactics and overcome obstacles to implementation and adoption; supervises and leads two uniformed service members and coordinates among uniform and civilian service members and contractors for the Emerging Media Outreach program which is recognized as a leader in the U.S. Government in the New and Emerging Media environment; currently developing and sharing lessons learned and best practices in support of OSD components, the services and other government agencies through the development of the All Services Social Media Council, Intelink, DoDTechipedia and conducting 30+ speaking and training events for New Media strategies and tactics at government conferences, workshops and special events in 2008. Advises DoD senior leadership on applications and integration of new and emerging technologies and tools identifying opportunities and acting as a liaison to support their goals and maximize their communication effects. Regarded as the DoD subject matter expert on New and emerging media acting as liaison in developing relevant policies, guidelines, and training. Created and directed the development of the DoDLive Bloggers Roundtable, DoD vClips, Pentagon Web Radio, and DoDLive concept garnering the 2008 PRSA Bronze Anvil Award for both the DoDLive Bloggers Roundtable and DoD vClips which were a major contributor to the DoD New Media Directorate award of the 2008 PRSA Silver Anvil Award of Excellence.
Chief, New Media Operations

Office of the Assistant Secretary of Defense for Public Affairs

(Government Agency; Government Administration industry)

2006 — Present (3 years )

Responsible for development and implementation of strategies and tactics for engagement in the New Media environment. Researched, developed, and instituted the New Media Outreach program; researched and developed the concept of DoD vClips, a video sharing site currently on the DoD website and the concept of DoDLive, a portal concept being developed as a persistant Web presence for the Dept. of Defense. Developed, organized, and instituted the Bloggers Roundtable to maximize interview opportunities about DoD programs and operations. Collaboration within DoD and other government agencies is increasing; provided assistance to the Dept. of State, Joint Staff, U.S. Central Command, U.S. Special Operations Command, Multi-National Force-Iraq, Task Force Phoenix, Combined Forces Coalition-Afghanistan, and Combined Joint Task Force-82, U.S. Forestry Service, Federal Bureau of Investigation, U.S Coast Guard, Dept. of Homeland Defense and the governments of Estonia and Australia.
Administrator

New Media Community of Practice

(Public Relations and Communications industry)

2008 — 2008 (less than a year)
Deputy Director, Media Outreach

DoD

(Government Administration industry)

2005 — 2006 (1 year )
Media Officer

US Army Corps of Engineers

(Government Agency; 10,001 or more employees; Civil Engineering industry)

2003 — 2005 (2 years )
Public Affairs, Special Projects officer

Army National Guard

(Government Agency; 10,001 or more employees; Military industry)

1989 — 2005 (16 years )

Employed in a variety of positions from Air Traffic Controller to Public Affair Supervisor. Worked on the National Guard Bureau report to Congress on Weapons of Mass Destruction that resulted in standing up the WMD Civil Support Teams; certification as a Departmend of Homeland Security Risk and Crisis Communication trainer; developed the National Guard Bureau Public Affair Support Element; covered domestic natural disasters including Hurricane Floyd, and the Montana/Idaho wildfires of 2001; developed training for Public Affairs units deploying to Balkans; worked the Army National Guard Emergency Operation Center for 9-11; and deployments for Operation Joint Guard and Operation Enduring Freedom.

Jack Holt, APR’s Education

University of Oklahoma

MA , Communication , 2001 — 2002
University of Central Oklahoma - College of Business Administration

B.B.A. , Management , 1992 — 1996
Rose State College

A.A.S./A.A. , Aviation Science/Aviation Management , 1988 — 1992

A.A.S. Profesional Pilot
A.A. Aviation Management

Activities and Societies:

Commercial Pilot, Instrument rating, ground instructor rating