Jack Hallahan

Current

• Vice President, Advertising & Business Development at MobiTV

Recommended

1 person has recommended Jack

Connections

364 connections

Industry

Marketing and Advertising

Websites

• My Company

Jack Hallahan’s Summary

Jack brings to MobiTV twenty years marketing insight, offering senior level brand development expertise. Mixing traditional and new media experience in website development, advertising and integrated marketing, Jack has helped build brands including TiVo, Apple, Mattel, CNNSI, and Chevron.
As Vice President, Advertising and Brand Partnerships for MobiTV, he is focused on creating a diverse client portfolio in Retail, Consumer Goods, Automotive, and Entertainment.
Prior experience as Managing Director Wirestone and Vice President at AKQA Advertising includes multi-channel marketing for Visa USA, LucasArts, Macy’s, Nike, and Williams-Sonoma.
Jack developed his advertising sales career in New York helping launch Men’s Health Magazine after managing Fortune 500 clients for Sports Illustrated. Advertising, media and marketing strategy form the foundation of his agency experience at Chiat/Day and Young & Rubicam, where he began his career on Madison Avenue after graduating from Villanova University. Jack lives in Orinda, California, with his wife Lisa and their three children.

Jack Hallahan’s Experience

• Vice President, Advertising & Business Development

  MobiTV

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  October 2005 — Present (2 years 10 months)

  Industry expert in mobile television advertising with recent speaking engagements at ANA, Ad:TECH, iHollywood, AC Neilsen Media, AAAA's, National Sports Forum, Mobile Marketing Forum, NAB, iMedia Connection, and Variety Entertainment Forums.
  
  Responsible for developing National Advertising revenue via new products, tech innovations, team building, and partnerships for the world's leading mobile television provider. Sample client list includes Daimler-Chrysler, Anheuser-Busch, HP, Visa USA, Proctor & Gamble, Nokia, and L'Oreal.
  
  Forged Strategic Partnership with Yahoo! Currently joint-selling advertising programs across platforms.
  
  Won 2007 MEDIAWEEK "Best Use of Mobile" for Lion's Gate Campaign.
  Nominated for 2007 Emmy Awards for Innovation: Mobile TV Interactive Advertising
  
  Elected to Board of Mobile Marketing Association (for more on MMA see:
  http://www.mmaglobal.com) in 2006.
  
  Currently serving 3rd term year as Chair of MMA Mobile Television and Video Committee.

Additional Information

Jack Hallahan’s Websites:

• My Company

Jack Hallahan’s Groups:

MMA Board of Directors (2007)
MMA Mobile Video & Television Committee Chair (2006-Present)
Mobile Mondays LA Board Member
IAB
AAAA's Speaker and Moderator
ANA Panelist
iMedia Panelist
CTIA Panelist
NAB Speaker
Brand in Hand Marketing Partner
Yahoo! Mobile Marketing Partner


Additional Moderator/Speaker Roles:
Economist Annual CMO Marketing Forum 2007
MMA Mobile Marketing Forum (Moderator & Speaker) 2006-08
NAB Convention 2006-08
Advertising Age Annual Meeting 2007
ANA Conference 2006-07
AAAA's Digital Innovations '08
CTIA 2006-07
Informa Mobile Advertising Conference 2007
AD:Tech San Francisco/NY (Moderator & Speaker) 2006-07
Neilsen National Sales Meeting 2007
Digital Hollywood 2006-08
Strategy Institute Mobile Measurement Summit 08 (Moderator)
DMA Annual Conference 2007
Mobile Mexico 2006

Jack Hallahan’s Honors:

2005 Emmy Award Winner
2007 MEDIAWEEK Mobile Campaign of the Year
2007 Jack Myer's Gold Award Winner