Director of Social Media Marketing at Biodefense Solutions, Inc.
Greater New York City Area
- Current
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- Director of Social Media Marketing at Biodefense Solutions, Inc.
- President at Obama Watches
- Board Member at The Actors Hall of Fame
- Creative Director at Einstein, da Vinci & Goldenberg
- Past
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- Former Senior Copywriter at Bristol-Myers Squibb
- Consultant at Mead Johnson Nutritionals
- Copywriter at Euro RSCG Life x2
- Creative Director at Blakeslee Group
- Publicist at Balloons Over Baltimore
- Senior Copywriter at Grifffin Bacal Advertising
- Education
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- American University
- Recommended
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7 people have recommended Jack - Connections
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177
connections
- Industry
- Marketing and Advertising
- Websites
Jack Goldenberg’s Summary
Jack Goldenberg
jackgoldenberg@mac.com
(H) 973-627-1994 (C) 973-590-7343
Background
Prolific, strategic and innovative Senior Copywriter/Creative Director with successful track record in print, TV, online (Web and interactive), radio, out of home, packaging, public relations, direct response, marketing communications and sales promotion. Proactive marketer adept at launching new products and creating major brand building campaigns for QSR, branded entertainment, children’s toys, food and beverages, CPG, retail, apparel, B2B and pharmaceutical. Excellent manager of people and projects. Capable of juggling competing projects, egos and deadlines with skill and professional, unflappable attitude.
Accomplishments:
I played an important role, along with others, launching three billion dollar products:,McDonald's Happy Meal, Cabbage Patch Kids dolls and Pop Rocks candy.
I created the Pee-wee Herman toy line for Matchbox, the Scrubbing Bubbles Tub Club for Dow Chemical and the 15 watch collection of Obama Watches. Three of my watches are in the Smithsonian and I personally gave five to Barack Obama.
I am currently a board member of the Actors Hall of Fame.
But I'm most proud of three other accomplishments:
I helped 300 families and individuals get a home and a new job after hurricane Katrina.
For three years, I ran a campaign that fed 75,000 people a year a hot Thanksgiving dinner.
My softball team, the Denville Blasters, won the league championship the last 3 years. I am definitely the worst player on the team.
Jack Goldenberg’s Specialties:
Award- winning Advertising Copywriter and Sales Promotion Creative Director. Major brand building campaigns. WIDE variety of clients. Especially adept at consumer product, children's marketing and pharmaceutical advertising. Introduced McDonald's Happy Meal. Marketed Cabbage Patch Kids dolls and Pop Rocks candy. Taught course on copy creativity at Maryland Institute College of Art. National ADDY Awards judge. Innovative and strategic writer. BIG IDEA generator. Unlimited energy.
Jack Goldenberg’s Experience
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Director of Social Media Marketing
Biodefense Solutions, Inc.
(Marketing and Advertising industry)
July 2009 — Present (5 months)
Come back in two months. We are about to launch Zytrel, a product that will create a new billion dollar industry. Stay tuned.
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President
Obama Watches
(Consumer Goods industry)
January 2008 — Present (1 year 11 months)
Historical and Presidential Collectibles
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Board Member
The Actors Hall of Fame
(Non-Profit; 1-10 employees; Entertainment industry)
November 2007 — Present (2 years 1 month)
The Actors Hall of Fame is a non-profit organization that honors outstanding career achievement in theatre, film and television and supports the dramatic arts through education.
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Creative Director
Einstein, da Vinci & Goldenberg
(Privately Held; 1-10 employees; Marketing and Advertising industry)
September 2005 — Present (4 years 3 months)
Copywriting
GalleryPlayer Media Networks, Actors Hall of Fame, NFL Properties, Chase Bank, XpresSpa, Curvware, FlipWatch.
Public Relations
The Chopping Block: Spiderworks Web site (children's book) and Web site "Everyday with Rachel Ray"
PR campaign for Hurricane Katrina Relief helped over 300
individuals and families secure new homes and jobs. -
Former Senior Copywriter
Bristol-Myers Squibb
(Public Company; BMY; Pharmaceuticals industry)
July 2006 — October 2008 (2 years 4 months)
I worked on all agency brands including, EMSAM, ABILIFY, ORENCIA, BARACLUDE, ixebepilon, ConvaTec ostomy and wound care, Enfamil, PLAVIX , Bristol-Myers Squibb corporate business including R & D, neuroscience, HR, NY Aids Walk and the Mental Illness Anti-stigma campaign.
It's a great company and I'm proud to have worked there and made a contribution. -
Consultant
Mead Johnson Nutritionals
(Public Company; 10,001 or more employees; BMY; Pharmaceuticals industry)
2006 — 2008 (2 years )
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Copywriter
Euro RSCG Life x2
(Public Company; Marketing and Advertising industry)
2006 — 2006 (less than a year)
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Creative Director
Blakeslee Group
(Privately Held; 11-50 employees; Marketing and Advertising industry)
1995 — 2005 (10 years )
Responsible for creative direction and marketing for $45 million agency.
Clients: Coca-Cola Fountain, Blimpie, Roy Rogers Restaurants, McCormick Spices, Hershey's Chocolate, After Six Formal Wear, Ellesse Apparel, Dentsply Pharmaceutical, University of Baltimore. -
Publicist
Balloons Over Baltimore
(Marketing and Advertising industry)
2002 — 2004 (2 years )
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Senior Copywriter
Grifffin Bacal Advertising
(Marketing and Advertising industry)
1983 — 1985 (2 years )
Jack Goldenberg’s Education
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American University
B.S. , Political Science , 1965 — 1969
