Tampa/St. Petersburg, Florida Area
- Current
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- Marketing Manager - Tampa at Miller Brewing Co
- Past
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- Local Market Customization Specialist at Miller Brewing Company
- MBA Student at UCLA Anderson
- Product Management Intern at Mintie Technologies
- Senior Logistics Analyst at BP Solvay Polyethylene
- Process Engineer at BP Solvay Polyethylene
- Project Engineer at BP Solvay Polyethylene
- Education
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- University of California, Los Angeles - The Anderson School of Management
- Georgia Institute of Technology
- Connections
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149
connections
- Industry
- Consumer Goods
- Websites
Jack Farris’s Summary
I completed my MBA in order to help facilitate a transition to a business role in the beer industry. Since graduating, I have spent 1 year working on pricing strategy and internal sales consulting projects. I am now the Marketing Manager for all Miller brands in the greater Tampa Bay area.
I started a blog to help educate people about beer, the industry, and help people identify beer friendly stores and bars. I am also available to consult on beer tastings, beer dinners, and homebrewing.
Jack Farris’s Experience
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Marketing Manager - Tampa
Miller Brewing Co
(Public Company; Wine and Spirits industry)
September 2007 — Present (9 months)
As the Marketing Manager, I localize national brand strategies while also developing local programs to grow the entire Miller portfolio of products. I am also responsible for activating alliances with the Buccaneers and Ford Ampitheater while negotiating alliances with other properties in the area. Other responsibilities include purchasing radio, developing NTR programs with local stations, creating out of home campaigns, and creating custom promotions for key retailers.
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Local Market Customization Specialist
Miller Brewing Company
(Public Company; Wine and Spirits industry)
October 2006 — September 2007 (1 year)
New product/package pricing strategy creation
Distributor incentive plan development
Creation of planning process to fully support programming execution in the field
Industry and MBCo sales and profitability analysis -
MBA Student
UCLA Anderson
(Higher Education industry)
September 2004 — June 2006 (1 year 10 months)
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Product Management Intern
Mintie Technologies
(Privately Held; 1-10 employees; Medical Devices industry)
June 2005 — September 2005 (4 months)
• Authored the corporate strategic marketing plan for a family of medical-grade contamination control products; Generated market size potential, competitive benchmarking, pricing strategy and promotional opportunities
• Developed and implemented a product release strategy that ensures the efficient depletion of existing inventory prior to the release of a new product to increase bottom line profits by 10%
• Managed the introduction of an expanded product line including the creation of product positioning and promotional materials, the design of supporting web pages, and the rollout to national distribution partners and their customers
• Analyzed sales to determine key purchase drivers, potential business opportunities and threats to market leadership position for current products -
Senior Logistics Analyst
BP Solvay Polyethylene
(Privately Held; 501-1000 employees; Logistics and Supply Chain industry)
May 2003 — August 2004 (1 year 4 months)
Bulk truck distribution operations and optimization, Supplier relationship management
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Process Engineer
BP Solvay Polyethylene
(Plastics industry)
December 2000 — May 2003 (2 years 6 months)
Process support and improvement for HDPE reactors and extruders
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Project Engineer
BP Solvay Polyethylene
(Plastics industry)
July 1999 — December 2000 (1 year 6 months)
Capital project management including the completion of a $3M line change over and associated maintenance
Jack Farris’s Education
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University of California, Los Angeles - The Anderson School of Management
MBA, 2004 — 2006
- Activities and Societies:
- Entrepreneur Association, Entrepreneur in Residence Manager, Entrepreneur’s Conference Co-Manager, TEC on Campus Mentorship Program, Knapp Business Plan Competition Finalist, Deloitte Case Competition Finalist, Wine Club, North American Food Festival Manager
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Georgia Institute of Technology
Bachelors, Chemical Engineering, September 1994 — June 1999
Graduated with Highest Honors,Certificate in Economics
- Activities and Societies:
- Cooperative Education, University College London Study Abroad Program,Kappa Sigma Fraternity, Ramblin’ Reck Club
Additional Information
Jack Farris’s Websites:
Jack Farris’s Interests:
Homebrewing, Beer, Food, Wine, SCUBA, Outdoor Activities, Georgia Tech Sports
Jack Farris’s Groups:
Georgia Tech Alumni Club
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UCLA Anderson Alumni Network member -
Forbes.com Entrepreneurs member
Jack Farris’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
