Jack Patton, MBA, MM

Jack Patton, MBA, MM

Executive Director of Marketing Communications at Indiana University - Purdue University Fort Wayne (IPFW)

Location
Fort Wayne, Indiana Area
Industry
Marketing and Advertising

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Jack Patton, MBA, MM's Overview

Current
Past
  • President at Digital Music Media, Inc.
  • Consultant at Freelance Marketing and Creative Services
  • 2006 Graduate at Leadership Fort Wayne
  • Associate Account Management Specialist at Graphics Management/RR Donnelley
  • Graduate Assistant at Northwestern University
  • Performer, Composer, Recording Artist, Teacher at Freelance Musician
  • Publicity Intern at Blue Note Records
Education
Connections

500+ connections

Jack Patton, MBA, MM's Summary

As IPFW's Executive Director of Marketing Communications, Jack serves as the university’s Chief Marketing Officer and oversees its marketing communications efforts, including strategy, creative and web services, social media, advertising, analytics, and photography. His experience in the creative services industry includes working with small, privately held businesses, as well as publicly traded companies through strategic omni-channel endeavors on agency and internal marketing teams. Interests include creating access to information, idea execution, and delivering measurable demand. Specialties include omni-channel marketing and analytics (b2b and b2c), strategic planning, marketing and creative services operations, brand management, market research and data analysis, and project management.

Jack Patton, MBA, MM's Experience

Executive Director of Marketing Communications

Indiana University - Purdue University Fort Wayne (IPFW)

Educational Institution; 5001-10,000 employees; Higher Education industry

May 2014Present (5 months) Fort Wayne, Indiana Area

•Serve as the university's Chief Marketing Officer
•Responsible for marketing communications strategy and the official presentation of the university through print, digital, and multimedia marketing channels
•Oversee Marketing and Creative Services and College Access Television (CATV) teams to support consistent business growth and enhance brand equity and awareness
•Direct marketing staff and operations to develop IPFW's strategic and competitive position in higher education

Privately Held; Myself Only; Internet industry

2008Present (6 years)

•Commercialization strategies and support for new product introductions, specifically intellectual property
•Secondary research and analysis, including competitive intelligence and social media sentiment
•Development and maintenance of Streme Internet Information Services http://stre.me

Senior Vice Chairperson, Board of Directors

Easter Seals ARC of Northeast Indiana

2007July 2014 (7 years)

•Senior Vice Chairperson, Board Operations
•Former member of Finance and Vino, Java & Jazz committees

Educational Institution; 5001-10,000 employees; Higher Education industry

June 2011May 2014 (3 years)

•Oversight of university marketing communications efforts, including advertising and promotions
•Development, implementation, evaluation and refinement of integrated marketing communications initiatives and brand strategies across all university divisions
•Management and coordination of day-to-day operations with Marketing and Creative services teams, including web, social media, print, copy writing, photography, client services and operations
•Brand and identity management for graphic and editorial standards across faculty, staff and vendor functions
•Campus constituency collaboration and support
•Budget development and management

Director of Marketing Services

Britton Marketing & Design Group

Privately Held; 11-50 employees; Marketing and Advertising industry

June 2007June 2011 (4 years 1 month)

•Marketing services and strategic account development for multi-channel marketing programs
•Website, e-commerce, social media marketing and website analytics management
•Secondary and primary research development, management and execution, including social media sentiment analysis
•Project management with 6+ team members, including specification, estimate, budget and calendar development
•Sales forecasting, budgeting, business planning and contract negotiations
•Primary and secondary customer acquisition strategies and collateral development
•Direct supervision and hiring of multiple team members, as well as client and vendor management
•Second Wind Certified Agency Operations Manager (2008)

President

Digital Music Media, Inc.

July 2005August 2008 (3 years 2 months)

•Software development specifications for the digital content creation market
•Application development to provide DIY publishing and management capabilities for content and IP owners
•Market research, development and analysis, including document generation
•Business development and strategic partnership identification and cultivation

Self-Employed; 1-10 employees; Marketing and Advertising industry

July 1996May 2007 (10 years 11 months)

•Business development, strategic planning and implementation of marketing/sales programs, including sales prospecting, qualifying/quantifying and maintaining CRM databases
•Document generation, including business plans, executive summaries, strategic marketing plans and promotional material
•Identification and cultivation of collateral material, including authorship of executive summaries, business plans, copy editing and marketing materials
•Public relations management, promotion and production support
•Internet operations and vendor supply chain and logistics analysis
•Convention logistic coordination for travel, lodging and finances, including assistance with product display, design and advertisements

2006 Graduate

Leadership Fort Wayne

20052006 (1 year)

Associate Account Management Specialist

Graphics Management/RR Donnelley

June 2004January 2005 (8 months)

•Project management with outsourced print products and services
•Development and execution of multiple print-component manufacturing programs
•Adherence to assembly, shipping, and delivery procedures and schedules
•Liaison between customer, supplier, sales and design

Graduate Assistant

Northwestern University

September 2003June 2004 (10 months)

•Classroom and studio lecturer
•Private instruction for undergraduate and graduate students
•Leader of various performance ensembles

Performer, Composer, Recording Artist, Teacher

Freelance Musician

February 1996June 2004 (8 years 5 months)

•Performances with internationally-renowned artists at venues in the United States and Europe
•Two record releases as a leader, producer and composer
•Leader of clinics and masterclasses at Northwestern University and Bradley University, in addition to high schools and middle schools throughout the Midwest
•Budget management, financial research/analysis, marketing communications and project management

Publicity Intern

Blue Note Records

September 1999October 2000 (1 year 2 months)

•Assistance with publicity and promotion for over 90 new releases, re-issues and Grammy award-winning albums
•Tour and new release publicity and promotions
•Artist and management relations
•Press kit production and mailings
•Media support, including follow ups and cold calls
•Administrative support, including telephone reception, data entry, filing and organizing

Jack Patton, MBA, MM's Skills & Expertise

  1. Web Analytics
  2. Web Marketing
  3. Strategic Planning
  4. Social Media Marketing
  5. Social Media
  6. Advertising
  7. Market Research
  8. Entrepreneurship
  9. Integrated Marketing
  10. Management
  11. Strategic Partnerships
  12. Marketing
  13. Marketing Strategy
  14. E-commerce
  15. Digital Media
  16. SEO
  17. Social Networking
  18. Digital Marketing
  19. Public Relations
  20. Analytics
  21. Business Development
  22. Creative Direction
  23. Marketing Communications
  24. Brand Management
  25. Leadership
  26. Online Marketing
  27. B2B
  28. Email Marketing
  29. Business Planning
  30. Online Advertising
  31. Market Planning
  32. SEM
  33. Brand Development
  34. Account Management
  35. Google Analytics
  36. Product Development
  37. PPC
  38. Strategy
  39. Direct Marketing

View All (39) Skills View Fewer Skills

Jack Patton, MBA, MM's Education

Jack Patton, MBA, MM's Additional Information

Interests:

strategic marketing communications, internet, social media, analytics, marketing operations

Groups and Associations:

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