
Sr. Director, Online Marketing & Community Development (EA Games Label) at Electronic Arts
San Francisco Bay Area

Sr. Director, Online Marketing & Community Development (EA Games Label) at Electronic Arts
San Francisco Bay Area
Online Marketing, Social Media, and Community Development Industry Expertise:
Proven track record developing social media programs, online marketing campaigns and community interactions for top interactive entertainment brands. Online veteran, with more than fourteen years of practical experience from developing marketing strategy to managing web production. Combine a unique ability to understand the potential of new internet technologies with extensive practical D2C marketing experience. Longstanding professional and personal passion around online, games, and the potential for both to bring communities together
Results-Oriented Team Leader:
Lead team members and work collaboratively with peers to achieve shared goals. Maintain client relationships and provide company leadership. Excellent presentation skills; easily communicate with community, developers, partners, and executives.
Online & New Media Marketing Strategy, Interactive Agency Management, Community Management, Social Marketing, Cross-functional Team Management, Budget Management, Partner Relations
(Public Company; 5001-10,000 employees; ERTS; Computer Games industry)
July 2008 — Present (1 year 9 months)
(Public Company; 5001-10,000 employees; ERTS; Computer Games industry)
September 2006 — July 2008 (1 year 11 months)
(Public Company; 5001-10,000 employees; ERTS; Computer Games industry)
July 2004 — August 2006 (2 years 2 months)
(Public Company; 5001-10,000 employees; ERTS; Computer Games industry)
April 2002 — July 2004 (2 years 4 months)
(Public Company; 5001-10,000 employees; ERTS; Computer Games industry)
April 2001 — April 2002 (1 year 1 month)
(Non-Profit; 11-50 employees; Online Media industry)
2000 — 2001 (1 year )
Provide leadership and direction for all internet technology based projects developed by 7th Floor Media. Shape business strategy and strategic direction in conjunction with executive management team.
Manage teams of software engineers, artists, and web developers. Introduce new project ideas, develop proposals, seek out new business opportunities, and build client relationships.
PROJECT LEADERSHIP:
Producer, Youthlinks (1999-2000)
Directed the development of a global collaborative web-based workspace for high-school students, allowing them to examine global issues from local perspectives.
Producer, CLE.web (1999-2000)
Produced the Website for the Continuing Legal Education Society of British Columbia. Developed navigation and site structure for new CMS implementation.
Producer, NBA Live 2000 Browser-based FE (2000)
Devised and directed development of a proof of concept prototype for EA Canada (created a functional online enabled front-end for NBA Live 2000.)
(Non-Profit; 11-50 employees; Online Media industry)
1996 — 2000 (4 years )
Analyze new media trends and technologies; key developer and troubleshooter on Web-related projects. Planned, designed, coded, and executed engaging Web content in team environment; researched emerging technologies.
Project Manager, NewZone (1997-2000)
Conceptualized and created a media-literacy Website for Canadian high school students using broadcast news, creating a space for them to create and share their own stories. Developed in partnership with the CBC.
Lead Researcher/Author, Developing Interactive TV (1997)
Authored interface, style, and custom HTML recommendations for ITV content developers, platform developers, and MSOs, for a report commissioned by CableLabs Canada.
Lead Technologist/Designer, BeatFreak ITV Prototype (1997)
Designed Interactive television application that explored set-top design and development issues. Devised HTML layout, navigation, and interactive elements suitable for ITV music video channel enhancement; CableNet’97.