
Managing Principal, Digital Media Strategist at Sensidea
Toronto, Canada Area

Managing Principal, Digital Media Strategist at Sensidea
Toronto, Canada Area
I help great companies do great things in the ever-changing digital world.
From helping market leaders looking to innovate and understand the ever-changing digital world (web, mobile, television), or advising start-ups and investors on creating the next big thing I work to help discover, analyze, evangelize, and ultimately make great ideas reality.
Want to know...
- what's happening online and mobile, and what the value or opportunity is for your company?
- what digital media and web strategies, solutions, and partners you should be looking at?
- what market leader and the two guys in the garage are up to next?
Then let's talk! Catch my thoughts on my blog at http://digitalu.wordpress.com and feel free to reach out and connect!
emerging technologies, digital media, web strategy, new media, market research, competitive analysis, innovation, internet, start-ups, business development, advisory, blogging, social media, video, online video, web 2.0
(Internet industry)
March 2008 — Present (1 year 5 months)
We help our clients understand the ever-changing web, bringing high value, targeted solutions, partners, and insight to create digital nirvana. We do it by proactively evaluating leading and emerging vendors and start-ups, and obsessively tracking industry trends and happenings to separate the value from the hype and craft digital strategy and solutions to set you apart.
(Public Company; 10,001 or more employees; ACN; Management Consulting industry)
February 2000 — February 2008 (8 years 1 month)
Helping great online, media, entertainment, and communications companies innovate and implement for high performance and greater success. Expertise includes: Strategic Planning, Organizational Design, Market Strategy, Change Management, Project Management, and OSS/BSS and Complex Systems implementations.
(Privately Held; 1-10 employees; Internet industry)
March 2007 — January 2008 (11 months)
Advisor to start-up, providing insight and experience.
(Public Company; 10,001 or more employees; Online Media industry)
May 2007 — August 2007 (4 months)
• Defined Digital Media Distribution strategy in support of all studio business lines, and business models
• Defined Solution Architecture; including Digital Asset and Content Management capabilities, back-end digital workflow and front-end consumption models
• Working with client executives to ensure strategy provides a leading-edge innovative and cost effective solution future goals across all business groups
(Public Company; 10,001 or more employees; Internet industry)
March 2007 — May 2007 (3 months)
• IT strategy assessment focused on technology and product strategy review
• Advised C-Suite executives and engaged all levels of the company, to understand current challenges, future goals, and recommend changes for market leadership
• Competitor Analysis on product development, technology, and market strategy
(Public Company; 10,001 or more employees; Computer Networking industry)
September 2006 — January 2007 (5 months)
• Led deployment management for global finance system transformation
• Managing Client Executive and Global Account Team relationships
• Offshoring strategy and management
(Public Company; 10,001 or more employees; Telecommunications industry)
September 2005 — September 2006 (1 year 1 month)
• Led strategic re-structuring to onshore and internalize offshore vendor design/development services of Product Catalogue for IP services (IPTV, VOIP)
• Managed Client Executive relationships, organizational design, budget, delivery process
• Resulted in ~50% monthly labour cost reduction of Product Catalogue team; $23K to $12K, and successful deployment of IP Services to 25K Pilot customer base
(Public Company; 10,001 or more employees; Telecommunications industry)
August 2004 — September 2005 (1 year 2 months)
• Led operations strategy for Sales Incentive Management program for Consumer and Business Units enabling Executive stakeholders to manage market/business need vs. delivery capability/budget, and forecast effectively
• Improved delivery and performance across 70 person team, reducing number of operational issues, stabilized delivery processes, and enhanced software quality
• Managed Accenture revenue generation from 45 people at $6.8M per annum, Executive Relationships, negotiated and led delivery, communication and re-organization strategies
(Public Company; 10,001 or more employees; Telecommunications industry)
January 2004 — September 2004 (9 months)
• Managed Quality Assurance for Network Inventory Management Implementation involving 20 person teams, significantly improving software quality
• Resolved conflicts between client, vendor, and third-party Quality Assurance leads
• Gained Client Executive confidence leading to successful negotiation of $300K per month contract win and request to develop software quality process gap analysis
(Public Company; 10,001 or more employees; Telecommunications industry)
September 2003 — January 2004 (5 months)
• Managed requirement gathering, design, and analysis effort of Sales Incentive Management Program across Customer and Business Market Units
• Negotiated and gained buy-in of solution design from Client Executives
• Successful Pilot implementation facilitated $3.5M monthly system cash flow, increased accuracy of sales process and incentive program measurements, and led to multi-year multimillion dollar co-sourcing agreement
(Public Company; 1001-5000 employees; Logistics and Supply Chain industry)
February 2003 — July 2003 (6 months)
• Led Functional design team for Supply Chain and Online Customer Self-Serve web service for market leading shipping company
• Collaborated with Marketing groups in graphical design, branding, and web navigation
• Resulted in increased customer acquisition while reducing cost-per-customer, and streamlined Supply Chain process reducing redundancy and labour cost
(Privately Held; 11-50 employees; Internet industry)
October 2001 — June 2002 (9 months)
• Internet start-up providing technology-focused industry research to business
• Streamlined operations and costs through workforce downsizing, relocation, re-organization, internal process automation, and product re-development
• Ultimately negotiated and closed successful acquisition by competitor
• Ensured fiscal and operational responsibility and reported to Board of Directors
(Public Company; 10,001 or more employees; Telecommunications industry)
August 2000 — October 2001 (1 year 3 months)
• Managed team in successful three-stage deployment of customized Vitria Workflow for Integrated Order Management enabling human interaction in the automated process
• Conducted technical feasibility, led design and development effort, managed client expectations, and evangelized solution to workforce to gain buy-in
• Resulted in successful deployment and workforce adoption, exceeding client expectations
(Public Company; 10,001 or more employees; Computer Networking industry)
February 2000 — August 2000 (7 months)
• Co-Development Lead of Self-Serve Intranet Training web service
• Conducted feasibility and best implementation method studies, gained client buy-in
• Client realized cost savings and increased productivity, leading to expansion of program and long-term multi-million dollar consulting relationship
(Privately Held; 51-200 employees; Internet industry)
August 1999 — February 2000 (7 months)
• Quality Analyst on the CarsDirect.com beta and Autodata Sales Pro software
• Performed web testing and usability studies
• Provided solution enhancements and worked with software development and sales teams
Bachelor of Science , Computer Science , 1996 — 1999
My university days were great. I spent most of the time deciding if I should be studying computers or business. Before I new it I graduated and now do both!
Some great professional experiences and professional education have been...
• IBN Network ‘Under the Radar’ Mobile Conference
• Accenture Digital Media and Transformation
• Park Associates Digital Connections Executive Conference
• Accenture Value Creation & Business Operations
• Amdocs Order Management
• Callidus TrueComp Sales Incentive
• Accenture Project Management Practices & Fundamentals
• Accenture Business Methodology & Delivery Methods
• Accenture Internet Architectures & Wireless Technologies
• Accenture Building the Brand – Branding & Marketing
Web 2.0, digital media, entrepreneurship, writing, reading, basketball, hockey, soccer, boxing, snowboarding, football, changing the world for the better
The Indus Entrepreneurs
Accenture Top North American People Developer