President, iWrite Marketing
Rochester, New York Area
- Current
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- President at iWrite Marketing
- Education
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- University of Rochester - William E. Simon Graduate School of Business Administration
- Swinburne University of Technology
- Recommended
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6 people have recommended Graeme - Connections
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125
connections
- Industry
- Marketing and Advertising
- Websites
Graeme Roberts’s Summary
iWrite Marketing works with clients in high technology, life sciences, health care, and universities to market their products and services. We take complex and difficult stories, develop the underlying logical structure and strategy, and make it simple and understandable through words, design, imagery, and technology. Clear, cogent communication is our stock in trade.
We are deliberately and exclusively a marketing firm, from business strategy through product development, and marketing strategy to communication, because integrated marketing affords unity, strategic consistency, strength of purpose, and unbeatable clarity.
The best marketing is lean marketing. Smart people with tight budgets do superb work. Big teams with massive budgets occasionally succeed in spite of themselves.
iWrite Marketing. Lean and good.
Graeme Roberts’s Specialties:
Business: Strategy
Marketing: Strategy, Analysis, Research
Communication: Copywriting, Branding & Identity, Web, New Media, & Print
Graeme Roberts’s Experience
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President
iWrite Marketing
(Privately Held; 1-10 employees; Marketing and Advertising industry)
August 1999 — Present (10 years)
Half-baked or illogical ideas can survive in conversation, but their inadequacies are obvious in print. Writing is not just a tool we use; it is our core process and the discipline that makes iWrite marketing excellent.
If you can’t say it, you can’t sell it.™
Our marketing science helps you to understand customer needs and respond to them with a superior combination of benefits and price—value—that compels them to choose you. Our creativity helps you to reach your customers, and to communicate the value to them clearly and powerfully, so that you make the sale, keep the customer, and grow your business.
iWrite marketing is not an advertising agency.
We are not just copywriters.
Nor are we simply marketing consultants.
We do all three, and more.
