
Manager, Publisher Sales Development at Glam Media
San Francisco Bay Area

Manager, Publisher Sales Development at Glam Media
San Francisco Bay Area
Trend Spotting, Lifestyle Marketing, Branding, Content Development.
(Privately Held; Internet industry)
August 2007 — Present (2 years 4 months)
An online media company and vertical content network of more than 700 publishers and flagship sites Glam.com and Brash.com.
• Manages the execution of custom ad integrations by choosing publishers that match the advertiser brand requirements, bundling top publishers for campaign execution, set project timelines, and meet campaign goals.
• Consult with publishers to optimize ad placements; provide guidance on site design, layout, and branding.
• Responsible for managing the relationships of over 700 large and small independent publishers in the ad network.
• Plans and executes publisher networking events and brand events in New York and San Francisco; assisted in planning events during New York Fashion Week in 2008 and 2009.
(Partnership; Publishing industry)
July 2007 — Present (2 years 5 months)
BeautyHype is a visually-driven beauty site dedicated to bringing you the best in premium, luxury, & eco-friendly beauty brands, and innovative makeup looks.
(Partnership; Publishing industry)
September 2005 — Present (4 years 3 months)
Grooveeffect is an urban culture web site dedicated to curating the best in emerging style, music, and events. Beyond content and creative direction, I also manage relationships with industry publicists and PR reps as well as a team of writers and contributors.
(Privately Held; Internet industry)
October 2005 — April 2007 (1 year 7 months)
An e-commerce and media startup that connects consumers with products from entertainment clients in the television, film, music, and professional sports industries.
• Responsible for researching and verifying product matches for clients such as ABC, NBC, MTV, and BravoTV.
• Accurately managed and updated content on multiple sites based on client needs and show air dates.
• Performed quality assurance (QA) on site content by ensuring products were properly matched and available, and located and optimized non-revenue generating product links.
• Developed extensive knowledge of network and cable television shows, trends, styles, and demographics.
(Online Media industry)
June 2004 — June 2005 (1 year 1 month)
An online integrated media company dedicated to delivering the best in upscale specialty stores, emerging designers and season-defining products to a style-conscious audience.
• Researched and analyzed fashion, music, lifestyle, and pop culture to deliver fresh new content for the website and a weekly newsletter.
• Affiliate Marketing - Generated sales by updating website with new products from affiliates. Duties included researching appealing products, assisting in graphic design, building webpages, and uploading to webserver.
• Traffic Generation - Researched and implemented proven Search Engine Optimization techniques resulting in a 275% increase in daily traffic.
B.F.A. , Fashion Merchandising , 2001 — 2005
fashion, photography, graphic design, travel...