Ivy Rashid Mulholland

Current

Manager, Publisher Sales Development at Glam Media
Co-Founder at BeautyHype
Co-Founder at GrooveEffect

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Past

Content Coordinator at Delivery Agent
Trend Spotter and Marketing Assistant at StyleMaven

Education

Academy of Art University

Connections

215 connections

Industry

Online Media

Websites

Ivy Rashid Mulholland’s Summary

Ivy Rashid Mulholland’s Specialties:

Trend Spotting, Lifestyle Marketing, Branding, Content Development.

Ivy Rashid Mulholland’s Experience

Manager, Publisher Sales Development

Glam Media

(Privately Held; Internet industry)

August 2007 — Present (2 years 4 months)

An online media company and vertical content network of more than 700 publishers and flagship sites Glam.com and Brash.com.

• Manages the execution of custom ad integrations by choosing publishers that match the advertiser brand requirements, bundling top publishers for campaign execution, set project timelines, and meet campaign goals.
• Consult with publishers to optimize ad placements; provide guidance on site design, layout, and branding.
• Responsible for managing the relationships of over 700 large and small independent publishers in the ad network.
• Plans and executes publisher networking events and brand events in New York and San Francisco; assisted in planning events during New York Fashion Week in 2008 and 2009.
Co-Founder

BeautyHype

(Partnership; Publishing industry)

July 2007 — Present (2 years 5 months)

BeautyHype is a visually-driven beauty site dedicated to bringing you the best in premium, luxury, & eco-friendly beauty brands, and innovative makeup looks.
Co-Founder

GrooveEffect

(Partnership; Publishing industry)

September 2005 — Present (4 years 3 months)

Grooveeffect is an urban culture web site dedicated to curating the best in emerging style, music, and events. Beyond content and creative direction, I also manage relationships with industry publicists and PR reps as well as a team of writers and contributors.
Content Coordinator

Delivery Agent

(Privately Held; Internet industry)

October 2005 — April 2007 (1 year 7 months)

An e-commerce and media startup that connects consumers with products from entertainment clients in the television, film, music, and professional sports industries.

• Responsible for researching and verifying product matches for clients such as ABC, NBC, MTV, and BravoTV.
• Accurately managed and updated content on multiple sites based on client needs and show air dates.
• Performed quality assurance (QA) on site content by ensuring products were properly matched and available, and located and optimized non-revenue generating product links.
• Developed extensive knowledge of network and cable television shows, trends, styles, and demographics.
Trend Spotter and Marketing Assistant

StyleMaven

(Online Media industry)

June 2004 — June 2005 (1 year 1 month)

An online integrated media company dedicated to delivering the best in upscale specialty stores, emerging designers and season-defining products to a style-conscious audience.

• Researched and analyzed fashion, music, lifestyle, and pop culture to deliver fresh new content for the website and a weekly newsletter.
• Affiliate Marketing - Generated sales by updating website with new products from affiliates. Duties included researching appealing products, assisting in graphic design, building webpages, and uploading to webserver.
• Traffic Generation - Researched and implemented proven Search Engine Optimization techniques resulting in a 275% increase in daily traffic.